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Vice President Adtech Jobs in Silver Spring, MD (NOW HIRING)

... , Product. You'll be active across the Urban Legend platform-creator experience, campaign ... Startup, marketplace, adtech or creator economy experience is a plus. * Strong visual design and UX ...

... , Product. You'll be active across the Urban Legend platform-creator experience, campaign ... Startup, marketplace, adtech or creator economy experience is a plus. * Strong visual design and UX ...

Vice President Adtech information

See Silver Spring, MD salary details

$70.8K

$161K

$272.9K

How much do vice president adtech jobs pay per year?

As of Aug 6, 2026, the average yearly pay for vice president adtech in Silver Spring, MD is $161,042.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,400.00 and $191,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a vice president adtech, and why are they important?

To excel as a Vice President in Adtech, you need deep expertise in digital advertising, data analytics, and business strategy, often supported by a bachelor’s or master’s degree in business, marketing, or computer science. Familiarity with ad tech platforms, programmatic buying tools, data management platforms (DMPs), and relevant certifications like IAB Digital Media Sales are highly valued. Exceptional leadership, strategic vision, and communication skills are crucial for driving innovation and managing cross-functional teams. These abilities ensure effective execution of complex advertising solutions, growth of revenue streams, and market leadership in a rapidly evolving industry.

What is the difference between Vice President Adtech vs Director of Adtech?

AspectVice President AdtechDirector of Adtech
ResponsibilitiesStrategic leadership, overall adtech strategy, executive decision-makingOperational management, campaign execution, team oversight
Required CredentialsAdvanced degree, extensive industry experience, leadership skillsRelevant bachelor’s degree, technical expertise, management experience
Work EnvironmentExecutive-level meetings, cross-department collaborationTeam management, project coordination, client interactions

The Vice President Adtech focuses on high-level strategy and leadership within the adtech industry, overseeing overall direction and making executive decisions. In contrast, the Director of Adtech handles day-to-day operations, manages teams, and ensures campaign success. Both roles require industry experience, but the VP position emphasizes strategic vision, while the Director role is more execution-focused.

What is a vice president adtech?

A Vice President of Adtech is a senior executive responsible for overseeing the strategy, development, and execution of advertising technology solutions within an organization. They lead teams that create and manage platforms for digital advertising, ensuring the integration of data, automation, and analytics to maximize ad performance. Their role often involves collaborating with product, engineering, and sales teams to drive innovation and revenue growth. Typically, they also stay updated on industry trends to keep their company competitive in the rapidly evolving adtech landscape.

How does a vice president adtech typically collaborate with product and engineering teams to drive innovation?

A Vice President of Adtech works closely with product and engineering teams to align business objectives with technological advancements. This collaboration often involves setting strategic priorities, defining product roadmaps, and ensuring that the development of new features or platforms meets market demands. Regular cross-functional meetings, joint planning sessions, and feedback loops help ensure that teams are synchronized and able to innovate quickly. Effective communication and a shared vision are key to successfully launching industry-leading adtech solutions.
What are popular job titles related to Vice President Adtech jobs in Silver Spring, MD? For Vice President Adtech jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Vice President Adtech jobs in Silver Spring, MD look for? The top searched job categories for Vice President Adtech jobs in Silver Spring, MD are:

Vice President Media & Entertainment Sales

TransUnion

Reston, VA

Full-time

Medical, Dental, Vision, PTO

Posted 8 days ago


TransUnion rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz


Job description

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Team Overview

Reporting to the SVP of Sales, this role will be responsible for leading the overall sales strategy, execution, and performance for the Identity, Audiences, Insights and Measurement business within the Media & Entertainment vertical. This role oversees sales teams focused on new business and upsell across the media & entertainment vertical within Diversified Markets, focused on identity extracts, appends & resolution, audience usage, activation, and measurement and revenue growth across all media platforms, publishers, digital out of home, audio, data providers, Adtech/Martech providers, AI companies, entertainment brands, and connected TV among other sub verticals within the Media & Entertainment space. This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Role Overview and Core Responsibilities

  • Drive adoption and revenue growth across identity, audience activation, insights, and measurement solutions by partnering with clients, publishers, platforms, and internal stakeholders.
  • Lead and execute sales strategies that accelerate solution adoption, expand client usage, and achieve bookings (ACV) and revenue targets across new and existing accounts.
  • Manage sales performance through pipeline reviews, forecasting, KPI tracking, quota management, and coaching teams to advance opportunities and drive business outcomes.
  • Serve as a senior client and partner escalation point, building executive-level relationships, resolving issues, and ensuring successful solution deployment and measurable impact.
  • Collaborate across sales, product, finance, and vertical teams to optimize pricing strategies, identify growth opportunities, improve revenue forecasting, and drive overall business performance.

Required Knowledge and Experiences

What You'll Bring:

  • 15+ years of experience working within the media and entertainment space

  • 10+ Years Experience in Marketing Solutions Sales with specific expertise in Identity, Audiences and Measurement

  • 7+ years of experience in sales and/or partner management roles with revenue goals with a specific focus in new business (hunting).

  • Proven track record of working cross functionally to solve problems and identify opportunities for growth.

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Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan well-from day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: We've got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshort and longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, we're here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare@Workmembership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward what's next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Pay Scale Information:The U.S. base salary range for this position is $134,400.00 - $295,600.00 This position is eligible for both base pay and commission earnings. TransUnion commission targets are generally 20% - 50% of base salary and may vary based on position. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development- while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

VP Sales Leader, Sales Leadership

Company:

TransUnion LLC

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