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Tech Public Relations Jobs in Virginia (NOW HIRING)

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Tech Public Relations information

What is Tech Public Relations?

Tech Public Relations (Tech PR) refers to the practice of managing and improving the public image and communications of technology companies, products, or services. Professionals in this field build relationships with the media, create press releases, organize events, and handle crisis communications to ensure positive coverage and brand reputation. Tech PR specialists need to understand both the technology industry and effective communication strategies to translate complex technical information into engaging stories for the public and stakeholders.

What is the difference between Tech Public Relations vs Tech Communications Specialist?

AspectTech Public RelationsTech Communications Specialist
CredentialsDegree in PR, Communications, or related field; media relations experienceDegree in Communications, Journalism, or related; writing and media skills
Work EnvironmentPR agencies, in-house corporate teams, media outletsCorporate communications departments, media firms, tech companies
Employer & Industry UsageUsed across tech firms, startups, and agencies for brand imageCommon in tech companies for internal/external messaging

Tech Public Relations and Tech Communications Specialist roles often overlap but differ mainly in focus. PR emphasizes media relations and brand reputation, while Communications Specialists focus on internal and external messaging strategies. Both roles require strong communication skills and industry knowledge, but their primary objectives and daily tasks vary based on organizational needs.

What are common challenges faced by professionals in Tech Public Relations, and how can they be managed?

Professionals in Tech Public Relations often encounter challenges such as rapidly evolving technologies, tight deadlines for press releases, and translating complex technical information into clear, engaging messages for diverse audiences. Managing these challenges involves staying updated on industry trends, cultivating strong relationships with both technical teams and media contacts, and developing adaptable communication strategies. Proactively collaborating with subject matter experts and leveraging digital tools can also help streamline workflows and ensure consistent messaging.

What are the key skills and qualifications needed to thrive as a Tech Public Relations specialist?

To thrive as a Tech Public Relations specialist, you need a strong background in communications, media relations, and an understanding of technology trends, often supported by a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal, writing, and crisis management skills help you build relationships and effectively convey complex tech concepts to diverse audiences. These skills are crucial for shaping a company’s public image, managing reputation, and ensuring clear, accurate messaging in a rapidly evolving tech landscape.
What are popular job titles related to Tech Public Relations jobs in Virginia? For Tech Public Relations jobs in Virginia, the most frequently searched job titles are:
Infographic showing various Tech Public Relations job openings in Virginia as of August 2026, with employment types broken down into 100% Temporary. Highlights an 100% Remote job distribution.

Senior Residential Public Relations & Communications Manager

CoStar Group

Arlington, VA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago


Job description

Senior Residential Public Relations & Communications Manager


Job Description


Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.


Role Overview

We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group's residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media.

The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications.


Responsibilities

  • Develop and lead an integrated residential public relations strategy forHomes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
  • Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
  • Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
  • Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
  • Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
  • Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
  • Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
  • Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
  • Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
  • Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
  • Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
  • Produce approximately 3-5 data-driven press releases per month across residential topics.

Qualifications

  • Bachelor's degree from an accredited, in person, not-for-profit University or College; Master's degree preferred
  • Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.
  • At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
  • Deep understanding of the modern media landscape and strong news judgment.
  • Established relationships with reporters covering housing, real estate, business, finance, and economics.
  • Proven success in creative pitching and securing earned media coverage.
  • Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
  • Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
  • Excellent writing, editing, and verbal communication skills.
  • Strong analytical mindset with the ability to translate data into compelling narratives.
  • Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.

What's in it for you?

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement,


Our benefits package includes (but is not limited to):

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group's Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

The final salary or hourly rate offered for this role with fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.

Base Compensation: $107,000.00 - $181,000.00 Hourly


CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing