Traffic Manager Jobs in Racine, WI (NOW HIRING)

Do you enjoy building relationships through solving customer problems? Are you energized by uncovering opportunities, developing new business, and working with innovative technology? Do you enjoy sales that occur based on successful long-term relationships, rather than short high-pressure “take-it or leave-it” scenarios? If you appreciate a meaningful sales process though interacting with people on a repeated basis, you may be a great fit at Wavetronix. Below is why you should consider joining Wavetronix and helping organizations improve traffic operations.

Wavetronix, the global leader in radar-based vehicle detection technologies, is seeking a full-time Sales Manager for the Upper Midwest Territory. This role is responsible for identifying market opportunities, developing relationships with industry contacts, and growing revenue through direct sales to customers throughout the region.

The ideal candidate will have prior technical sales experience, strong communication skills, and the ability to travel extensively throughout the territory. Although traffic industry experience is preferred, talented sales professionals with strong technical aptitude are encouraged to apply.

This position has been strategically aligned with Wavetronix's long-term vision for the region. Team members are expected to live within the Upper Midwest region ( allowing for regular onsite collaboration when not supporting customers in the field. While the team currently operates remotely throughout the territory, Wavetronix plans to establish a permanent office location in the region within the next few years.

Similar Titles to This Job Could Be:

• Regional Sales Representative
• Territory Sales Manager
• Technical Sales Representative
• ITS Sales Manager
• Account Manager

Customer Relationships & Sales Growth

• Develop and maintain relationships of trust with customers throughout the region
• Understand customer business objectives and traffic challenges
• Recommend Wavetronix products and applications that solve customer problems
• Generate repeat business and long-term customer loyalty
• Manage and expand the customer base within the territory
• Identify new market opportunities and grow regional sales

Technical & Industry Expertise

• Learn and effectively demonstrate Wavetronix products and solutions
• Develop a strong understanding of ITS, traffic detection, and related technologies
• Maintain awareness of competitors, product offerings, pricing, and market trends
• Provide product, technical, pricing, and delivery information to customers

Communication & Teamwork

• Successfully collaborate with teammates to achieve regional and company goals
• Attend customer meetings, trade shows, and industry events
• Negotiate agreements within company profitability guidelines
• Respond promptly to customer concerns and warranty claims
• Build credibility with customers through professional communication and follow-through

Planning & Business Management

• Prepare sales forecasts and regional growth plans
• Track opportunities and manage territory activities effectivelyIdentify regional requirements necessary to meet customer needs and grow the marketplace
• Align with company programs, initiatives, and strategic objectives
• Participate in ongoing professional and personal development opportunities

Work Style & Travel

• Be self-motivated and results-oriented
• Enjoy building relationships and working directly with customers
• Demonstrate strong technical aptitude and a willingness to learn
• Travel throughout the territory as needed (approximately 70-75%)
• Participate in onsite collaboration when not traveling

Sales Manager Development Milestones

First 90 Days

• Successfully complete onboarding and training
• Increase industry knowledge in ITS and traffic detection
• Learn how Wavetronix products solve detection challenges at intersections and on highways
• Understand how traffic information derived from detection supports customer decision‑making
• Attend customer meetings alongside experienced sales team members

Within 1 Year

• Prepare and deliver product presentations and demonstrations
• Attend trade shows and professional industry meetings
• Establish trusted customer relationships throughout the region
• Learn customer business needs and recommend effective Wavetronix solutions
• Successfully integrate with the regional team and contribute to shared goals
• Generate sales that meet or exceed annual targets
• Provide timely product, technical, pricing, and delivery information
• Develop a working knowledge of competitors, products, pricing, and sales strategies
• Participate in Wavetronix continuing education and development programs

Beyond Year 1

• Manager and expand the customer base throughout the region
• Identify market opportunities and regional requirements needed to support growth
• Prepare and execute sales plans, budgets, and forecasts
• Meet or exceed regional sales objectives
• Drive alignment with company initiatives and contribute long‑term regional growth

Wavetronix is the global leader in radar‑based vehicle detection technology. Our sales team works with a wide variety of customers, including traffic engineers, transportation agencies, consultants, and industry leaders. Successful team members combine strong relationship‑building skills with technical expertise to help customers solve real‑world traffic challenges and improve transportation systems. We do not have commission‑based sales roles, because true sales in our industry take months of client interactions involving many people at our company. We know that winning business is a team effort and we earn trust by showing the value of working with Wavetronix, in both our products and our people.

Benefits

Wavetronix offers a comprehensive benefits package designed to support employees and their families, including:

• Medical, dental, and vision insurance
• 401(k) plan with a 5% company match
• Health Savings Account (HSA) with a 2:1 company match
• Company-provided vehicle for business use
• Ongoing training and professional development opportunities
• And much more!

Wavetronix' purpose is to enable rewarding careers and foster personal development. We do this by creating innovative technologies that make the world's roads safer and more efficient. Our core values include putting people first and embracing a growth mindset. We encourage continuous learning and long‑term growth, creating opportunities for individuals and those around them to thrive.

If you share our values and have the education and experience to help us create the most talented workforce in the traffic radar industry, we encourage you to apply.

Wavetronix is an affirmative action equal opportunity employer. Wavetronix participates in the E-Verify program.

Please note: Wavetronix may communicate with candidates via text message through our applicant tracking system (Breezy) or directly from members of our hiring team. If you prefer not to receive text communications, please opt out of text messaging within your Breezy candidate profile.