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Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business.
This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook - the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation.
This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem.
The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity - building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements.
Key job responsibilities
Brand Architecture & Messaging
- Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business
- Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives
- Develop the partner brand playbook - a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally
- Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials
- Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase
Co-Marketing & Global Enablement
- Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy
About the team
Fire TV partners with leading TV manufacturers - to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually