User Generated Content Creator Jobs in Birmingham, AL

HI, Hope you're doing well T his is Pankaj from 4P Consulting please see below job description Job Title ::Digital Strategy 2 Location :: Birmingham, AL (Onsite) Contract:: 3-Months Skills and Responsibilities Digital Strategist – Supplemental Worker Description · Alabama Power is looking for an experienced digital content creator and strategist to supportmarketing programsthrough digital channel orchestration, includingcontent development, project management and hands-on platform work. · We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive tosupport campaignsfrom concept to delivery, and a keen eye to develop content and messages that drive results. · The successful candidate will create a variety of marketing assets –including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers. · The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email. Major Job Responsibilities Include: · Create messaging and content that will drive adoption and usage of Alabama Power's growing number of products and services. · Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects. · Participate in content and creative development to drive user engagement, adoption and digital sales of Alabama Power products · Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements · Function as a subject matter expert on email and text communication content performance and cadences · Create A/B tests for digital content when deemed necessary All content and digital strategy requests related to achieving the goals of Alabama Power Candidates with the following qualifications are encouraged to apply: Education · Bachelor's Degree Experience · 3 years of experience in content marketing, communications or related field SEO optimization across all content, including keyword targeting, interlinking and general best practices · Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus Knowledge, Skills and Abilities · Strong project management skills and experience managing multiple complex deliverables under tight deadlines · Ability to craft messages appropriate for different media and apply them in a marketing automation platform · Solid track record for creating compelling messages for different verticals and target audiences · Familiarity with effective content distribution methods and experience using content management tools and programs · Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video · Penchant for accuracy and details Thanks and Regards Sr. Talent Acquisition Specialist Pankaj Mishra Pankaj.Mishra@4pconsultinginc.com +1 205-756-4834 #J-18808-Ljbffr