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Director of Sales

The Sugar House Hotel, A Tribute Portfolio Hotel by Marriott

Winooski, Vermont

Opening Soon | Be Part of Hospitality History in Vermont

The Sugar House Hotel, a Tribute Portfolio Hotel by Marriott and managed by Fathom Companies, is seeking an experienced, driven, and entrepreneurial Director of Sales to lead the commercial strategy for one of Vermont's most anticipated hotel openings.

As the first Tribute Portfolio Hotel in the State of Vermont, The Sugar House will offer a distinctive blend of local character, elevated hospitality, and authentic guest experiences in the heart of Winooski. This is a rare opportunity to join the leadership team during the pre-opening phase and play a pivotal role in establishing the hotel's market presence, driving revenue, and building lasting relationships throughout Vermont and the Northeast.

About Fathom Companies

Fathom Companies is a Portland, Maine-based lifestyle hotel management company specializing in distinctive independent and branded hospitality experiences throughout New England. Fathom is committed to creating authentic destinations that connect guests with the communities they visit while delivering exceptional service, memorable experiences, and strong financial performance.

At Fathom, we believe hospitality should reflect a genuine sense of place, and we seek team members who share our passion for creating meaningful guest experiences and building successful hotel cultures.

Position Overview

The Director of Sales serves as the hotel's primary revenue generator and market ambassador, responsible for developing and executing strategic sales initiatives that maximize occupancy, ADR, and overall hotel revenue.

As a key member of the opening leadership team, this highly visible role will oversee all sales efforts, including corporate, group, association, government, SMERF, and leisure market segments. The successful candidate will help shape the hotel's commercial strategy from the ground up and establish The Sugar House as a preferred destination within the Marriott network and the greater Vermont market.

This role reports directly to hotel leadership and ownership and will be instrumental in driving the success of the hotel's opening and long-term positioning.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies to achieve revenue goals and market share objectives.
• Lead all pre-opening sales activities, including prospecting, account development, market positioning, and brand awareness initiatives.
• Establish and maintain strong relationships with corporate accounts, meeting planners, travel managers, local businesses, universities, healthcare organizations, and tourism partners.
• Identify and secure group business opportunities across all market segments.
• Represent the hotel at industry events, trade shows, networking functions, and community organizations.
• Leverage Marriott's sales resources, distribution channels, and brand programs to maximize exposure and revenue opportunities.
• Conduct regular sales calls, site visits, presentations, and client entertainment activities.
• Develop annual sales plans, budgets, forecasts, and revenue strategies.
• Collaborate closely with Revenue Management, Marketing, and Operations teams to ensure alignment with business objectives.
• Monitor market trends, competitive activity, and customer needs to identify new revenue opportunities.
• Maintain accurate reporting, account management, and pipeline activity within Marriott and company systems.

Qualifications

• Minimum of three years of progressive hotel sales experience, with leadership experience preferred.
• Marriott brand experience strongly preferred.
• Previous pre-opening experience is highly desirable.
• Demonstrated success in achieving and exceeding hotel revenue goals.
• Strong knowledge of corporate, group, association, government, and leisure sales segments.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Self-motivated, entrepreneurial mindset with the ability to thrive in a fast-paced opening environment.
• Proficiency with Marriott sales platforms, CRM systems, and Microsoft Office Suite.
• Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.

What We Offer

• Competitive salary and performance-based bonus opportunity.
• Comprehensive benefits package.
• Marriott travel benefits.
• Professional development and advancement opportunities.
• The opportunity to join an exciting lifestyle hospitality company with a growing portfolio.
• The chance to help launch Vermont's first Tribute Portfolio Hotel and leave a lasting impact on one of the region's most exciting new hospitality destinations.

Join Our Opening Team

If you are a passionate hotel sales professional who thrives on building relationships, creating new business opportunities, and driving market growth, we invite you to become part of The Sugar House Hotel's opening leadership team.

Help us introduce Vermont's first Tribute Portfolio Hotel and create a destination that celebrates the spirit, culture, and character of Winooski while delivering exceptional results for guests, associates, and ownership.

Apply today and help shape the future of hospitality in Vermont.