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Tech Sales Development Representative Jobs in California

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Tech Sales Development Representative information

See California salary details

$28.1K

$54.3K

$87.8K

How much do tech sales development representative jobs pay per year?

As of Aug 16, 2026, the average yearly pay for tech sales development representative in California is $54,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $60,200.00 per year, depending on experience, location, and employer.

What is the difference between Tech Sales Development Representative vs Tech Account Executive?

AspectTech Sales Development RepresentativeTech Account Executive
Primary RoleGenerate leads, qualify prospects, set appointmentsClose deals, manage client accounts, upsell
Required SkillsProspecting, communication, lead qualificationNegotiation, relationship management, closing skills
Work EnvironmentInside sales, cold outreach, lead generationClient meetings, sales presentations, negotiations
Typical MetricsNumber of qualified leads, appointments setSales closed, revenue generated, client retention

The Tech Sales Development Representative focuses on prospecting and qualifying leads to generate sales opportunities, while the Tech Account Executive handles closing deals and managing client relationships. Both roles require strong communication skills, but the SDR is more outbound and lead-focused, whereas the Account Executive is more client-facing and revenue-driven.

How much does a tech sales development representative get paid?

A tech sales development representative typically earns a base salary ranging from $45,000 to $70,000 annually, with additional commissions and bonuses based on sales performance. Total compensation can vary depending on experience, location, and company size, often reaching over $80,000 with incentives. Entry-level roles may start lower, while experienced reps with strong sales skills can earn higher earnings.

Is a Tech Sales Development Representative an entry-level position?

Yes, a Tech Sales Development Representative is typically an entry-level role that involves prospecting, qualifying leads, and setting appointments for sales teams. It often requires strong communication skills and familiarity with CRM tools but usually does not require extensive prior experience.

What is a tech sales development representative?

A Tech Sales Development Representative (SDR) is a professional responsible for identifying and qualifying potential customers for technology products or services. Their main role is to reach out to leads, initiate conversations, and schedule meetings or demos for the sales team. SDRs typically use phone calls, emails, and social media to connect with prospects, focusing on generating interest and building a pipeline of sales opportunities. They play a crucial role in the early stages of the sales process, helping companies grow their customer base and achieve revenue targets.

How does a tech sales development representative typically collaborate with account executives and the marketing team?

As a Tech Sales Development Representative (SDR), you will frequently work alongside account executives to qualify leads and ensure a smooth transition of prospects through the sales pipeline. Collaboration with the marketing team is also key, as you'll provide feedback on lead quality, campaign effectiveness, and customer pain points. Regular meetings and shared tools (like CRM systems) help facilitate communication, align goals, and optimize outreach strategies. This team-oriented environment fosters learning and helps SDRs gain exposure to broader sales and marketing processes, which can be beneficial for career growth within the organization.

What are the key skills and qualifications needed to thrive as a tech sales development representative?

To thrive as a Tech Sales Development Representative, you need strong communication skills, a foundational understanding of sales principles, and familiarity with the technology industry, often supported by a bachelor's degree or relevant experience. Proficiency with CRM tools like Salesforce, sales automation platforms, and lead generation systems is typically required. Outstanding soft skills include resilience, active listening, and a results-driven mindset to effectively engage prospects and handle rejection. These skills are crucial for building pipelines, nurturing leads, and driving revenue growth in a fast-paced tech sales environment.

What cities in California are hiring for Tech Sales Development Representative jobs?

Cities in California with the most Tech Sales Development Representative job openings:

Tech Sales Development Representative jobs near you
Infographic showing various Tech Sales Development Representative job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $54,297 per year, or $26.1 per hour.

Sales Development Representative

Flexzo

San Jose, CA

Full-time

Medical

Re-posted 6 days ago

Job description

Sales Development Representative (SDR)

Location - San Jose (Onsite, no remote option)

Salary - $50,000 + bonus/commission

OTE - $80,000

If you’re competitive, resilient, and hungry to build a career in tech sales, this role could be for you.

Flexzo Health is an AI-driven healthcare workforce platform expanding internationally. We’re building a commercial team in San Jose to generate pipeline with healthcare organizations across the United States.

Your job? Start conversations. Book meetings. Build pipeline.

What You'll Do

  • Make high-volume outbound calls to US healthcare organizations

  • Connect with decision-makers and introduce Flexzo Health

  • Book qualified meetings for the senior sales team

  • Run outreach across phone, email, and LinkedIn

  • Handle objections and stay persistent

  • Hit weekly activity and meeting targets

This is a fast-paced outbound role where effort and attitude matter.

Who We Want

You’ll thrive if you are:

  • Competitive

  • Resilient

  • Comfortable making lots of calls

  • Motivated by targets and commission

  • Curious about tech, AI, and startups

Great backgrounds include:

  • Tech sales

  • Recruitment

  • SDR / BDR roles

  • Competitive sports or high-performance environments

Healthcare experience/knowledge would be a bonus.

What You’ll Get

  • Competitive base salary + bonus

  • Direct exposure to leadership

  • Real responsibility in a fast-growing AI company

Apply