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Tourism Development Jobs in Florida (NOW HIRING)

California State University

Department of Hospitality, Recreation and Tourism Apply now Job no: 557195 Work type: Instructional ... The program supports the development of students' leadership, communication, technical, data-driven ...

California State University

Department of Hospitality, Recreation and Tourism Apply now Job no: 557195 Work type: Instructional ... The program supports the development of students' leadership, communication, technical, data-driven ...

One More Child

Development Intern

Lakeland, FL · On-site

$13 - $17.25/hr

Development JOB SUMMARY The "Intern - Event Planning & Development" will provide direct assistance ... Tourism, Hospitality or related degree program. * Non-profit event and/or fundraising experience ...

One More Child

Development Intern

Lakeland, FL · On-site

$13.25 - $17.75/hr

Development JOB SUMMARY The "Intern - Event Planning & Development" will provide direct assistance ... Tourism, Hospitality or related degree program. * Non-profit event and/or fundraising experience ...

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All JobsTourism Development JobsTourism Development Jobs in Florida

Tourism Development information

See Florida salary details

$21.7K

$39.9K

$60.5K

How much do tourism development jobs pay per year?

As of Sep 13, 2026, the average yearly pay for tourism development in Florida is $39,919.00, according to ZipRecruiter salary data. Most workers in this role earn between $31,800.00 and $44,800.00 per year, depending on experience, location, and employer.

What is tourism development?

Tourism development refers to the planning, creation, and management of tourism-related infrastructure, services, and experiences in a destination. It involves strategies to attract visitors, support local economies, and ensure sustainable growth of tourism activities. Professionals in this field work to balance the needs of tourists, local communities, and the environment, often collaborating with government agencies, businesses, and community groups. Successful tourism development boosts economic opportunities while preserving cultural and natural resources.

What are the key skills and qualifications needed to thrive in tourism development?

To thrive in Tourism Development, you need a strong background in business, marketing, and project management, often supported by a degree in tourism, hospitality, or related fields. Familiarity with data analysis tools, geographic information systems (GIS), and industry-standard software like Amadeus or Sabre is valuable. Excellent communication, cultural awareness, and stakeholder engagement skills help you collaborate effectively and build sustainable tourism strategies. These skills ensure the successful planning, promotion, and management of tourism projects that benefit both communities and visitors.

What are some common challenges faced by professionals in tourism development roles?

Professionals in tourism development often encounter challenges such as balancing the needs of local communities with tourism growth, ensuring sustainability, and managing stakeholder expectations. Adapting to changing market trends and traveler preferences can also be demanding, as can mitigating the environmental and social impacts of tourism projects. Collaboration with government agencies, local businesses, and community groups is essential to overcome these challenges and achieve successful, responsible tourism development.

What is the difference between Tourism Development vs Tourism Marketing?

AspectTourism DevelopmentTourism Marketing
Primary FocusPlanning and improving tourism infrastructure and attractionsPromoting and advertising tourism services and destinations
Required SkillsProject management, urban planning, stakeholder coordinationAdvertising, branding, digital marketing
Work EnvironmentGovernment agencies, development organizationsMarketing firms, tourism boards
Common CertificationsUrban planning, tourism managementMarketing, communications

Tourism Development focuses on creating and enhancing tourism infrastructure and attractions, while Tourism Marketing concentrates on promoting these offerings to attract visitors. Both roles are essential in the tourism industry but serve different functions to boost tourism growth.

Tourism Development jobs near you
Infographic showing various Tourism Development job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $39,919 per year, or $19.2 per hour.

Marketing & Advertising Coordinator

Palatka, FL • On-site

Beck Automotive Group
201 - 500 employees
Learn more about Beck Automotive Groupexternal

Full-time

Posted 9 days ago

Job description

Marketing & Advertising Coordinator
Location: Palatka, Florida
Job Type: Full-Time
Job Summary
Visit Palatka is seeking a creative and digitally savvy Marketing & Advertising Coordinator to promote Palatka as a destination for visitors and strengthen the Visit Palatka brand. This position will manage digital marketing, social media, content creation, website updates, advertising, and performance tracking across platforms including Facebook, Instagram, TikTok, Canva, and Google Analytics. The ideal candidate is a hands-on marketing professional who can turn creative ideas into engaging content and measurable campaigns while staying current with digital marketing trends and emerging technologies.
Key Responsibilities:
Digital Marketing, Advertising & Analytics
  • Develop and manage integrated marketing and advertising campaigns that increase Visit Palatka awareness, drive visitation, and promote tourism, experiences, events, and community initiatives.
  • Create and monitor targeted digital advertising campaigns across social media, Google, and other relevant platforms while managing budgets, audiences, creative assets, schedules, and performance.
  • Track key performance indicators, prepare regular reports, and use data and audience insights to identify trends, improve results, and maximize return on investment.
  • Collaborate with local businesses, tourism partners, attractions, and community organizations to expand promotional reach and strengthen destination marketing efforts.

Social Media & Content Development
  • Manage and grow Visit Palatka's social media presence across all social platforms.
  • Develop and maintain a content calendar aligned with tourism goals, campaigns, and events.
  • Create, capture, edit, schedule, and publish engaging photo, videos, graphic, and written content, including posts, Reels, Stories, advertisements, newsletters, and promotional materials.
  • Use Canva and other creative tools to develop branded graphics, flyers, presentations, digital promotions, and other marketing materials.
  • Develop engaging captions, website copy, promotional messaging, and destination storytelling while maintaining Visit Palatka's brand, voice, visual identity, and tourism messaging.
  • Monitor and respond to comments, messages, trends, and community conversations while identifying opportunities for user-generated content, influencer partnerships, cross-promotion, and increased engagement.
  • Stay current on social media trends, platform updates, and emerging content opportunities to increase reach and audience engagement.

Website, SEO & Digital Visitor Experience
  • Maintain and update Visit Palatka's website with current attractions, businesses, experiences, events, blog content, images, and promotional information.
  • Create and publish website content that improves visitor engagement, visibility, SEO, and destination awareness.

Community & Tourism Development
  • Identify, build, and maintain new opportunities to promote Palatka through digital marketing, partnerships, public relations, events, and destination storytelling.
  • Attend community meetings, networking opportunities, tourism functions, and promotional activities to increase Visit Palatka's visibility and strengthen community connections.
  • Assist with tourism-related inquiries and connect visitors with local services, attractions, businesses, and experiences.

Qualifications & Preferred Experience
  • Bachelor's degree in Marketing, Communications, Advertising, Tourism, Public Relations, Digital Media, or a related field preferred; equivalent experience may be considered.
  • Preferred 2 years of experience in marketing, advertising, social media, communications, tourism, or a related field.
  • Knowledge of Palatka, Putnam County, Northeast Florida, local businesses, attractions, and tourism is a plus.
  • Ability to work occasional evenings and weekends for marketing campaigns, community activities, events, and special projects.

What We're Looking For
We are looking for an entrepreneurial, creative, and forward-thinking marketing professional who is not afraid to take initiative. The right candidate will bring ideas to the table, understand how to turn content into engagement, use data to measure what works, and continually look for new ways to position Visit Palatka as a destination people want to discover, visit, and share.

Apply