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Vice President Sales & Marketing Jobs in Maryland

ABB

Vice President Sales, C&I

Baltimore, MD · On-site

The VP leads a team of experienced sales professionals to achieve and exceed order targets ... Bachelor's degree (or equivalent) in sales, marketing, business, or a related field * Minimum 15 ...

LucyRx

Regional Vice President, Sales

Bethesda, MD · On-site +1

$150K - $210K/yr

The Regional Vice President - Sales is accountable for driving growth and achieving market share ... Work closely with underwriting, marketing, internal and external strategic partnerships, product ...

Acxiom

Vice President, Marketing

Annapolis, MD · On-site

The Vice President of Growth Marketing is a senior leadership role responsible for driving scalable ... Oversee and activate sales engagement, sales support with tailored marketing plans focused on ...

Xometry

Vice President, Sales Strategy

North Bethesda, MD · On-site

$171K - $222K/yr

As the VP, Sales Strategy, you will be the architect of our sales organization's future ... Collaborate closely with Marketing, Product, Finance, and Operations to ensure a unified strategy ...

SolGenie

VP of Sales

Bethesda, MD · On-site

Job Title: VP of Sales Job Type: Full-Time Job Location: Bethesda, MD (Work from Office ... Bachelor's degree in Business, Marketing, or related field (MBA preferred). * 10-15 years of ...

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How much do vice president sales & marketing jobs pay per year?

As of May 28, 2026, the average yearly pay for vice president sales & marketing in Maryland is $165,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,000.00 and $200,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Vice President of Sales & Marketing, and why are they important?

To thrive as a Vice President of Sales & Marketing, you need extensive experience in sales strategy, marketing principles, and revenue growth, typically supported by a bachelor's or master's degree in business or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools, and data analytics systems is essential. Exceptional leadership, strategic thinking, and persuasive communication skills help drive team performance and cultivate strong client relationships. These competencies are critical for aligning sales and marketing efforts, achieving organizational targets, and sustaining competitive advantage in the marketplace.

What are the main challenges faced by a Vice President of Sales & Marketing when aligning both departments toward common business goals?

A Vice President of Sales & Marketing often encounters challenges in unifying the goals and strategies of both sales and marketing teams. These departments may have differing priorities, timelines, and metrics for success, making it crucial to foster clear communication and shared objectives. Establishing integrated campaigns, regular cross-functional meetings, and unified performance indicators can help drive alignment. Successfully navigating these challenges leads to improved collaboration, more effective go-to-market strategies, and stronger overall business performance.

What does a Vice President of Sales & Marketing do?

A Vice President of Sales & Marketing is a senior executive responsible for overseeing both the sales and marketing departments of a company. They develop strategies to drive revenue growth, increase market share, and enhance brand awareness. Their role includes setting sales targets, managing marketing campaigns, analyzing market trends, and leading teams to achieve business objectives. They often collaborate with other executives to align sales and marketing goals with the overall company strategy.
What are the most commonly searched types of Sales & Marketing jobs in Maryland? The most popular types of Sales & Marketing jobs in Maryland are:
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Vice President Sales Marketing jobs near you

Early Morning Software, Inc. - VP of Sales & Marketing

Early Morning Software, Inc.

Baltimore, MD • On-site

$140K - $180K/yr

Full-time

Medical, Retirement, PTO

Posted 12 days ago

Job description

Company Overview
Early Morning Software is a small, minority-owned SaaS company delivering PrismCompliance.com, a regulatory compliance platform for enterprise and public-sector clients. We operate remote-first in the Baltimore-area and have a growing national presence and pipeline in state and local government. The VP of Sales & Marketing reports to the Chief Executive Officer (CEO) and will partner with the VP of Operations to accelerate revenue growth, expand public-sector footprint, and build a scalable, compliant go-to-market engine.
Position Summary
The VP of Sales & Marketing (VP-S&M) leads all demand generation, GTM strategy, field and inside sales, and marketing programs. This role explicitly targets state and local government (state agencies, cities/counties, and related procurement vehicles) and collaborates closely with the VP of Operations to ensure scalable processes, accurate forecasting, and aligned customer journeys. The ideal candidate has B2G experience, a proven track record in growth-driven GTM for SaaS, and the ability to operate effectively in a small, fast-moving organization.
Location
Remote-first with a strong preference for candidates in the Baltimore-Washington corridor or willing to relocate to the Baltimore region. Occasional travel to state capitol offices, city halls, county administrations, and partner sites.
Key Responsibilities
1) Public Sector Go-To-Market
  • Develop a GTM strategy focused on state and local government opportunities, including procurement processes (RFPs/RFIs), grant-funded modernization, and agency-specific cycles.
  • Build an adversarial but collaborative sales motion for public sector buyers (CIO/CTO, CFO, procurement, program managers).
  • Create a government-specific value proposition, case studies, and reference program.

