User Generated Content Creator Jobs in Minneapolis, MN

We anticipate the application window for this opening will close on - 25 Aug 2026

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first - developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the LifeThis role supports strategic communications and digital engagement initiatives by creating audience-focused short-form content optimized for social and owned digital channels. The function helps translate business, employee, and thought leadership stories into platform-native content that increases reach, engagement, and audience connection across channels such as LinkedIn, Instagram Reels, YouTube Shorts, and emerging platforms.
The position is based at Medtronic's Operational Headquarters (OHQ) in Minneapolis, Minnesota and works in an onsite environment, collaborating closely with communicators, content contributors, and business stakeholders. Minimal travel may be required to support content capture, internal events, and storytelling initiatives.

The Short-Form Video Content Creator develops engaging, mobile-first content designed for digital and social audiences. This role combines storytelling, platform expertise, audience insights, and content optimization to create high-performing short-form video assets that support communication objectives and strengthen audience engagement. The position works closely with communicators and subject matter experts to transform ideas, events, and business narratives into compelling digital content.

Primary Responsibilities

• Create short-form video content optimized for social and digital platforms, including LinkedIn, Instagram Reels, YouTube Shorts, and other emerging channels.

• Capture, edit, and publish content using mobile-first production workflows and creator-focused tools.

• Develop platform-native storytelling assets including behind-the-scenes content, employee-generated content, thought leadership clips, and event-based coverage.

• Repurpose existing video, written, and presentation content into engaging short-form assets designed for mobile audiences.

• Create captions, subtitles, graphics overlays, and basic visual enhancements that improve engagement, accessibility, and audience retention.

• Analyze content performance metrics and apply insights to improve creative approaches, audience engagement, and content effectiveness.

• Test new formats, hooks, editing styles, and storytelling techniques to optimize content performance across channels.

• Partner with communicators, content contributors, and subject matter experts to develop authentic and audience-focused digital content.

Required Qualifications

• Bachelor's degree and minimum 2 years of experience creating content for digital, social media, or owned-channel environments; or advanced degree.

• Experience creating short-form content for platforms such as LinkedIn, Instagram Reels, YouTube Shorts, TikTok, or similar social media channels.

• Experience using mobile-first video production workflows and content creation tools to capture and edit digital content.

• Portfolio demonstrating short-form content creation, visual storytelling, and audience-focused content development.

• Experience analyzing content performance metrics and applying insights to improve engagement and audience retention.

Preferred Qualifications

• Experience using creator-focused content platforms such as CapCut, Adobe Express, Canva, Descript, Riverside, or similar tools.

• Experience supporting employee-generated content, executive communications, or thought leadership content programs.

• Knowledge of social media analytics, channel optimization, and audience growth strategies.

• Experience creating content using smartphone-based video production techniques and lightweight creator equipment.

• Experience leveraging artificial intelligence-enabled content creation or video editing tools.

Candidates are encouraged to provide samples of your work (portfolio reel) with your application.

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

U.S. Work Authorization & Sponsorship

At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Recruitment Fraud Alert

We are aware of phishing scams targeting job seekers. Please keep the following in mind:

Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses.

Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate.

If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments.

If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at AskHR@medtronic.com.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$63,200.00 - $94,800.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance,Health Savings Account,Healthcare Flexible Spending Account,Life insurance, Long-term disability leave,Dependent daycare spending account,Tuition assistance/reimbursement, andSimple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees:Incentive plans, 401(k) plan plus employer contribution and match,Short-term disability,Paid time off,Paid holidays,Employee Stock Purchase Plan,Employee Assistance Program,Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), andCapital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for Medtronic, Inc. ("Medtronic") in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.