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Strategic Marketing Associate information

What does a strategic marketing associate do?

A Strategic Marketing Associate supports the development and execution of marketing strategies to help organizations achieve their business objectives. They conduct market research, analyze competitors, assist in campaign planning, and track marketing performance metrics. Their role often involves collaborating with other departments to ensure cohesive messaging and effective market positioning. Strategic Marketing Associates play a key part in identifying opportunities for growth and optimizing marketing initiatives for maximum impact.

What are the key skills and qualifications needed to thrive as a strategic marketing associate?

To thrive as a Strategic Marketing Associate, you need a solid understanding of marketing principles, data analysis, and business strategy, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, and analytics software like Google Analytics or HubSpot is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and devise impactful campaigns. These skills are crucial for translating insights into actionable strategies that drive brand growth and measurable results.

How does a strategic marketing associate typically collaborate with other departments to execute campaigns?

As a Strategic Marketing Associate, you'll regularly partner with cross-functional teams such as sales, product development, and analytics to ensure campaigns align with broader business goals. This often involves participating in strategy meetings, sharing market insights, and coordinating timelines to ensure smooth execution. Clear communication and adaptability are key, as you'll need to balance multiple stakeholders' priorities while delivering cohesive marketing initiatives. Building strong relationships across departments is essential for driving successful campaign outcomes and gaining exposure to various facets of the organization.

What is the difference between Strategic Marketing Associate vs Marketing Coordinator?

AspectStrategic Marketing AssociateMarketing Coordinator
Required CredentialsBachelor's in Marketing, Business, or related field; some roles prefer certificationsBachelor's degree in Marketing, Communications, or related field
Work EnvironmentCollaborative teams, office setting, strategic planning sessionsOffice-based, event planning, campaign execution
Employer & Industry UsageMarketing agencies, corporate marketing departments, consulting firms
Common Search & ComparisonOften compared for entry to mid-level marketing roles focusing on strategy

The Strategic Marketing Associate typically focuses on developing and implementing marketing strategies, requiring analytical skills and strategic thinking. In contrast, a Marketing Coordinator handles campaign execution and coordination tasks. Both roles often require similar educational backgrounds, but their focus areas differ, with the associate more involved in planning and analysis.

What cities in Delaware are hiring for Strategic Marketing Associate jobs?

Cities in Delaware with the most Strategic Marketing Associate job openings:

Strategic Marketing Associate jobs near you

Senior Marketing Associate

Wilmington, DE • On-site

JPMorgan Chase & Co.
Finance and Insurance • 10K+ employees
Learn more about JPMorgan Chase & Co.external

Other

Re-posted 11 days ago

JPMorgan Chase & Co. rating

7.9

Company rating: 7.9 out of 10

Based on 500 frontline employees who took The Breakroom Quiz

Job description

Be part of a fast-moving marketing team where operational excellence directly improves the customer experience. You will help turn strategy into high-quality campaigns that reach customers at the right time and in the right way.

Job Summary

As a Senior Marketing Associate in Co-Branded Cards, you execute end-to-end lifecycle and portfolio campaigns that drive engagement, retention, and loyalty. You keep campaigns on track by managing intake, requirements, timelines, creative coordination, quality checks, and launch readiness across channels. You help ensure every campaign is accurate, consistent, and delivered in line with required reviews and approvals, while using performance insights to recommend practical optimizations.

Responsibilities
  • Execute end-to-end lifecycle and portfolio campaigns across email, push, in-app, direct mail, and partner-owned channels to drive engagement, retention, and loyalty
  • Manage day-to-day campaign operations, including intake, requirements, timelines, creative trafficking, build coordination, QA and UAT support, launch readiness, and post-launch monitoring
  • Coordinate integrated messaging across company-owned and partner channels to support consistent value propositions, sequencing, and frequency across touchpoints
  • Partner with analytics and channel teams to translate strategy into executable audiences, eligibility criteria, suppressions, and contact rules
  • Validate targeting outputs and campaign setup prior to launch, proactively identifying risks and resolving issues quickly
  • Own required reviews and approvals for assigned initiatives, ensuring disclosures, substantiation, opt-out rules, and documentation are completed for audit readiness
  • Support offer and communication development by drafting briefs and reviewing creative and copy for accuracy, consistency, and channel requirements
  • Maintain campaign performance reporting, including delivery and engagement trends, response or conversion indicators, and retention signals
  • Summarize learnings and recommend optimizations to targeting, creative, channel mix, and cadence
  • Coordinate test-and-learn execution, including hypotheses, test and control design support, success metrics, and measurement tagging
  • Partner with analytics to interpret results, document insights, and help scale winning approaches
Required Qualifications
  • Five or more years of experience in marketing operations, campaign execution, project management, or a similar role
  • Proven ability to manage multiple campaigns or initiatives simultaneously with strong organization and attention to detail
  • Experience supporting multi-channel customer communications, including digital and direct channels
  • Strong project discipline across requirements, timelines, dependencies, and launch readiness
  • Strong written and verbal communication skills, including the ability to coordinate across multiple partners
  • Ability to review creative and copy for accuracy, consistency, and basic channel formatting requirements
  • Experience partnering with analytics teams to implement audiences and validate targeting outputs
  • Comfort working within review and approval processes, including legal and compliance coordination
  • Customer-focused mindset with a commitment to improving customer experience and reducing friction
  • Ability to work effectively in a fast-paced environment and proactively resolve issues
  • Ability to travel up to 10 percent of the time
Preferred Qualifications
  • Experience coordinating QA and UAT for campaign builds and customer journeys
  • Familiarity with test-and-learn practices, including success metrics and measurement tagging
  • Experience producing performance readouts and translating results into actionable recommendations
  • Experience coordinating messaging across company-owned and partner-managed channels
  • Strong presentation skills and comfort sharing status, risks, and performance updates with stakeholders
  • Experience supporting lifecycle marketing programs such as onboarding, engagement, retention, or win-back
  • Experience improving operational processes, templates, or workflows to increase speed and quality
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