Vice President, Omni Channel Marketing The VP, Omni Chanel Marketing is an enterprise role and can ... Partner with analytics, operations, and compliance to define appropriate proxies and leading ...
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Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
New
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
New
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
New
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
New
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond. As a Vice President, Marketing AI ...
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As a Vice President of Business Management within the Trusts & Estates and Tax Operations (TETO) team, you play a pivotal role in shaping strategic initiatives and supporting leadership to achieve ...
As a Vice President of Business Management within the Trusts & Estates and Tax Operations (TETO) team, you play a pivotal role in shaping strategic initiatives and supporting leadership to achieve ...
As a Vice President of Business Management within the Trusts & Estates and Tax Operations (TETO) team, you play a pivotal role in shaping strategic initiatives and supporting leadership to achieve ...
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Chase Auto-Event Marketing, Vice President
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The VP also owns measurement/ROI, executive-ready reporting, and adherence to required policies ... Coordinate integrated workstreams across creative/content, event operations, vendor management, and ...
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Vice President Developer Operations information
What is the difference between Vice President Developer Operations vs Director of Developer Operations?
| Aspect | Vice President Developer Operations | Director of Developer Operations |
|---|---|---|
| Credentials | Bachelor's/Master's in Computer Science, Engineering, or related field; extensive experience in DevOps | Bachelor's/Master's in relevant field; significant DevOps experience |
| Work Environment | Executive leadership, strategic planning, cross-department collaboration | Operational management, team leadership, project execution |
| Employer & Industry Usage | Large tech companies, enterprises, organizations with complex development needs | Tech firms, startups, mid-sized companies focusing on development pipelines |
The Vice President Developer Operations typically holds a higher strategic and leadership role, overseeing the entire DevOps function at an executive level. The Director of Developer Operations focuses more on managing daily operations, teams, and project delivery. Both roles require strong DevOps expertise, but the VP role emphasizes strategic vision and cross-departmental influence, while the Director role concentrates on operational execution.
Vice President, Omni Channel Marketing - Nemours Children's Health
Wilmington, DE • On-site
Full-time
Re-posted 17 days ago
Nemours Children's Health rating
8.1
Based on 86 frontline employees who took The Breakroom Quiz
68th of 882 rated healthcare providers
Job description
Vice President, Omni Channel Marketing
The VP, Omni Chanel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.
The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth-turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.
A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test-learn-scale culture that enables continuous optimization and confident investment decisions.
Essential Functions
Enterprise Growth & Performance Strategy
- Lead Nemours' enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
- Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.
Paid Media & Performance Marketing
- Own all paid media and performance marketing across consumer and Health Care Provider audiences.
- Ensure media plans are fully integrated across channels, regions, and service lines.
- Continuously optimize spend to improve efficiency, reach, and return.
Media, Measurement & ROI Accountability
- Own media and performance measurement strategy aligned to enterprise growth goals.
- Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
- Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
- Use measurement to drive optimization, reallocation, and strategic decision-making.
Test, Learn, Scale Methodology
- Establish a disciplined test-learn-scale operating model across growth channels.
- Define clear hypotheses, success thresholds, and learning agendas for experimentation.
- Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
- Embed experimentation as a core growth capability rather than ad-hoc pilots.
Health Care Provider Marketing & Referral Growth
- Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
- Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.
Web Solutions & Digital Experience
- Own web solutions and digital front-door performance to support growth and conversion.
- Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.
Team Leadership & Capability Building
- Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
- Develop talent that balances analytical rigor, experimentation, and executional excellence.
- Establish modern growth marketing tools, standards, and ways of working.
Requirements
- Bachelor's degree required; advanced degree preferred.
- 12+ years of experience leading growth, performance, or digital marketing in complex organizations.
- Proven track record driving measurable acquisition, referral growth, and ROI.
- Deep experience across paid media, analytics, digital experience, and performance optimization.
- Strong executive presence and ability to partner across strategy, brand, communications, and operations.
About Us
Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children's hospitals - Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida - along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.
Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.
Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.
Learn more at Nemours.org.
What Nemours Children's Health employees say
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About Nemours Children's Health
Sourced by ZipRecruiter
Nemours Children’s Health, situated in Rockland, Delaware, US, operates within the healthcare industry. The company is a prominent health system offering pediatric care in Delaware, New Jersey, Pennsylvania, and Florida. It was founded in 1936 by Alfred I duPont, philanthropist and industrialist, to improve the health of children. The core values of Nemours include quality, accountability, respect, and teamwork. Its mission is to provide leadership, institutions, and services to restore and foster a healthy tomorrow for children. The non-profit organization is unique in that its primary focus is on patient families, ensuring the highest standards of pediatric care. Notably, Nemours is consistently ranked among the top children's hospitals in the US and has its own renowned research center, the Nemours Biomedical Research.
Industry
Hospitals
Company size
5,001 - 10,000 Employees
Headquarters location
Rockland, DE, US
Year founded
1936