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Student Social Media Manager Jobs (NOW HIRING)

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

Key Responsibilities Strategy & Management • Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing ...

ECPI University

Social Media Manager

Virginia Beach, VA · On-site

$60K - $75K/yr

Social Media Manager Location: Virginia Beach, VA (In-Person) About the Role ECPI University is ... Experience building influencer, ambassador, student, alumni, or community partnerships * Comfort ...

Illinois College

Social Media Manager

Jacksonville, IL · On-site

$40K - $43K/yr

This position creates content that connects with prospective students, parents, alumni, and other ... Social Media Manager Department: Office of Marketing and Communication Reports to: Assistant ...

10% Media

Social Media Manager

Manhattan, NY · On-site

About the Role 10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram ...

Kosmos

Social Media Manager

Newport, RI · On-site

$70K - $100K/yr

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

10% Media

Social Media Manager

New York, NY · On-site +1

$62K - $85K/yr

About the Role 10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram ...

Kosmos

Social Media Manager

Providence, RI · On-site

$70K - $100K/yr

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

Kosmos

Social Media Manager

Newport, RI · On-site

$70K - $100K/wk

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

Kosmos

Social Media Manager

East Greenwich, RI · On-site

$70K - $100K/yr

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

Blaze Media

Social Media Manager

Irving, TX · On-site

Support marketing and subscription growth initiatives with social media campaigns, launches, and promotional pushes. * Manage sensitive communications quickly and effectively to protect talent and ...

JONESWORKS

Social Media Manager

Manhattan, NY · On-site

The Social Media Manager will be responsible for building and executing social strategy, with a heavy focus on community management, creating compelling content in tandem with the digital team, and ...

NoGigiddy

Social Media Manager

Bakersfield, CA · On-site

NoGigiddy is seeking a skilled and proactive Social Media Manager to lead our social media strategy and elevate our brand presence across all platforms. As a key member of our marketing team, you ...

Kosmos

Social Media Manager

Fall River, MA · On-site

$70K - $100K/yr

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

Kosmos

Social Media Manager

Hartford, CT · On-site

$70K - $100K/yr

As a Social Media Manager, you will play a crucial role in developing and implementing our social media strategies to enhance brand awareness, drive engagement, and increase conversions. You will be ...

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Student Social Media Manager information

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$24.5K

$64.8K

$109.5K

How much do student social media manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for student social media manager in the United States is $64,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does a student social media manager do?

A Student Social Media Manager is responsible for creating, curating, and managing content on social media platforms for a school, university, or student organization. Their duties include developing social media strategies, scheduling posts, engaging with followers, and monitoring analytics to track performance. They often collaborate with other students or staff to promote events, share important information, and build an online community. This role helps enhance the institution's or organization's digital presence while providing real-world marketing experience for the student.

What are the key skills and qualifications needed to thrive as a student social media manager, and why are they important?

To thrive as a Student Social Media Manager, you need a solid understanding of social media platforms, content creation, and basic marketing principles, often supported by coursework or experience in communications or marketing. Familiarity with social media management tools like Hootsuite, Canva, and analytics platforms is typically required. Strong organization, creativity, and the ability to engage authentically with an audience are standout soft skills for this role. These skills ensure effective brand promotion, audience growth, and meaningful online engagement for the organization.

What are some common challenges faced by student social media managers, and how can they be addressed?

Student Social Media Managers often balance their academic workload with the demands of maintaining active and engaging social media platforms. One common challenge is managing time effectively to ensure consistent content creation and timely responses to messages or comments. Additionally, keeping content relevant and appropriate for the institution's audience requires creativity and awareness of campus culture. Collaborating with other student organizations and university departments is key to sourcing content and expanding reach. Clear communication and use of scheduling tools can help manage these challenges successfully.

How to become a student social media manager?

To become a student social media manager, develop skills in content creation, social media platforms, and analytics. Gain experience through managing personal or school accounts, and consider taking courses in marketing or digital media. Familiarity with tools like Canva, Hootsuite, or Buffer can also be beneficial.

Is there a demand for student social media managers?

There is a growing demand for student social media managers as businesses and organizations seek to enhance their online presence through platforms like Instagram, TikTok, and Twitter. These roles often require skills in content creation, analytics, and familiarity with social media tools, making them valuable for students interested in digital marketing and communication. Opportunities are available across various industries, especially in marketing, entertainment, and education sectors.

What kind of degree do you need to be a student social media manager?

There is no specific degree required to become a student social media manager, but relevant fields such as marketing, communications, journalism, or digital media can be beneficial. Strong skills in content creation, social media platforms, and analytics are also important for the role.

What cities are hiring for Student Social Media Manager jobs?

Cities with the most Student Social Media Manager job openings:

What are the most commonly searched types of Student Social Media jobs?

The most popular types of Student Social Media jobs are:

What states have the most Student Social Media Manager jobs?

States with the most job openings for Student Social Media Manager jobs include:

What are popular job titles related to Student Social Media Manager jobs?

For Student Social Media Manager jobs, the most frequently searched job titles are:

Infographic showing various Student Social Media Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $64,845 per year, or $31.2 per hour.

Social Media Manager

Washington, DC • On-site

Sightline Media Group
Motion Picture and Video Production • 201 - 500 employees
Learn more about Sightline Media Groupexternal

$80K - $100K/yr

Full-time

Re-posted 5 days ago

Key responsibilities

  • Develop, implement, and maintain a comprehensive social media strategy aligned with editorial and business objectives.

  • Manage and grow social media accounts across major platforms, including content sourcing, production, and distribution.

  • Track, analyze, and optimize social media performance metrics to improve engagement and inform strategic planning.

Job description

Position Summary
Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms.
The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands.
Key Responsibilities
Strategy & Management
• Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing's distinct editorial and business objectives.
• Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.
• Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.
• Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.
Content Production & Distribution
• Source, produce, edit, and distribute compelling, platform-specific content-including text, images, short-form video, audiograms, and infographics-that translates complex topics (defense, technology, business) into accessible and engaging formats.
• Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.
• Partner with Sightline's sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.
Analytics & Community
• Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.
• Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.
• Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.
• Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach.
Required Qualifications & Skills
Education & Experience
• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• 3-5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment.
• Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms.
Technical & Creative Proficiency
• Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics).
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred.
Organizational & Sector Knowledge
• Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats.
• Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously.
In compliance with Washington, D.C. pay transparency law, the salary range for this role is $80,000-$100,000 annually. This range reflects the minimum and maximum base compensation the company reasonably expects to pay at the time of posting and may vary based on experience, skills, and qualifications.

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