1

Tech Sales Representative Jobs in California (NOW HIRING)

... tech to life sciences, fashion to transportation, we help businesses and people around the world to create sustainable innovations for today and tomorrow. The ENOVIA Sales Rep will be at the ...

Technology Start-up Swarm Mobile is a new venture-backed software company headquartered in San Francisco, CA with offices in Los Angeles, New York, and Australia. Working with Fortune 1000 and ...

Technology Start-up Swarm Mobile is a new venture-backed software company headquartered in San Francisco, CA with offices in Los Angeles, New York, and Australia. Working with Fortune 1000 and ...

next page

Showing results 1-20

Tech Sales Representative information

See California salary details

$10.9K

$67.1K

$129.8K

How much do tech sales representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for tech sales representative in California is $67,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $87,300.00 per year, depending on experience, location, and employer.

How does a tech sales representative typically collaborate with technical and product teams to meet client needs?

Tech Sales Representatives frequently work closely with technical and product teams to ensure they have a deep understanding of the solutions they are selling. This collaboration is essential when addressing complex client requirements or customizing product demonstrations. Regular meetings, joint client calls, and knowledge-sharing sessions help ensure that sales reps can accurately convey product capabilities and relay client feedback for future product improvements. Working together not only helps close deals but also fosters strong, cross-functional teamwork within the organization.

Is tech sales high-paying?

Tech sales representatives often earn high salaries compared to other sales roles, with base pay plus commissions and bonuses contributing significantly to total compensation. Successful reps with technical knowledge and strong communication skills can achieve six-figure incomes, especially in high-demand markets and with experience. However, earnings vary based on company, location, and individual performance.

Is tech sales a 9-5 job?

Tech sales representatives often work standard business hours, but the role can require flexibility to accommodate client meetings, deadlines, and time zone differences. Some positions may involve evening or weekend work, especially during product launches or sales campaigns.

What is the difference between Tech Sales Representative vs Technical Account Manager?

AspectTech Sales RepresentativeTechnical Account Manager
Primary RoleSell technology products and solutions to clientsManage client accounts and ensure product implementation success
Required SkillsSales skills, product knowledge, communicationTechnical expertise, customer relationship management, problem-solving
Work EnvironmentSales offices, client sites, trade showsClient sites, support centers, remote
Industry UsageTechnology, software, hardware salesTechnology, software, hardware support and consulting

While both roles involve working within the tech industry, a Tech Sales Representative focuses on selling products and generating new business, whereas a Technical Account Manager emphasizes maintaining client relationships and providing technical support post-sale. Understanding these differences helps candidates choose the role that best aligns with their skills and career goals.

What does a tech sales representative do?

A Tech Sales Representative is responsible for selling technology products or services, such as software, hardware, or IT solutions, to businesses or consumers. They identify potential clients, understand their technology needs, present product solutions, and negotiate sales agreements. The role requires strong communication skills, technical knowledge, and the ability to build relationships with customers. Tech Sales Representatives often work closely with engineers and product teams to ensure clients receive the best solutions for their requirements.

What are the key skills and qualifications needed to thrive as a tech sales representative?

To thrive as a Tech Sales Representative, you need a solid understanding of technology products, strong sales acumen, and typically a bachelor's degree in business, marketing, or a related field. Familiarity with CRM software like Salesforce, sales enablement tools, and sometimes relevant certifications such as Certified Sales Professional (CSP) are common requirements. Exceptional communication, active listening, and relationship-building skills help differentiate top performers in this role. These skills and qualifications are crucial for effectively conveying product value, building client trust, and consistently meeting or exceeding sales targets in a competitive tech industry.

Can I get into tech sales with no experience?

Tech sales representatives can enter the field with little or no prior experience, as many companies offer training programs and value strong communication skills. Relevant knowledge of technology products, a willingness to learn, and basic sales or customer service skills can help candidates start in entry-level roles. Certifications in sales or technology tools may also improve job prospects.
What are popular job titles related to Tech Sales Representative jobs in California? For Tech Sales Representative jobs in California, the most frequently searched job titles are:
What job categories do people searching Tech Sales Representative jobs in California look for? The top searched job categories for Tech Sales Representative jobs in California are:
Infographic showing various Tech Sales Representative job openings in California as of July 2026, with employment types broken down into 81% Full Time, 16% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $67,136 per year, or $32.3 per hour.

