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Vice President Marketing Jobs in Reston, VA (NOW HIRING)

The Vice President of Marketing will serve as the strategic marketing partner to First Book's five primary revenue and member growth functions. This role will also lead First Book's partnership to ...

The Vice President of Marketing will serve as the strategic marketing partner to First Book's five primary revenue and member growth functions. This role will also lead First Book's partnership to ...

The Vice President of Marketing will serve as the strategic marketing partner to First Book's five primary revenue and member growth functions. This role will also lead First Book's partnership to ...

The Vice President of Marketing will serve as the strategic marketing partner to First Book's five primary revenue and member growth functions. This role will also lead First Book's partnership to ...

Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on ...

Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on ...

Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on ...

The Vice President, Marketing Technology is responsible for optimizing and advancing the enterprise marketing technology ecosystem to enable personalized, data-driven, and scalable marketing ...

The Vice President, Marketing & Communications will play an integral role in shaping our growth trajectory as a leader within the CEO's executive leadership team. You will lead a diverse team of ...

Vice President Of Marketing

Chantilly, VA · On-site

$100K - $150K/yr

The VP of Marketing will own the company's marketing strategy, lead-generation planning, marketing performance, content strategy, direct-response messaging, vendor relationships, and the leadership ...

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Vice President Marketing information

See Reston, VA salary details

$89K

$183.8K

$274.7K

How much do vice president marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for vice president marketing in Reston, VA is $183,805.00, according to ZipRecruiter salary data. Most workers in this role earn between $142,500.00 and $213,300.00 per year, depending on experience, location, and employer.

What does a vice president of marketing do?

A Vice President of Marketing oversees the marketing department, develops strategic marketing plans, and aligns marketing initiatives with the company's overall business goals. They are responsible for brand management, market research, advertising, and lead generation efforts. The VP of Marketing also manages budgets, leads a team of marketing professionals, and works closely with other executives to ensure consistent messaging and market growth. Their role is crucial in driving customer engagement and increasing the company's market share.

What are some common challenges faced by vice presidents of marketing, and how can they be addressed?

Vice Presidents of Marketing often face challenges such as aligning marketing strategies with overall business objectives, managing cross-functional teams, and keeping pace with rapidly changing digital trends. To address these, it's important to foster strong communication with executive leadership, invest in ongoing professional development for the marketing team, and implement agile marketing processes that allow for quick adaptation. Additionally, cultivating a data-driven culture helps ensure marketing efforts are measurable and impactful.

What are the key skills and qualifications needed to thrive as a vice president of marketing, and why are they important?

To thrive as a Vice President of Marketing, you need extensive experience in marketing strategy, leadership, data analysis, and a proven track record of driving business growth, usually supported by a relevant degree such as marketing or business administration. Familiarity with CRM platforms, marketing automation tools, analytics software, and certifications like HubSpot or Google Analytics are typically required. Exceptional communication, strategic thinking, and team leadership skills help you inspire teams and align marketing efforts with overall business goals. These skills are essential for developing effective marketing strategies, fostering innovation, and delivering measurable results that support organizational success.

What are the most commonly searched types of Marketing jobs in Reston, VA?

The most popular types of Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Vice President Marketing jobs?

Cities near Reston, VA with the most Vice President Marketing job openings:

Infographic showing various Vice President Marketing job openings in Reston, VA as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $183,805 per year, or $88.4 per hour.

Vice President, Marketing

Arcadia Power, Inc.

Washington, DC • On-site

$175 - $314/hr

Other

Medical, Dental, Vision, PTO

Posted 4 days ago


Job description

Vice President, Marketing

Arcadia Power, Inc. Washington, District of Columbia, United States

About this positionWho We Are

Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale.

Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon.

We deliver this through three comprehensive solutions:

  • Utility Bill Management: Automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing.
  • Energy Procurement Advisory: Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all. .
  • Sustainability Reporting — Verified emissions data with seamless integration into leading sustainability platforms.

Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value.

What we’re looking for:

We are seeking a visionary, strategic, and growth-oriented Vice President, Marketing to join the Commercial team. This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise enterprise solutions.

The ideal candidate is a leader of leaders who thrives on cross-functional collaboration, excels at driving operational excellence, and possesses a forward-thinking mindset capable of integrating AI to transform marketing workflows. You will work hand-in-hand with our C-level executives to scale our market presence and execute a long-term strategic vision.

Arcadia is open to fully remote candidates and employees have access to co-working spaces.

#LI-REMOTE

  • "Remote first" culture - work anywhere in the continental US as long as you have a reliable internet connection
  • Flexible PTO - no accrued hours and no limit on the number of vacation days exempt employees can take each year
  • 11 annual holidays
  • 10 days sick leave
  • Up to 2 weeks bereavement leave
  • 2 professional development days off
  • Parental Leave Benefits for ALL parents
  • 75-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents
Celebrating Diversity and Inclusion

Here at Arcadia, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in creating a clean energy future. Arcadia is committed to equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation by emailing careers@arcadia.com prior to completing your application.

Target Annual Compensation Range for this role will be $175,000 to $314,000. There will also be a competitive benefits and equity (bonus if applicable) component to the package. The exact compensation at which this job is filled will be determined by the skills, experience, and location of the qualified candidate. Please note that we are unable to offer visa sponsorship for this position at this time.

Automated Screening:

Arcadia uses AI-assisted technology to evaluate candidates on relevant skills, experience, and education as outlined in the job description. Human review is part of all hiring decisions. Candidates may request an alternative selection process by contacting careers@arcadia.com before submitting your application.

Data Privacy & California Residents:

You voluntarily provide personal information (such as your resume, contact details, and assessment responses) when submitting an application. We may use this to evaluate your candidacy and derive inferences from this data to match your profile with open roles. For California Residents: This collection is consistent with the CCPA. You have the right to request access to or deletion of your data by contacting careers@arcadia.com.

What you'll do:
  • Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers.
  • Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR.
  • Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue.
  • Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence.
  • Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow.
  • Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events
  • Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership
  • Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals.
  • Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows.
  • Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.
  • Cross-Functional Synergy: Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations.
  • Cultural Leadership: Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams.
  • Strategic Communication: Translate complex company strategies and the "why" behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same.
What will help you succeed:Must-haves:
  • Proven Executive Leadership: 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform.
  • Scale & Vision: Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports.
  • Enterprise Acumen: Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles.
  • AI & Technical Literacy: A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI.
  • People First Leadership: Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams.
  • Exceptional Collaboration: Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives.
Nice-to-haves:
  • Direct experience in climate tech, sustainability, energy management, or the utilities sector.
  • Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase.
  • Familiarity with complex data-driven compliance and sustainability reporting frameworks.
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