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Sports Content Manager Jobs in Baton Rouge, LA (NOW HIRING)

PENN Entertainment, Inc.

Marketing Manager

Baton Rouge, LA · On-site

  • Medical

  • Retirement

  • PTO

Manages the events and promotions segments of the slot marketing system * Assists in establishing ... We've grown to become the leading provider of integrated entertainment, sports content, and casino ...

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Sports Content Manager information

See Baton Rouge, LA salary details

$14

$37

$74

How much do sports content manager jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for sports content manager in Baton Rouge, LA is $37.36, according to ZipRecruiter salary data. Most workers in this role earn between $25.14 and $43.41 per hour, depending on experience, location, and employer.

What does a sports content manager do?

A Sports Content Manager oversees the creation, curation, and distribution of sports-related content across various platforms, such as websites, social media, and mobile apps. They coordinate with writers, editors, photographers, and video producers to ensure timely and engaging coverage of sporting events, news, and features. Their responsibilities also include developing content strategies, analyzing audience engagement, and ensuring brand consistency. This role requires a strong understanding of the sports industry, excellent communication skills, and the ability to work in fast-paced environments.

How does a sports content manager typically collaborate with editorial, marketing, and social media teams?

A Sports Content Manager works closely with editorial teams to plan and schedule content that aligns with sports calendars and trending events. They also collaborate with marketing to ensure that content supports promotional campaigns and audience engagement goals. Regular coordination with social media teams ensures content is adapted for various platforms and reaches the intended audience effectively. This collaborative environment requires strong communication and project management skills to maintain a consistent and engaging content strategy.

What are the key skills and qualifications needed to thrive as a sports content manager, and why are they important?

To thrive as a Sports Content Manager, you need a solid background in journalism, digital media, and a strong understanding of sports, often supported by a relevant degree or equivalent experience. Familiarity with content management systems (CMS), social media platforms, analytics tools, and multimedia editing software is typically required. Excellent communication, leadership, and time management skills help you coordinate teams, engage audiences, and adapt to fast-paced sporting events. These skills ensure the timely delivery of engaging, accurate, and high-quality sports content that resonates with target audiences and drives organizational goals.

What is the difference between Sports Content Manager vs Sports Journalist?

AspectSports Content ManagerSports Journalist
Primary RoleOversees sports content creation, manages content teams, and develops content strategies.Researches, writes, and reports on sports events and stories for media outlets.
Required SkillsContent management, editing, strategic planning, multimedia skills.Strong writing, reporting, interviewing, and storytelling skills.
Work EnvironmentMedia companies, sports organizations, digital platforms.Newsrooms, sports media outlets, freelance assignments.
Common CertificationsMedia or communications degrees, digital marketing certifications.Journalism degrees, reporting certifications.

While both roles involve sports content, the Sports Content Manager focuses on overseeing content strategies and team management, whereas the Sports Journalist concentrates on reporting and storytelling. Understanding these differences helps in choosing the right career path or job search focus within the sports media industry.

What are the most commonly searched types of Sports Content jobs in Baton Rouge, LA?

The most popular types of Sports Content jobs in Baton Rouge, LA are:

What are popular job titles related to Sports Content Manager jobs in Baton Rouge, LA?

For Sports Content Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Sports Content Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Sports Content Manager jobs in Baton Rouge, LA are:

Sports Content Manager jobs near you

Marketing Manager

PENN Entertainment, Inc.

Baton Rouge, LA • On-site

Full-time

Medical, Retirement, PTO

Re-posted 19 days ago

PENN Entertainment rating

6.3

Company rating: 6.3 out of 10

Based on 111 frontline employees who took The Breakroom Quiz

29th of 52 rated entertainment

Job description

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.


  • Hires, trains, motivates, evaluates, and supervises all direct reports; ensures all direct reports have the knowledge and necessary resources to perform their duties effectively.
  • Administers promotions and special events, including the development and implementation of ideas to coordinate with that of the calendar of events.  Writes project proformas and compiles financial budget for each event and promotion. Recommends parameters, analyzes database information and oversees the financial responsibility of the event through pre and post analysis documentation.
  • Oversees, supervises, and directs special event staff in coordination with related departments the arrangements of events and promotions to ensure successful operation as measured by guest satisfaction.
  • Determines theme, décor, supplies and food & beverage necessary for the event/promotion/tournament activities. Ensures timely procurement of necessary parts and that par inventory is maintained. Oversees the invitation initiation as well as internal marketing of all event activities.
  • Manages the events and promotions segments of the slot marketing system 
  • Assists in establishing departmental objectives and business plans for special events and promotions including budgeting, staffing and goal-setting.
  • Oversees and provides monthly financial operating statements for all special events.
  • Complies with L’Auberge Baton Rouge standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions.

  • Must be at least 21 years of age
  • Must be able to obtain a Louisiana Gaming License

  • These skills and abilities are typically acquired through a Bachelor’s Degree in Marketing and a minimum of five years of Casino Services experience, with a minimum of three years’ experience in planning and executing successful special events programs.

  • Public relations skills preferred.
  • Knowledge of, and experience in creating, developing, and implementing special events/promotions/tournaments for casino customer required.
  • Strong written and communication skills.
  • Understanding of casino player management system.
  • Ability to promote and execute all phases of special events planning with all involved departments.
  • Familiarity with current analytic tools required.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer


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