In the parking industry, a traffic director oversees the safety and care of customers and their vehicles in a controlled parking lot. As a traffic director, your primary responsibilities are to efficiently and effectively direct the flow of traffic and cars, greet customers promptly and offer resolutions, assist drivers with transportation to their facility, and quickly move around the parking lot as needed. Your duties include working directly with people and maintaining a positive attitude to promote excellent customer relations. Traffic directors typically work with a safety agency and must know about operating various types of motor vehicles.