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Tag Management Analyst Jobs (NOW HIRING)

Flagstar Bank

Digital Analytics Manager

Tag Management, Instrumentation, and Data Collection * Implement, maintain, and QA tags within the ... Serve as an analytics technical resource for assigned development and engineering partners ...

Flagstar Bank

Digital Analytics Manager

Tag Management, Instrumentation, and Data Collection * Implement, maintain, and QA tags within the ... Serve as an analytics technical resource for assigned development and engineering partners ...

Army National Guard Units

MANAGEMENT ANALYST

Latham, NY · On-site +1

$63K - $82K/yr

This National Guard position is for a MANAGEMENT ANALYST, Position Description Number T5114000 and ... the TAG. Expand Hide additional information Candidates should be committed to improving the ...

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How much do tag management analyst jobs pay per year?

As of Sep 11, 2026, the average yearly pay for tag management analyst in the United States is $84,961.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $102,000.00 per year, depending on experience, location, and employer.

What is a tag management analyst?

Tag Management Analysts are professionals responsible for implementing, maintaining, and optimizing digital tags on websites and applications. These tags are pieces of code used to collect data for analytics, marketing, and other digital tools. The analyst ensures tags are firing correctly, troubleshoots issues, and collaborates with marketing and IT teams to enable accurate data collection. Their work supports better decision-making by ensuring reliable data is available for analysis and reporting.

How does a tag management analyst typically collaborate with marketing and development teams?

A Tag Management Analyst works closely with both marketing and development teams to ensure accurate implementation and management of tracking tags across digital properties. They often translate marketing data requirements into technical specifications and coordinate with developers to implement tags through a tag management system. Effective collaboration is key, as the analyst must balance campaign goals with site performance and data privacy considerations. Regular meetings and clear communication help ensure that analytics objectives are met without disrupting site functionality.

What key skills and qualifications are needed to thrive as a tag management analyst, and why are they important?

To thrive as a Tag Management Analyst, you need a solid understanding of web analytics, JavaScript, and digital marketing concepts, often supported by a degree in marketing, computer science, or a related field. Familiarity with tag management systems such as Google Tag Manager, Adobe Launch, and web debugging tools is typically required, along with relevant certifications like Google Analytics Individual Qualification. Strong problem-solving, attention to detail, and effective communication skills help analysts collaborate with cross-functional teams and ensure data accuracy. These skills and qualities are crucial for optimizing data collection frameworks, enabling actionable insights, and supporting effective digital marketing strategies.

What cities are hiring for Tag Management Analyst jobs?

Cities with the most Tag Management Analyst job openings:

What states have the most Tag Management Analyst jobs?

States with the most job openings for Tag Management Analyst jobs include:

What are popular job titles related to Tag Management Analyst jobs?

For Tag Management Analyst jobs, the most frequently searched job titles are:

Infographic showing various Tag Management Analyst job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, and 14% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $84,961 per year, or $40.8 per hour.

Tag Management Systems Engineer

Dallas, TX • On-site

K Anand Corporation
1 - 10 employees
Learn more about K Anand Corporationexternal

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Job description

Job Details:

Tag Management Systems Engineer

Dallas, TX (4 days / week from office)

CTH/FTE

You will manage the digital analytics infrastructure and contribute to the development and deployment of web and mobile tags that are instrumental in capturing web and mobile users' data and used to inform critical business decisions and elevating our clients' experiences. You’ll collaborate with product, web and mobile development, and data engineering & analytics teams to configure tracking events, rules, and tag data layers using Tealium iQ and Adobe Analytics, validate and troubleshoot digital analytics data across environments, maintain documentation, and ensure compliance with published policies and standards.

Required Qualifications:

  • 5+ years implementing and managing a tag management solution such as Tealium iQ, Adobe Launch, Google Tag Manager, etc.
  • 3+ years implementing and managing server-side tagging solutions
  • 5+ years building and managing a tagging data layer
  • 5+ Hands-on management and administration of complex Adobe Analytics implementations
  • 5+ years debugging web & mobile tag data collection and configuration
  • 2+ years JavaScript programming to read tagging data layers, writing data transformation logic, and debugging code using browser developer tools or server runtimes like Node.js
  • Strong written and verbal communication skills, ability to clearly convey complex ideas and integrate feedback
  • Ability to define and solve complex problems with ambiguous or incomplete data in distributed systems
  • Commitment to quality—driving high standards including writing and executing tests at all levels
  • Demonstrated mindset of continuous improvement and learning

Preferred Qualifications:             

  • Experience implementing consent management solutions to ensure compliance with GDPR & CCPA
  • Experience implementing A/B testing solutions
  • Knowledge and experience building reports and dashboards using Power BI and/or Tableau

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