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User Generated Content Creator Jobs in Miami, FL

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User Generated Content Creator information

See Miami, FL salary details

$24

$57

$101

How much do user generated content creator jobs pay per hour?

As of Jul 31, 2026, the average hourly pay for user generated content creator in Miami, FL is $57.66, according to ZipRecruiter salary data. Most workers in this role earn between $38.41 and $73.56 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a User Generated Content Creator, and why are they important?

To thrive as a User Generated Content Creator, you need strong storytelling abilities, creativity, and a solid understanding of digital platforms, typically supported by experience in content creation or digital marketing. Familiarity with video and photo editing tools (such as Adobe Creative Suite or Canva) and knowledge of major social media platforms are essential. Excellent communication, adaptability, and audience engagement skills help creators stand out in a competitive landscape. These skills are crucial for producing authentic, high-quality content that resonates with audiences and drives engagement for brands or communities.

What is a User Generated Content Creator?

A User Generated Content (UGC) Creator is someone who produces original content—such as videos, photos, reviews, or social media posts—about a brand, product, or service, typically as a consumer rather than a traditional influencer. UGC Creators are often hired by companies to make authentic, relatable content that resonates with their target audience. Unlike influencers, UGC Creators focus on storytelling and real-life experiences rather than growing a large personal following. Their content is used by brands in marketing campaigns to build trust and increase engagement. UGC is highly valued because it appears more genuine and trustworthy to potential customers.

What is the difference between User Generated Content Creator vs Content Writer?

AspectUser Generated Content CreatorContent Writer
CredentialsMay not require formal credentials; focus on creativity and social media skillsOften holds a degree in journalism, communications, or related fields
Work EnvironmentPrimarily online, social media platforms, and user communitiesTypically in offices or remote, producing articles, blogs, or marketing content
Employer & IndustryBrands, social media companies, marketing agenciesMedia outlets, marketing firms, corporate communications
Search & Comparison IntentLooking for content creation on social platforms, user engagementFocused on professional writing, SEO, and content strategy

The main difference is that User Generated Content Creators produce content from user perspectives mainly for social media, while Content Writers create polished, professional content for various media outlets. Both roles require strong communication skills but differ in environment and credentials.

How do User Generated Content Creators typically collaborate with marketing and product teams?

User Generated Content Creators often work closely with marketing and product teams to align their content with brand goals and messaging. They may participate in brainstorming sessions, receive briefs outlining campaign objectives, and provide feedback on what resonates with audiences. Regular communication ensures that their content supports product launches, promotions, and community engagement strategies. This collaborative structure helps creators stay informed about upcoming initiatives and produce relevant, impactful content.
What are popular job titles related to User Generated Content Creator jobs in Miami, FL? For User Generated Content Creator jobs in Miami, FL, the most frequently searched job titles are:
What job categories do people searching User Generated Content Creator jobs in Miami, FL look for? The top searched job categories for User Generated Content Creator jobs in Miami, FL are:
What cities near Miami, FL are hiring for User Generated Content Creator jobs? Cities near Miami, FL with the most User Generated Content Creator job openings:
User Generated Content Creator jobs near you
Infographic showing various User Generated Content Creator job openings in Miami, FL as of July 2026, with employment types broken down into 82% Full Time, and 18% Contract. Highlights an 79% In-person, and 21% Remote job distribution, with an average salary of $119,924 per year, or $57.7 per hour.

Social Media & Community Manager

Spring Footwear Corp

Pompano Beach, FL • On-site

$107K/yr

Full-time

PTO

Re-posted 17 hours ago

Job description

Location: Corporate Headquarters - Pompano Beach, FL
Position Type: Full-Time, In-Office
Join Spring Footwear
Since 1991, Spring Footwear has been dedicated to designing footwear that delivers exceptional comfort, quality, and style. Today, our family of brands continues to grow through wholesale partnerships, retail stores, and an expanding direct-to-consumer business.
As our digital business continues to grow, we are seeking a creative, strategic, and social-first Social Media & Community Manager to lead the growth of our organic social media presence while building an engaged community around the Spring Step Shoes brand.
This role will own the strategy, planning, creation, publishing, and optimization of Spring Step Shoes' organic social media presence across all major platforms. Working closely with eCommerce, Creative, Merchandising, Customer Service, and external creators, you will develop compelling content that showcases our products, craftsmanship, people, and brand personality while building an engaged community that drives brand awareness, customer loyalty, and long-term business growth.
If you're passionate about storytelling, content creation, social media strategy, influencer marketing, and building authentic communities, we'd love to hear from you.
What You'll Do
Content Creation & Brand Storytelling (35%)
Own the creation of engaging, platform-native content across Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging social platforms.
Produce original photography, short-form videos, Reels, TikToks, Stories, product features, styling inspiration, educational content, behind-the-scenes videos, employee spotlights, customer stories, and seasonal campaign content.
Capture authentic content throughout the corporate office, product development process, retail stores, trade shows, photoshoots, events, and customer experiences.
Bring seasonal campaigns, product launches, and brand storytelling to life through compelling social-first content.
Partner closely with the Creative team to ensure all content reflects Spring Step Shoes' premium brand identity while remaining authentic to each platform.
Build and maintain a centralized digital content library for use across social media, email marketing, website content, paid advertising, and future campaigns.
Continuously identify new content opportunities that showcase the lifestyle, comfort, craftsmanship, and personality behind the Spring Step Shoes brand.
Social Media Strategy & Community Growth (30%)
Develop and execute the overall organic social media strategy that increases brand awareness, engagement, audience growth, and customer loyalty.
Own the monthly social content calendar in partnership with eCommerce, Creative, and Merchandising teams.
Manage daily publishing across all social media platforms while ensuring consistent brand messaging and visual quality.
Build meaningful relationships with customers through active community management by responding to comments, direct messages, tagged content, and customer conversations.
Foster an engaged online community that encourages conversation, advocacy, and long-term customer relationships.
Stay current on platform updates, algorithms, emerging trends, and new social features to continuously improve performance.
Monitor competitor activity and industry best practices to identify opportunities for innovation and growth.
Influencer, Creator & User-Generated Content (UGC) Strategy (25%)
Develop and execute Spring Step Shoes' influencer, creator, affiliate, and user-generated content strategy.
Identify, recruit, and cultivate relationships with creators, influencers, affiliates, and brand ambassadors aligned with the Spring Step Shoes brand.
Coordinate product gifting, creator collaborations, affiliate partnerships, social campaigns, and influencer activations.
Develop scalable customer UGC initiatives that encourage authentic product reviews, styling inspiration, and brand advocacy.
Source, organize, and repurpose creator-generated content across social media, website, email marketing, SMS marketing, and paid advertising.
Maintain an organized library of creator and customer-generated assets for future marketing initiatives.
Measure creator performance, campaign engagement, and ROI while continuously optimizing partnership strategies.
Analytics, Reporting & Optimization (10%)
Monitor performance across all organic social media channels and regularly analyze campaign results.
Track KPIs including audience growth, engagement rate, reach, impressions, saves, shares, video views, watch time, referral traffic, website sessions, and revenue influenced by organic social media.
Identify top-performing content and provide actionable recommendations for continuous improvement.
Conduct A/B testing on content formats, messaging, creative approaches, posting cadence, and publishing schedules.
Develop monthly reporting that translates performance data into strategic insights.
Utilize analytics to continuously refine content strategy, community engagement, and creator partnerships.
What We're Looking For
Required Qualifications
  • 3-5 years of experience managing social media, content marketing, community management, or brand marketing for a consumer, fashion, footwear, lifestyle, or direct-to-consumer brand.
  • Demonstrated success growing social media audiences, engagement, and organic brand awareness.
  • Strong portfolio showcasing original photography, videography, short-form video, and social media campaigns.
  • Experience developing and executing organic social media strategies across Instagram, TikTok, Facebook, Pinterest, and YouTube.
  • Strong photography, videography, lighting, and mobile content creation skills.
  • Proficiency with CapCut, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), Canva, or similar creative tools.
  • Experience planning and managing content calendars.
  • Experience developing influencer, creator, affiliate, or user-generated content programs.
  • Excellent copywriting, storytelling, and communication skills.
  • Comfortable appearing on camera when appropriate.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Self-motivated, creative, and passionate about fashion, footwear, retail, and building authentic online communities.

Preferred Qualifications
  • Experience growing a direct-to-consumer fashion, footwear, or lifestyle brand through organic social media.
  • Experience with Shopify, Klaviyo, Meta Business Suite, and Google Analytics 4 (GA4).
  • Experience using social media scheduling, listening, and analytics platforms.
  • Experience managing influencer platforms or affiliate marketing programs.
  • Familiarity with AI-powered creative tools and content production workflows.
  • Experience supporting retail events, photoshoots, product launches, and live social coverage.
  • Experience creating content optimized for both organic social media and paid advertising.
  • Passion for fashion, footwear, style, and emerging digital trends.

What Success Looks Like
Success in this role means building an engaged and loyal online community, creating compelling content that strengthens the Spring Step Shoes brand, increasing organic reach and engagement across all social platforms, expanding influencer and creator partnerships, and driving measurable growth in brand awareness, customer loyalty, and revenue through best-in-class social media marketing.
Why Join Spring Footwear?
At Spring Footwear, you'll join a collaborative team passionate about delivering exceptional products and experiences to customers. We encourage creativity, innovation, continuous learning, and professional growth, giving team members the opportunity to make a meaningful impact as our direct-to-consumer business continues to expand.
We offer:
  • Competitive wages and benefits
  • Company-paid Holidays and Vacation
  • Profit Sharing Program
  • Advancement opportunities

If you're passionate about social media, storytelling, content creation, and building authentic communities around a growing consumer brand, we'd love to hear from you.
Spring Footwear Corp. is an Equal Opportunity Employer. Employment is contingent upon successful completion of applicable background and drug screenings in accordance with Florida Drug-Free Workplace laws.
JOB CODE: MKT-SMM

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