2) Demand Generation & Marketing
  • Design targeted campaigns (public sector messaging, RFP-focused content, events, and partner marketing with SIs and integrators).
  • Manage a marketing stack, measurement framework, and budget with emphasis on public-sector pipeline and CAC payback.
  • Align messaging with agency priorities, compliance mandates, and citizen-facing outcomes.

3) Sales Execution & Enablement
  • Build and scale a sales organization (SDRs/BDRs, Account Executives, Channel/Solution Sellers) with clear territory plans and quotas.
  • Establish an explicit government-focused compensation design and forecasting discipline.
  • Develop onboarding and enablement programs to shorten ramp time and ensure compliance with public-sector procurement requirements.

4) Channels & Partnerships
  • Develop and manage partnerships with system integrators, consulting partners, and agency-approved vendors.
  • Create joint GTM plans, partner enablement, and co-sell opportunities, with emphasis on Maryland and adjacent states.

5) Customer Acquisition & Lifecycle Marketing Alignment
  • Align marketing and sales to improve the citizen-facing experience and government customer journey from awareness to renewal.
  • Champion customer references, success stories, and ROI metrics relevant to public sector agencies.

6) Analytics, Forecasting, & Reporting
  • Define revenue metrics (ARR, MRR, pipeline coverage, win rate, CAC, LTV, payback) with public-sector specificity (solicitation windows, procurement cycles).
  • Produce transparent reporting to CEO and board; prepare scenario planning for public-sector cycles.

7) Collaboration with Operations
  • Work with the VP of Operations to ensure scalable enablement, training, and cross-functional alignment.
  • Support onboarding and ongoing enablement for new hires.

8) Compliance, Governance, & Trust
  • Ensure compliance with procurement rules, data protection, and vendor governance in sales/marketing activities.
  • Represent the company with a focus on trust, transparency, and integrity in government engagements.

Mandatory Requirements
Candidate for VP of Sales and Marketing must have the following qualifications:
  • 8+ years of B2B SaaS sales and marketing leadership with explicit public sector exposure (state and/or local government).
  • Proven track record building and scaling GTM engines in growth-stage companies; experience with government RFPs, contract vehicles, and procurement cycles.
  • Experience in demand generation and product marketing for enterprise/public-sector audiences; measurable impact on pipeline and revenue.
  • Proficiency with CRM/marketing automation (Salesforce, HubSpot) and data-driven decision making.
  • Ability to collaborate cross-functionally (Sales, Marketing, Product, Operations) and to influence at the executive level.
  • Strong understanding of public-sector procurement governance, compliance, and vendor management.
  • Comfort with a remote-first, fast-paced environment; willingness to travel to state/city government offices and partner sites as needed.
  • Knowledge of supplier diversity and minority-owned business considerations is a plus.

Preferred or Bonus Requirements
  • Public sector or GovTech experience beyond sales (e.g., program management, compliance, or grant administration).
  • Prior collaboration with an Operations team on enablement, renewals, and CS metrics.
  • Experience with Maryland state or Baltimore-area government contracts and procurement vehicles.

Personal Attributes
  • Strategic, data-driven, and execution-focused.
  • Customer-centric storyteller with strong negotiation and collaboration skills.
  • Resilient, adaptable, and comfortable in a small-team startup environment.
  • DEI-forward mindset and alignment with minority-owned business values.

Compensation Plan
Note: This plan is tuned for a growth-stage, Baltimore-area tech company with public-sector focus. Adjust the numbers to reflect your market data and equity philosophy.
1) Base Salary
  • Target range: $140,000 - $210,000 annually
  • Higher if the role includes broader marketing scope or extensive public-sector leadership.
  • Up to $230,000 for exceptional candidates with broad GTM and GovTech track record.

2) Equity
  • Type: Stock options or RSUs with standard vesting.
  • Target equity grant: 0.25% - 0.75% fully diluted, vesting over 4 years with a 1-year cliff.
  • Accelerators: Additional equity refreshers for achieving major milestones (e.g., multi-year revenue targets, government contracting wins).

3) Annual Performance Bonus
  • Target: 15% - 35% of base salary
  • Payout tied to revenue growth, pipeline quality, government contract wins, and public-sector GTM milestones.
  • Payout cadence: Annual, with quarterly milestone reviews.

4) Sign-On Bonus
- Optional sign-on to offset transition costs, up to $15,000 - $30,000 depending on candidate needs and equity considerations.
5) Benefits & Perks
  • Comprehensive health benefits for employee and dependents.
  • 401(k) or equivalent with company match.
  • Paid time off, holidays, and flexible PTO.
  • Parental leave and family-friendly policies.
  • Professional development budget and conference attendance.
  • Flexible work arrangements and remote-work stipend.
  • Commuter benefits and Maryland-specific incentives as applicable.
  • Travel stipend for government-facing duties or regional events.

6) Performance & Growth Incentives
  • Quarterly reviews aligning on pipeline, revenue milestones, and government-contract opportunities.
  • Long-term incentives aligned with regional expansion and public-sector traction.

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