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Strategic Marketing Associate Jobs in Utah (NOW HIRING)

The Marketing Associate will be a key player in supporting the firm's strategic go-to-market industries. This person will work closely with other marketing team members and key industry, service and ...

Come help lead channel strategy for Owala-the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across specific ...

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Come help lead channel strategy for Owala--the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across ...

New

Come help lead channel strategy for Owala-the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across specific ...

New

About the Role iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a ...

About the Role iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a ...

... strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of ... Tactful, professional demeanor with the ability to interact effectively with managers, associates ...

... strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of ... Tactful, professional demeanor with the ability to interact effectively with managers, associates ...

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Strategic Marketing Associate information

What does a strategic marketing associate do?

A Strategic Marketing Associate supports the development and execution of marketing strategies to help organizations achieve their business objectives. They conduct market research, analyze competitors, assist in campaign planning, and track marketing performance metrics. Their role often involves collaborating with other departments to ensure cohesive messaging and effective market positioning. Strategic Marketing Associates play a key part in identifying opportunities for growth and optimizing marketing initiatives for maximum impact.

What are the key skills and qualifications needed to thrive as a strategic marketing associate?

To thrive as a Strategic Marketing Associate, you need a solid understanding of marketing principles, data analysis, and business strategy, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, and analytics software like Google Analytics or HubSpot is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and devise impactful campaigns. These skills are crucial for translating insights into actionable strategies that drive brand growth and measurable results.

How does a strategic marketing associate typically collaborate with other departments to execute campaigns?

As a Strategic Marketing Associate, you'll regularly partner with cross-functional teams such as sales, product development, and analytics to ensure campaigns align with broader business goals. This often involves participating in strategy meetings, sharing market insights, and coordinating timelines to ensure smooth execution. Clear communication and adaptability are key, as you'll need to balance multiple stakeholders' priorities while delivering cohesive marketing initiatives. Building strong relationships across departments is essential for driving successful campaign outcomes and gaining exposure to various facets of the organization.

What is the difference between Strategic Marketing Associate vs Marketing Coordinator?

AspectStrategic Marketing AssociateMarketing Coordinator
Required CredentialsBachelor's in Marketing, Business, or related field; some roles prefer certificationsBachelor's degree in Marketing, Communications, or related field
Work EnvironmentCollaborative teams, office setting, strategic planning sessionsOffice-based, event planning, campaign execution
Employer & Industry UsageMarketing agencies, corporate marketing departments, consulting firms
Common Search & ComparisonOften compared for entry to mid-level marketing roles focusing on strategy

The Strategic Marketing Associate typically focuses on developing and implementing marketing strategies, requiring analytical skills and strategic thinking. In contrast, a Marketing Coordinator handles campaign execution and coordination tasks. Both roles often require similar educational backgrounds, but their focus areas differ, with the associate more involved in planning and analysis.

What are the most commonly searched types of Strategic Marketing jobs in Utah?

The most popular types of Strategic Marketing jobs in Utah are:

Marketing Associate

Armaninollp

Salt Lake City, UT • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago


Job description

At Armanino, you determine your career path. This means it's possible to pursue challenges you are passionate about, in industries you care about.

Armanino is proud to beAmong the top 20 Largest Firms in the Nationand one of theBest Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don't check-out of life when you check-in at work. That's why we've created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas.

The Marketing Associate will be a key player in supporting the firm's strategic go-to-market industries. This person will work closely with other marketing team members and key industry, service and geography leaders within the firm. Working alongside an Industry Marketing Leader, this person will develop, coordinate and execute strategic marketing campaigns (inbound (email and webinars), events, website, social, PPC, display, etc.) from initial request through final deliverable. The ideal candidate will have experience working within professional services firms and will understand business-to-business (B2B) marketing.

*This is a hybrid role and you must be near an office location

Job Responsibilities

  • Collaborate effectively with service line and geo marketers to go to market consistently and holistically for your assigned industry

  • Effectively complete content briefs to inform writing resources for creation of web content (articles, case studies, white papers, checklists, landing pages and other digital assets), creative, inbound (email and webinars), events and tradeshows, social and other marketing activities

  • Capable of providing occasional domestic on-site support for client events, trade shows, and other business initiatives.

  • Project manage resources through Marketing resource management system to ensure all assigned marketing project deliverables meet initial goals and deadlines

  • Manage post-event attendee list cleanup and follow-up process with CRM and sales teams for MQL generation and opportunity tracking

  • Evaluate and analyze target lists, ensuring all prospects align with ideal client profile for your assigned industry

  • Build effective and trusted relationships with subject matter experts (SMEs) and other firm leadership

  • Work with sales support team to review materials (sales email copy, presentations, service line sheets and client/target lists) as required

  • Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts

Requirements

  • Minimum 2 years of experience in professional services marketing or B2B marketing

  • Experience using various business technologies including CRM products (Salesforce, Dynamics 365, HubSpot, etc.), reporting tools (PowerBI) and project management systems (Workfront)

  • Ability to travel domestically to provide event support and attend team meetings, as needed.

Preferred Qualifications

  • A Bachelor's degree in marketing, communications or a related field

  • Experience in firm's strategic go-to-market industries: Technology, Manufacturing & Distribution, Nonprofit, Real Estate, Professional Services, Family Office and Private Equity

"Armanino" is the brand name under which Armanino LLP and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP is a licensed independent CPA firm that provides attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms.

Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge.

Armanino does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search; otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition's knowledge will result in termination of contract.

Certain states require us to disclose the pay range and benefits summary for job openings. For New York residents and Southern California residents, the compensation range for this position: $65,000 - $93,500. For Northern California residents, the compensation range for this position: $68,000 - $97,800. Compensation may vary based on skills, role, and location. Eligible employees at certain levels can participate in a discretionary long-term financial incentive plan, subject to plan participation rules.

Armanino has a robust offering of benefits, including:

  • Medical, dental, vision

  • Generous PTO plan and paid sick time

  • Flexible work arrangements

  • 401K with Profit Sharing

  • Wellness program

  • Generous parental leave

  • 11 paid holidays

For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

To view our Consumer Notice at Collection for job applicants, please visit: https://www.armanino.com/terms/ccpa-employee-notice/

We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network.