User Generated Content Creator Jobs in Pleasanton, CA

Responsibilities
About the Team With the mission of "Inspiring New Life and Helping Good Business," Local Services is committed to becoming the most trusted local services platform for users and partners. Through POI, Video, LIVE, Search, and other product experiences, Local Services connects users with merchants, creators, and service providers, making everyday life richer, more convenient, and more engaging while fostering a healthy ecosystem that helps businesses grow. The TTLS Local Services Content Product Team builds AI-powered content experiences that help users discover, evaluate, and engage with local businesses. Leveraging TikTok's unique content ecosystem and cutting-edge AI technologies, including large language models, the team develops products such as POI summaries, review insights, content understanding, and recommendation features that transform user-generated content into trusted local discovery experiences. Working across global markets, the team is redefining how users discover local services through content and AI. Responsibilities - Lead the planning, design, and iteration of AI-powered content products for TikTok Local Services, focusing on POI data production capabilities including AI-generated location summaries, highlight extraction, trending tags, and scenario-based decision support. - Own the end-to-end lifecycle of overseas POI data production, including data collection, processing, enrichment, and quality evaluation to ensure reliable, high-quality location intelligence for international local services. - Unlock the value of user-generated content across TikTok, including videos, comments, and location-specific reviews, by leveraging large language models to transform unstructured content into actionable recommendation signals. - Build AI-powered review and summary capabilities that distill community insights into concise, trustworthy, and personalized POI information, enabling users to make faster and more confident local decisions. - Design product solutions that strengthen the connection between TikTok's online content ecosystem and offline local businesses, supporting the full user journey from discovery and inspiration to decision-making and in-store engagement. - Deeply understand user behaviors and decision-making needs across dining, travel, entertainment, and other local service scenarios, translating market insights into scalable AI-powered content solutions. - Translate evolving business requirements into clear product strategies, prioritized roadmaps, and executable development plans. - Define and monitor product success metrics to continuously improve content quality, coverage, personalization, and user trust. - Partner closely with engineering, algorithm, search, data science, and regional teams to build and optimize AI-powered local discovery experiences. - Leverage cutting-edge AI and large language model technologies, including content understanding, summarization, tagging, and recommendation, to drive continuous product innovation. - Localize AI-generated content by incorporating regional language, cultural context, and user behavior to deliver relevant and intuitive local experiences across global markets.
Qualifications
Minimum Qualifications: - Bachelor's degree or above. - Experience in product management for consumer internet or technology products. - Strong analytical and problem-solving skills with the ability to leverage data to identify opportunities and drive product decisions. - Strong business acumen and user empathy with the ability to translate complex business problems into intuitive product experiences. - Excellent communication, cross-functional collaboration, and project management skills with the ability to thrive in a fast-paced and ambiguous environment. Preferred Qualifications: - 3+ Years of Experience building AI-powered products or applying AI-assisted product development methodologies. - Experience with data production platforms, content platforms, CRM platforms, POI or location-based products, or related technology domains. - Experience in local services (O2O), content platforms, social media, e-commerce, local discovery, mapping, or review products. - Experience collaborating with engineering and machine learning teams to launch AI-driven product capabilities. - Strong structured thinking, communication, and stakeholder management skills across complex cross-functional organizations.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $228000 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at