Construction Technology Sales Representative

Coastline Equipment

Long Beach, CA โ€ข On-site

$85K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago


Job description

Coastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California, Nevada and Idaho. Coastline provides world-class equipment solutions from John Deere, Wirtgen, Trimble, and Topcon. At their 13 locations, Coastline delivers best-in-class equipment, parts, service and technology solutions for customers. Our team of experts is driven to meet the needs of our customers both where they are today and where they are going tomorrow.
The team at Coastline is looking to hire a Construction Technology Sales Representative at their Long Beach, CA branch.
Position Overview:
Coastline Equipment is seeking a dynamic and driven Construction Technology Sales Representative to spearhead the sales, rentals, and training efforts for Trimble, Topcon, and John Deere SmartGrade Precision Construction GPS, Laser, and Optical technologies. This pivotal role will focus on accelerating revenue growth, expanding market presence, and building strong, lasting customer relationships. The Construction Technology Sales Representative will play a key role in ensuring the seamless implementation and support of cutting-edge construction technology, aligning with Coastline Equipment's commitment to excellence, innovation, and customer satisfaction.
Key Responsibilities:
  • Sales & Rentals Management: Drive the sales and rental activities for Trimble, Topcon, and John Deere SmartGrade Precision Construction GPS, Laser, and Optical technologies within your assigned territory.
  • Customer Relationship Development: Cultivate and sustain meaningful relationships with clients, offering customized solutions that meet their unique construction project requirements.
  • Product Expertise: Stay well-informed about product features, offerings, and the competitive landscape, enabling effective positioning of Coastline Equipment's precision solutions in the market.
  • CRM Management: Keep accurate records of sales data and customer interactions within the CRM system to monitor sales progress and strengthen relationships.
  • Market Analysis: Track competitors and market trends, collaborating with management to identify new business opportunities.
  • Event Coordination: Organize and execute customer events, equipment demonstrations, and field presentations to showcase product capabilities and engage potential clients.
  • Training & Support: Provide comprehensive training to customers on the use and maintenance of equipment, ensuring they maximize the value of their investments.
  • Operational Excellence: Ensure all assigned equipment and company vehicles are maintained in excellent working condition, ready for customer interactions and field demonstrations.

Required Qualifications:
  • Education: High school diploma or GED required; additional technical or sales training preferred.
  • Experience: Minimum of 2 years of experience in equipment sales, ideally within a territory-based role.
  • Technical Skills: Strong knowledge of the construction industry, particularly precision equipment. Proficiency with iOS platforms and Microsoft Office, including Excel and Word.
  • CRM Proficiency: Experience using CRM systems to manage customer relationships and track sales activities.
  • Language Skills: Bilingual proficiency in English and Spanish is preferred.
  • Analytical Skills: Ability to analyze sales data and market trends to inform strategic decision-making.
  • Flexibility: Willingness to work flexible hours, including evenings and weekends, to meet customer needs.
  • Soft Skills: Excellent communication, negotiation, and problem-solving skills. Proven ability to collaborate effectively and build long-term client relationships.
  • Behavioral Traits: Alignment with Coastline Equipment's core values of safety, innovation, reliability, and customer-centricity.

Preferred Qualifications:
  • Industry Knowledge: Experience in selling precision construction equipment such as GPS, Laser, and Optical systems, with familiarity in brands like Trimble, Leica, Topcon, and John Deere SmartGrade.
  • Certifications: ASE certification or similar industry-recognized certifications in equipment sales or technical training is a plus.
  • Product Familiarity: Knowledge of Trimble, Topcon, and John Deere SmartGrade product lines and diagnostic tools.
  • Financial Acumen: Understanding of financing programs and sales incentives that support equipment sales and rentals.
  • Event Management: Proven experience in organizing customer events and conducting equipment demonstrations.
  • Technical Proficiency: Familiarity with CAD software or other technical design tools is an added advantage.

Physical Requirements:
  • Driving: Must be able to drive and travel in a vehicle. For the purposes of driving, must be able to pass a pre-employment drug screening.
  • Physical Conditions: Must be able to lift 30 pounds.

What We Offer:
  • Salary: $85,000 - $125,000 per year (Base salary + Commission), based on experience and performance.
  • Health and Wellness Benefits: Comprehensive health, dental, and vision insurance.
  • Retirement Plans: 401(k) plans with company matching contributions.
  • Paid Time Off: PTO and paid holidays.

Application Process:
  • To apply, please submit your resume and application detailing your relevant experience and why you're interested in this position. We look forward to hearing from you! To learn more and keep up with Coastline Equipment, visit our website, https://www.coastlineequipment.com/.

Deadline: Applications will be reviewed on a rolling basis until the position is filled.
EEOC STATEMENT:
Coastline Equipment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Employer, including disabled and veterans.