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Sports Performance Director Jobs in Alabama (NOW HIRING)

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Project Lift Director

Birmingham, AL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... and sports & entertainment related building projects. The Role We Want You For We are seeking a ... Track, analyze, and trend safety data to proactively manage safety performance. * Conduct incident ...

Membership Director - East

Montgomery, AL · On-site

$43K - $47K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Conduct annual performance reviews on all employees within your department. * Maintain financial ... Responsible for the program finances, including Swim Team, Goodtimes, Preschool, Youth Sports, and ...

Showing results 21-40

Sports Performance Director information

See Alabama salary details

$18.6K

$45.9K

$76.6K

How much do sports performance director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for sports performance director in Alabama is $45,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,300.00 and $49,900.00 per year, depending on experience, location, and employer.

What is the difference between Sports Performance Director vs Strength and Conditioning Coach?

AspectSports Performance DirectorStrength and Conditioning Coach
CredentialsTypically requires a bachelor's or master's in exercise science, sports science, or related fields; certifications like CSCS or SCCC are commonUsually holds CSCS, NSCA, or similar certifications; may have a degree in exercise science or related areas
Work EnvironmentOversees multiple teams or sports programs, develops overall performance strategies, and manages staffWorks directly with athletes to improve strength, conditioning, and performance through training sessions
Employer & Industry UsageUsed in professional, collegiate, and high school sports organizations for broad performance managementCommonly employed by sports teams, gyms, and training facilities focusing on athlete conditioning

The Sports Performance Director focuses on strategic oversight and program development across teams or organizations, while the Strength and Conditioning Coach works directly with athletes to enhance their physical performance through targeted training. Both roles require similar certifications but differ in scope and responsibilities.

What does a sports performance director do?

A Sports Performance Director oversees athletic training programs designed to enhance athletes’ physical performance, reduce injury risk, and support overall health. They develop and implement strength and conditioning programs, coordinate with coaches and medical staff, and supervise performance staff such as trainers and nutritionists. Their role often includes monitoring athlete progress, utilizing sports science data, and ensuring best practices in training and recovery. Sports Performance Directors typically work for professional teams, colleges, or specialized training facilities.

How does a sports performance director collaborate with coaches and medical staff to optimize athlete performance?

A Sports Performance Director works closely with coaches, athletic trainers, and medical professionals to create holistic training and recovery plans tailored to each athlete. This role involves regular meetings to review performance data, discuss injury prevention strategies, and adjust training loads. Clear communication and a team-oriented mindset are crucial, as the director must balance input from various specialists to ensure athletes reach peak performance while minimizing injury risks. Collaboration also extends to educating athletes and staff about best practices in nutrition, recovery, and conditioning.

What are the key skills and qualifications needed to thrive as a sports performance director, and why are they important?

A Sports Performance Director needs expertise in exercise science, athletic training, and program management, often supported by a relevant degree and professional certifications such as CSCS or NASM. Familiarity with performance analysis software, athlete monitoring systems, and recovery technologies is typically required. Strong leadership, communication, and problem-solving skills help foster collaboration among coaches, athletes, and medical staff. These competencies are crucial for optimizing athlete development, ensuring safety, and achieving organizational performance goals.

What are popular job titles related to Sports Performance Director jobs in Alabama?

For Sports Performance Director jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Sports Performance Director jobs in Alabama look for?

The top searched job categories for Sports Performance Director jobs in Alabama are:

What cities in Alabama are hiring for Sports Performance Director jobs?

Cities in Alabama with the most Sports Performance Director job openings:

Infographic showing various Sports Performance Director job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $45,912 per year, or $22.1 per hour.

Assistant Director/Associate Director, Athletics Digital Marketing

Auburn University

Auburn University, AL • On-site

$44K/yr

Full-time

Posted 3 days ago

New


Auburn University rating

6.2

Company rating: 6.2 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

546th of 618 rated colleges and universities


Job description

Overview
Help shape the digital experience for Auburn Athletics fans!
Auburn Athletics is excited to begin the search for an Assistant Director/Associate Director of Athletics Digital Marketing! This role supports the execution of digital marketing and communications initiatives that promote fan engagement, ticket sales, donor outreach, and revenue generation. Working within established marketing strategies, this position coordinates email marketing, marketing automation, digital advertising, web content, and fan engagement efforts while collaborating with internal stakeholders and external partners. The Assistant Director serves as a liaison for assigned partnerships and assists in evaluating campaign performance to support departmental objectives.
Responsibilities
  • Assists in the execution of email and digital communications plans through audience segmentation, content deployment, and campaign implementation to support fan engagement, ticket sales, donor relations, and departmental objectives.
  • Creates and distributes email communications to fans, season ticket holders, students, donors, alumni, and other constituent groups using marketing automation platforms and established communication strategies.
  • Executes marketing automation campaigns and customer journey communications designed to support engagement, customer service, and ancillary revenue generation.
  • Implements and coordinates digital marketing campaigns, including lead generation, display advertising, retargeting, social media, over-the-top (OTT), television, and other digital advertising initiatives to support marketing and sales objectives.
  • Collaborates with creative services and other internal stakeholders to develop content for email communications, digital advertising, websites, and other communication channels.
  • Assists with the development, maintenance, and optimization of athletics websites, landing pages, and mobile content to support customer experience and marketing objectives.
  • Serves as a liaison with Tigers Unlimited, Auburn Sports Properties, On to Victory (OTV) NIL Events, and other internal and external partners by coordinating communication efforts and supporting shared marketing initiatives.
  • Coordinates the day-to-day digital marketing activities for fan engagement programs, including AU VIP Experiences, Aubie's Kids Club, and other departmental initiatives.
  • Monitors and analyzes email, web, and digital marketing performance and provides recommendations to improve campaign effectiveness, engagement, and conversion outcomes.
  • Complies with all applicable NCAA, SEC, and University policies and regulations in the performance of job duties.

Qualifications
Assistant Director
  • Bachelor's degree in Communications, Marketing, Business, or related field

Associate Director
  • Bachelor's degree in Communications, Marketing, Business, or related field.
  • 4 years of experience in marketing and communications services.

Contract Type
Continuing
Why Work at Auburn?
  • Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
  • Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
  • We're Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
  • Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
  • A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
  • Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.
Posted Date
8/12/2026

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