Bermuda Village
142 Bermuda Village Drive
Advance, NC
About Bermuda Village:Bermuda Village is a vibrant equity model Senior Living Community committed to providing exceptional living experiences. At Bermuda Village, we strive to create an environment where our residents thrive. We are currently seeking a dynamic and creative individual to join our team as a Marketing Coordinator.
Job Summary:The Sales and MarketingCoordinator is responsible for supporting Bermuda Village's strategic sales andmarketing efforts to increase occupancy, strengthen brand visibility, andenhance community engagement. This role serves as a liaison between externalmarketing partners, internal teams, and prospective residents. The positionplays a key role in leasing, community outreach, content creation, and prospectengagement. Strong communication, organizational, and project management skillsare essential.
Responsibilities:Prospect Engagement, Leasing & Sales Support
- Serve as a primary point of contact forprospective residents and their families, communicating the benefits of livingat Bermuda Village
- Manage inquiries, conduct tours, and guideprospects through the leasing or referral process
- Lease available rental units owned by BermudaVillage, coordinating the full move-in process
- Maintain accurate and up-to-date CRM recordsincluding lead tracking, follow-ups, and outcomes
- Collaborate with the Real Estate Broker-in-Chargefor ownership transitions
- Respond to all inquiries in a timely andprofessional manner
- Manage the coordination and direct support of the salescycle from lead generation to move-in
- Assist in tour training and develop customizedtour outlines for team members
Marketing Strategy & Brand Management
- Directly support and participate in the planningand implementation of strategic marketing activities in collaboration with thebranding agency and internal leadership
- Conduct actionable sales, marketing, customerservice and prospecting tasks according to strategic initiatives communicatedfrom leadership in timely fashion and/or according to deadlines
- Coordinate with the branding agency to maintainupdated and brand-compliant marketing materials
- Manage social media content and communications forresidents and public audiences
- Assist with content development for newsletters, websites,social media, and resident portals
- Ensure consistent brand voice across allcommunications and events
Community Outreach & Events
- Conduct structured and repeatable communityoutreach activity to build professional referral networks and increase brandvisibility
- Attend networking events and make external visitsas appropriate to establish business relationships and promote the community
- Collaborate with leadership to determine ongoingmarketing needs and campaign opportunities
- Plan and assist with at least two community eventsper month aimed at lead generation, engagement, or brand visibility
Collaboration & Reporting
- Work closely with and support the ExecutiveDirector, VP of Sales, Real Estate Broker in Charge, and other leadership toensure alignment on marketing initiatives and goals
- Positively represent Bermuda Village in internal& external meetings and during other people interactions exercising subjectmatter decorum and etiquette
- Provide regular updates and performance metrics toassess campaign effectiveness
- Complete quarterly competitive analyses andprovide actionable insights
- Collaborate with the internal team to ensure highservice delivery and resident satisfaction, applying ongoing discretion andmindfulness of department character
Qualifications:- Bachelor's degree in marketing or ahealthcare-related field; OR five years of healthcare or senior livingmarketing experience
- Proven experience in sales, leasing, or marketingcoordination
- Knowledge of the senior living industry
- Excellent customer service, interpersonal,communication, and presentation skills
- Strong organizational and project managementskills with the ability to multi-task
- Proficiency in CRM systems, social mediaplatforms, and Microsoft Office
- Ability to conduct effective and engaging tours ofthe community
- Strong decision-making skills with the ability todrive growth and occupancy
- Must pass a criminal background check and meet allhealth/safety requirements
- Valid driver's license and ability to travel foroutreach as needed
Job Requirements & Work Conditions:- Full-time position with occasional after-hours orweekend responsibilities
- May be called back during emergencies (e.g.,severe weather, disaster response)
- Physical demands include walking, standing,bending, lifting up to 25 lbs, and navigating residential and office settings
- Must be comfortable working in an environment withvarying temperatures, lighting, and potential exposure to communicableillnesses
- Must maintain up-to-date training on all assignedcourses
Benefits:- Paid Time Off with Rollover*
- Health Insurance; Dental Insurance; Vision Insurance*
- Short-Term/Long-Term Disability Insurance; Variety of Supplemental Insurances Available*
- Company Paid Life Insurance*
- Employee Assistance Programs*
- 401K Retirement Savings
- Holiday Pay Benefits
- Referral Bonuses (If referred please include referrers name on application to receive this benefit)
*Some benefits may only be eligible to full-time team members. If you are a passionate and results-driven marketing professional looking to make a positive impact within a vibrant community, we invite you to apply for the Marketing Coordinator position at Bermuda Village.
Bermuda Village is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.