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Sports Content Creator Jobs in Lexington, SC (NOW HIRING)

Sports Content Creator information

See Lexington, SC salary details

$25.3K

$99.8K

$110.4K

How much do sports content creator jobs pay per year?

As of Aug 20, 2026, the average yearly pay for sports content creator in Lexington, SC is $99,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,300.00 and $109,600.00 per year, depending on experience, location, and employer.

What is a sports content creator?

Sports content creators are individuals who produce digital media focused on sports topics. They create videos, articles, podcasts, social media posts, and other content to inform, entertain, and engage sports fans. Their work may include game analysis, athlete interviews, commentary, highlights, and behind-the-scenes coverage. Sports content creators often use platforms like YouTube, TikTok, Instagram, and blogs to reach their audience and may collaborate with teams, brands, or media outlets.

What are the key skills and qualifications needed to thrive as a sports content creator?

To thrive as a Sports Content Creator, you need a solid understanding of sports, strong writing or video production skills, and experience with digital media platforms. Familiarity with tools like Adobe Creative Suite, social media analytics, and content management systems is typically required. Creativity, adaptability, and the ability to engage audiences make someone stand out in this role. These skills are crucial for producing compelling, timely content that resonates with fans and grows online communities.

How does a sports content creator typically collaborate with other departments or professionals within a sports organization?

As a Sports Content Creator, collaboration with various departments is essential to producing engaging and timely content. You’ll often work closely with marketing teams to align content with campaigns, coordinate with athletes or coaches for interviews, and partner with graphic designers or video editors to enhance visual storytelling. Effective communication and adaptability are key, as schedules and priorities can shift around games or events. This collaborative environment not only supports high-quality content but also offers valuable learning and networking opportunities within the sports industry.

What is the difference between Sports Content Creator vs Sports Journalist?

AspectSports Content CreatorSports Journalist
CredentialsOften self-taught or with media/communications backgroundJournalism degree or related certification
Work EnvironmentOnline platforms, social media, video channelsNews outlets, newspapers, TV stations
Industry UsageContent creation for digital audiencesReporting and writing for traditional media
Search & Comparison IntentFocus on digital content skills and social mediaFocus on reporting, interviewing, and news accuracy

While both roles involve sports-related content, Sports Content Creators primarily produce digital media for online audiences, emphasizing social media and video content. Sports Journalists focus on reporting, interviewing, and writing for traditional media outlets. The key difference lies in their platforms and content style, though both require a passion for sports and strong communication skills.

How much do sports content creators make?

Sports content creators' earnings vary widely based on experience, platform, and audience size. Entry-level creators may earn a few thousand dollars annually, while established influencers can make six figures or more through ad revenue, sponsorships, and merchandise. Success often depends on content quality, consistency, and engagement with viewers.

How to become a sports content creator?

To become a sports content creator, develop strong writing, video editing, or broadcasting skills, often through online courses or self-study. Build a portfolio by creating content on platforms like YouTube, TikTok, or social media, and stay informed about sports to produce engaging, accurate coverage. Gaining experience through internships or collaborations can also help establish credibility in the field.

What are popular job titles related to Sports Content Creator jobs in Lexington, SC?

For Sports Content Creator jobs in Lexington, SC, the most frequently searched job titles are:

What cities near Lexington, SC are hiring for Sports Content Creator jobs?

Cities near Lexington, SC with the most Sports Content Creator job openings:

Infographic showing various Sports Content Creator job openings in Lexington, SC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $99,818 per year, or $48 per hour.

SENIOR CREATIVE SERVICES PRODUCER - WIS-TV

GRAY TELEVISION

Columbia, SC • On-site

$138K/yr

Full-time

Posted 21 days ago


Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

49th of 76 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS-TV:

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina Statehouse.

Our community combines affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

Job Summary/Description:

WIS 10 is in search of a bold, creative producer with exceptional videography/lighting/editing/leadership skills who is ready to join Columbia, SC's #1 station and award-winning Senior Creative Services Department. If you're a self-starter and visual storyteller with a creative mind who can bring great ideas to life, this is the job for you! We're looking for the ultimate content creator who can write, shoot, design, and edit content for broadcast, social media, and streaming platforms. If you're highly motivated, team-oriented, and a problem-solver with a positive can-do attitude and a willingness to learn, we'd love to hear from you!

Duties/Responsibilities include, but are not limited to: 

• Develop, collaborate, lead, and execute creative brand concepts for all media platforms: on-air, digital, social.
• Write, shoot, and edit commercials and station promotions.
• Assist in the training and mentorship of junior marketing producers.
• Conceptualize creative campaigns for station marketing and sales presentation needs.
• Direct, schedule, and execute multi-platform promotional and marketing campaigns.
• Other duties as assigned.

Qualifications/Requirements:

• Proven writing and communication skills.
• Expert video, photography, lighting, and audio pre/post production skills.
• Proficient in the Adobe Creative Cloud applications with expert knowledge of Premiere and After Effects.
• Strong ability to direct marketing and advertising philosophy and techniques.
• Strong initiative for troubleshooting and problem-solving.
• College degree or equivalent job experience in graphic design or video production.
• Ability to lead and manage projects in a team environment.
• Familiarity with Wide Orbit a plus, but not required.
• Works well with staff and clients.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


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