Job Overview:
Pay Range: $45.49hr - $50.49hr
Requirement/Must Have:
- Franchise and Brand Strategy Building - 6+ years; ability to define positioning, identify growth opportunities, and translate a franchise's core DNA into clear strategies across content, product, marketing.
- Strategic storytelling and communication - 6+ years; exceptional deck building and presentation skills.
- Ability to synthesize consumer insights into actionable strategies - 6+ years.
Responsibilities:
- Contribute to long-range franchise strategies and annual priorities that support sustained audience growth, cultural relevance, and revenue across all lines of business, ensuring alignment with overall strategic goals.
- Contribute to franchise narratives and strategic storytelling across all touchpoints, identifying how content, products, partnerships, experiences, and marketing ladder up to a unified brand proposition.
- Help build, maintain, and evolve franchise bibles that define each brand’s core positioning, vision, audience, character truths, world, tone, canon, story principles, visual equities, messaging, and guardrails.
- Develop and maintain franchise guidelines and brand stewardship tools that enable global teams, regions, licensees, and partners to execute consistently across creative, messaging, design, products, campaigns, and experiences.
- Support the development of global and regional tentpole strategies and franchise platforms, ensuring campaigns, launches, and anniversaries are rooted in long-term franchise objectives.
- Support the development of marketing toolkits, campaign guides, and partner materials that bring franchise strategy to life across key touchpoints.
- Partner with creative, content, consumer products, digital, games, themed entertainment, studio tours, publishing, regional, and commercial teams to ensure franchise strategy is translated into clear, actionable direction.
- Partner with the Franchise Digital team to ensure owned-channel strategies, always-on content, and social activations reflect the broader franchise strategy and deepen fan engagement.
- Work with insights and analytics teams to identify consumer, competitive, and cultural trends, translate findings into strategic implications, and surface opportunities to strengthen franchise relevance and demand.
- Create compelling strategy presentations, franchise reviews, and leadership materials that synthesize business context, consumer insights, brand opportunities, and strategic recommendations into clear, visually engaging narratives.
- Maintain franchise calendars, priority trackers, and cross-divisional updates to ensure internal stakeholders understand key franchise initiatives, strategic priorities, campaign milestones, and upcoming decision points.
- Support the exchange of best practices and strategic learnings across divisions and regions to build consistency and efficiency.
- Perform other duties as assigned.
- Make decisions on how franchise strategy is translated into tools, frameworks, and materials to support consistent execution across teams.
- Recommend positioning, messaging frameworks, and strategic approaches based on consumer insights, business priorities, and franchise objectives.
- Final approval of franchise positioning, major strategic shifts, and long-range franchise plans.
- Significant changes to brand canon, character direction, or global franchise strategy impacting multiple lines of business.
Nice to Have:
- MBA or equivalent degree preferred.
- Passion for Animated IP, Pop-Culture.
- Other media and entertainment organization experience.
- Consumer Packaged Goods experience.
- Marketing Agency, Branding Agency, or Positioning work experience.
Skills:
- Experience developing or contributing to brand positioning, franchise strategy, brand guidelines, franchise bibles, campaign platforms, creative briefs or strategic toolkits.
- Experience translating story, characters, consumer insights and business priorities into actionable strategies across multiple consumer touchpoints.
- Experience working cross-functionally with creative, marketing, consumer products, digital, content, regional or partner teams.
- Proven success managing complex projects, aligning stakeholders and moving work forward in a fast-paced, high-volume environment.
- Strong project management, prioritization, and planning skills.
- Strong interpersonal skills and judgment, with the ability to navigate feedback, competing priorities, and cross-functional alignment.
Qualification And Education:
- Proficiency using Microsoft Office software and Adobe Acrobat required.
- Bachelor’s degree in a related field or equivalent experience required.
Founded in 2010 and headquartered in the Washington, DC metro area, Cynet Systems Inc. is a leading staffing and recruiting powerhouse. Proudly recognized as a nationally and locally certified diversity firm, Cynet delivers agile, scalable talent solutions across industries. With an active footprint in all 50 U.S. states and Canada, we support thousands of consultants through our expansive, high-performing recruitment engine operating across North America and Asia—ensuring speed, quality, and consistency in every hire.