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Vice President Performance Optimization Jobs in Missouri

Digital NEST

Vice President of Development

California, MO · On-site

$140 - $155/hr

The VP will be responsible for developing and executing fundraising strategies that support the ... Establish fundraising performance metrics, reporting dashboards, and pipeline management practices ...

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Vice President Performance Optimization information

What does a vice president performance optimization do?

A Vice President of Performance Optimization is responsible for identifying and implementing strategies that improve the efficiency and effectiveness of an organization's operations. This executive role involves analyzing business processes, setting performance metrics, and working with various departments to ensure goals are met. The VP of Performance Optimization typically oversees teams, leads change management initiatives, and uses data-driven insights to drive continuous improvement. Their ultimate goal is to enhance productivity, reduce costs, and maximize overall business performance.

What are the key skills and qualifications needed to thrive as a vice president performance optimization?

To excel as a Vice President of Performance Optimization, you need expertise in business strategy, data analytics, process improvement, and a proven track record in leadership roles, typically supported by an advanced degree in business or a related field. Familiarity with performance management systems, business intelligence tools, and methodologies like Six Sigma or Lean is often required. Exceptional communication, change management, and critical thinking skills help drive cross-functional collaboration and inspire teams. These competencies are vital for identifying operational inefficiencies, implementing effective solutions, and aligning organizational performance with strategic goals.

What are some common challenges faced by a vice president performance optimization when implementing organization-wide improvement initiatives?

A Vice President of Performance Optimization often encounters challenges such as resistance to change from various departments, aligning cross-functional teams with new performance metrics, and ensuring consistent data quality for accurate analysis. Successfully implementing improvement initiatives requires strong communication skills to gain buy-in from stakeholders and the ability to translate complex data into actionable strategies. Building a culture of continuous improvement and fostering collaboration across departments are also key to overcoming these obstacles and driving sustainable results.

What is the difference between Vice President Performance Optimization vs Director of Performance Optimization?

AspectVice President Performance OptimizationDirector of Performance Optimization
CredentialsBachelor's/Master's in Business, Analytics, or related; extensive experienceBachelor's/Master's in Business, Analytics, or related; significant experience
Work EnvironmentExecutive leadership, strategic planning, cross-department collaborationManagement of teams, project oversight, implementing performance strategies
Employer & Industry UsageCorporate, large enterprises, consulting firmsCorporate, mid to large organizations, industry-specific sectors

The Vice President Performance Optimization focuses on high-level strategic initiatives and leadership, overseeing performance across the organization. The Director of Performance Optimization manages teams and executes strategies at a departmental level. Both roles require similar credentials but differ in scope and responsibility, with the VP being more strategic and the Director more operational.

What are the most commonly searched types of Performance Optimization jobs in Missouri?

The most popular types of Performance Optimization jobs in Missouri are:

What are popular job titles related to Vice President Performance Optimization jobs in Missouri?

For Vice President Performance Optimization jobs in Missouri, the most frequently searched job titles are:

What job categories do people searching Vice President Performance Optimization jobs in Missouri look for?

The top searched job categories for Vice President Performance Optimization jobs in Missouri are:

What cities in Missouri are hiring for Vice President Performance Optimization jobs?

Cities in Missouri with the most Vice President Performance Optimization job openings:

Vice President Performance Optimization jobs near you

VP, Integrated Marketing

Build-A-Bear Workshop

Saint Louis, MO • On-site

Full-time

Re-posted 29 days ago

Build-A-Bear Workshop rating

5.1

Company rating: 5.1 out of 10

Based on 157 frontline employees who took The Breakroom Quiz

585th of 734 rated retailers

Job description

The VP, Integrated Marketing is a visionary, data-driven leader responsible for shaping and executing a unified marketing strategy that elevates brand relevance, drives customer engagement, and accelerates revenue growth across all retail channels. This leader brings together brand, digital, content, retail, and performance marketing into one cohesive engine-ensuring every campaign, message, and experience is connected, consistent, and impactful.
The VP, Integrated Marketing is a bold, collaborative marketing executive who thrives in fast-paced retail environments, loves building high-performing teams, and knows how to translate brand storytelling into measurable business results.
Responsibilities:
  • Develop and lead a holistic, omnichannel marketing strategy that aligns brand, retail, digital, loyalty, and performance marketing into one unified plan.
  • Define long-term brand positioning, customer segmentation, and growth priorities.
  • Build and mentor a high-performing team.
  • Oversee brand identity, messaging frameworks, and creative direction to ensure consistency across all touchpoints.
  • Lead seasonal and evergreen campaign development, ensuring storytelling is compelling, differentiated, and culturally relevant.
  • Champion customer-centric thinking and elevate the brand experience across stores, digital platforms, and community channels.
  • Drive integrated marketing plans that support store traffic, conversion, loyalty, and new customer acquisition.
  • Oversee media strategy and investment across paid, owned, and earned channels to maximize ROI.
  • Use data, insights, and testing to refine messaging, targeting, and channel mix.
  • Own marketing KPIs including brand health, customer acquisition, retention, traffic, conversion, and campaign performance.
  • Lead integrated planning processes to ensure alignment across teams and seamless execution.
  • Communicate marketing strategy, performance, and insights to senior leadership and key stakeholders.

Required Qualifications:
  • Bachelor's Degree
  • 10 years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.
  • Demonstrated expertise in:
    • Integrated and omnichannel marketing strategy
    • Performance marketing and media optimization
    • CRM, loyalty, personalization, and lifecycle marketing
    • Creative leadership and agency management
    • Visual merchandising and physical retail experience
  • Exceptional communication skills
  • Strong organizational skills
  • Proficiency in Microsoft Office
  • Proven ability to lead, coach, and develop high-performing teams

Preferred Qualifications:
  • Advanced degree
  • 10+ years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.

Behavioral Traits for Success:
  • High impact leadership and initiative
  • Strong persuasive communication
  • Fast pace and sense of urgency
  • Bold, risk-tolerant decision making
  • Relationship-driven collaboration
  • Resilient optimism and confidence
  • Strategic vision coupled with action orientation
  • Comfort with ambiguity and change

Working Environment:
  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule

Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
  • Decision-making, judgment, and execution
  • Communication, ability to articulate vision, strategy, and results
  • Strategic and creative thinking
  • Performance marketing and media optimization
  • CRM, loyalty, personalization, and lifecycle marketing
  • Creative leadership
  • Visual merchandising
  • Leadership of team
  • Ability to foster team collaboration, communication, and performance
  • Stakeholder Feedback

This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Build-A-Bear Workshop

Sourced by ZipRecruiter

Build-A-Bear Workshop is an iconic retail company based in Saint Louis, MO, US, operating in the specialty retail and personal services industry. Known for its unique and innovative business model, the company sells teddy bears and other stuffed animals that customers can customize with a range of clothes, accessories and sounds. Established in 1997, it all started with a child's desire to make her own stuffed toy. The fundamental mission of Build-A-Bear is to add a little more heart to life by inspiring kids of all ages to follow their dreams. The company has gained recognition for its achievements, including being named to the FORTUNE 100 Best Companies to Work For® list for multiple years.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1997

Social media

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