1

Tour Merch Jobs in California (NOW HIRING)

Director, Merchandise

Los Angeles, CA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Own tour merch logistics end-to-end - routing, freight, cross-border movement, and venue coordination to and through shows * Plan and execute merch for tours, pop-ups, and stadium/arena activations ...

Director, Merchandise

Los Angeles, CA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Own tour merch logistics end-to-end - routing, freight, cross-border movement, and venue coordination to and through shows * Plan and execute merch for tours, pop-ups, and stadium/arena activations ...

Director, Artist & Label Services

Los Angeles, CA · On-site

$136K - $163K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

You'll shape merch & D2C strategies that align with the artist's creative vision to deliver strong ... Lead holistic, cross-channel merchandise strategy across D2C, tour, retail, and licensing ...

Director, Artist & Label Services

Hollywood, CA · On-site

$142K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

You'll shape merch & D2C strategies that align with the artist's creative vision to deliver strong ... Lead holistic, cross-channel merchandise strategy across D2C, tour, retail, and licensing ...

From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist's creative vision. WMX combines ...

From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist's creative vision. WMX combines ...

From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist's creative vision. WMX combines ...

From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist's creative vision. WMX combines ...

Tour Merch information

What are the key skills and qualifications needed to thrive as a tour merch?

To thrive as a Tour Merch, strong organizational skills, basic math abilities, and inventory management experience are crucial, often supported by prior retail or merchandising work. Familiarity with point-of-sale (POS) systems, mobile payment solutions, and inventory tracking software is common for this role. Excellent communication, customer service, and problem-solving skills help individuals manage sales while interacting positively with fans and team members. These competencies are essential because Tour Merch workers must handle high-volume transactions, track and transport merchandise, and contribute to the overall success of the tour under fast-paced, dynamic conditions.

What is a tour merch?

A Tour Merch job involves managing and selling merchandise for a band or artist while they are on tour. Responsibilities typically include setting up and maintaining a merch booth, handling cash and card transactions, keeping track of inventory, and providing customer service to fans. Tour merch staff may also assist with ordering new stock and ensuring displays are visually appealing. The job often requires travel, long hours, and physical labor such as lifting boxes and setting up equipment. Strong organizational and communication skills are essential for success in this role.

What does a tour merch do during a typical workday on tour?

A typical day for a Tour Merch on the road involves traveling with the tour crew to venues, setting up and organizing merchandise displays, managing inventory, and handling customer sales before and after shows. You’ll regularly interact with fans, process cashless and cash transactions, and keep detailed sales records, all while ensuring the booth is secure and well-stocked. Collaborating with tour management and artists’ teams is often necessary to coordinate merchandise deliveries and address last-minute changes. Although the hours can be long and the pace fast, it’s a rewarding role for those who enjoy travel, live music, and dynamic work environments.

What are the most commonly searched types of Tour Merch jobs in California?

The most popular types of Tour Merch jobs in California are:

What job categories do people searching Tour Merch jobs in California look for?

The top searched job categories for Tour Merch jobs in California are:

What cities in California are hiring for Tour Merch jobs?

Cities in California with the most Tour Merch job openings:

Infographic showing various Tour Merch job openings in California as of August 2026, with employment types broken down into 56% Full Time, and 44% Part Time. Highlights an 100% In-person job distribution.

Director, Merchandise

Livenation

Los Angeles, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago


Live Nation rating

7.1

Company rating: 7.1 out of 10

Based on 142 frontline employees who took The Breakroom Quiz

12th of 52 rated entertainment


Job description

Job Summary:

Job Title: Director, Merchandise

Location: New York, NY or Los Angeles, CA (On-site, 5 days a week)

The Role:

Roc Nation is seeking a strategic, trend-driven Director of Merchandise to lead our product and merchandise division. In this role, you will own end-to-end merchandise operations across Roc Nation's artist roster - from demand forecasting, financial modeling, and product development through vendor and partner management, D2C e-commerce, tour logistics, event and VIP retail, and post-campaign reconciliation.

The role is the single point of ownership for merch strategy and execution, spanning flagship stadium-scale campaigns and developing-artist e-commerce launches simultaneously. It requires an operator who forecasts and models the business, makes decisions under pressure, manages senior external partners directly, and maintains books to an audit-ready, executive-facing standard.

Responsibilities:

Forecasting, Modeling & Planning

  • Own demand forecasting and financial modeling across the full roster - from flagship stadium campaigns to developing-artist launches

  • Model buys, sizing curves, sell-through, and reorder scenarios; set quantities against sales history and projections

  • Build the analytical basis for revenue projections, margin targets, and inventory decisions

Merchandise & Product Development

  • Own product assortment across apparel, music (vinyl / CD / cassette), accessories, and specialty items

  • Develop production-ready designs and files with creative teams; manage sampling, approvals, and production timelines

  • Build and own PNLs on all product; drive margin and cost decisions

Vendor & Partner Management

  • Own every external partner relationship end-to-end - apparel manufacturers, music pressing/distribution, licensed-goods and fashion collaborators, fulfillment partners, venues, leagues, and promoters

  • Negotiate terms, manage POs, and hold partners to delivery, quality, and compliance standards

  • Serve as the direct point of contact for senior external stakeholders across all campaigns

D2C & Ecommerce

  • Own D2C storefront strategy and execution on Shopify - builds, drops, pre-orders, and launch coordination

  • Partner with digital marketing on fan communications, launch timing, and CS handoff

  • Track and report sales performance; drive reorder and inventory decisions

Tour Logistics, Event & VIP Retail

  • Own tour merch logistics end-to-end - routing, freight, cross-border movement, and venue coordination to and through shows

  • Plan and execute merch for tours, pop-ups, and stadium/arena activations, including VIP merch programs

  • Manage on-site retail operations via Atvenu and POS - staffing coordination, comps, and settlement

  • Own post-event inventory reconciliation and variance reporting

Reporting, Reconciliation & Cross-Functional

  • Produce sales recaps and performance reporting for leadership

  • Maintain reconciliation and inventory documentation to an audit-ready standard for finance and executive review

  • Run weekly merch meetings; maintain agendas and action tracking

  • Partner across legal, finance, communications, artist teams, and external partners (venues, leagues, promoters)

  • Other duties, as assigned

Requirements:

  • 5+ years of direct experience in a leadership merchandising role specifically within the music entertainment, artist management or streetwear/apparel industries

  • Deep understanding of music fan culture, streetwear trends, and the operational mechanics of both print-on-demand/quick-turn manufacturing and traditional cut-and-sew apparel development

  • Proven experience managing a matrixed P&L, budget forecasting, open-to-buy (OTB) planning, and analyzing complex royalty frameworks

  • Strong background in negotiating manufacturing terms, vendor service level agreements (SLAs), and licensing/IP guardrails

  • Ability to thrive in a fast-paced environment where priorities shift rapidly based on tour schedules, viral cultural moments, and album release timelines

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note - Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.


Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality,or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

----------

The expected compensation for this position is:

$120,000.00 USD - $150,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.


What Live Nation employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom