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Sports Communication Jobs in Texas (NOW HIRING)

i9 Sports

Day Care Sport Coordinator

Houston, TX · On-site

$18.25 - $24.75/hr

Communicate effectively with parents and guardians regarding sports programs and events. Qualifications * Excellent communication skills * Sport-specific coaching experience & knowledge * Highly ...

i9 Sports

Sport Instructor Soccer

Houston, TX · On-site

$15 - $20/hr

Online training opportunities Company Overview Founded in Tampa, Florida, i9 Sports ® is the ... With the help of established platforms, communicate game day information to players and parents

i9 Sports

Sport Instructor Soccer

San Antonio, TX · On-site

$17/hr

Online training opportunities Company Overview Founded in Tampa, Florida, i9 Sports ® is the ... With the help of established platforms, communicate game day information to players and parents

i9 Sports

Sport Instructor Soccer

Rockwall, TX · On-site

$16 - $18/hr

Online training opportunities Company Overview Founded in Tampa, Florida, i9 Sports ® is the ... With the help of established platforms, communicate game day information to players and parents

i9 Sports

Sport Instructor Soccer

Houston, TX · On-site

$17/hr

Online training opportunities Company Overview Founded in Tampa, Florida, i9 Sports ® is the ... With the help of established platforms, communicate game day information to players and parents

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Sports Communication information

See Texas salary details

$38.2K

$80K

$135.6K

How much do sports communication jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sports communication in Texas is $79,989.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $90,800.00 per year, depending on experience, location, and employer.

Is a sports communication degree worth it?

A sports communication degree prepares individuals for roles in media, public relations, and broadcasting within the sports industry, often requiring strong communication skills and familiarity with media tools. It can lead to entry-level positions, but career advancement may depend on experience, networking, and additional skills such as writing or digital media proficiency.

What are some common challenges faced by professionals in sports communication roles?

Professionals in sports communication often face the challenge of balancing fast-paced media demands with accurate and engaging messaging, especially during live events or developing stories. They must be adept at crisis communication, handling unexpected situations like injuries or controversies while maintaining a positive public image for teams or athletes. Additionally, coordinating across various departments—such as marketing, public relations, and social media—requires strong collaboration and organizational skills to ensure consistent and timely information is shared with the public and media.

What can you do with a sports communication degree?

A sports communication degree prepares individuals for careers in sports media, public relations, broadcasting, journalism, and team or league communications. Graduates can work as sports reporters, broadcasters, social media managers, or public relations specialists, often requiring strong writing, interviewing, and multimedia skills. Certifications in media production or broadcasting tools can enhance job prospects.

How much do sports communicators make?

Sports communicators' salaries vary based on experience, location, and the level of organization, but median annual wages typically range from $40,000 to $70,000. Entry-level roles may start lower, while experienced professionals or those in major markets can earn over $100,000, especially with additional skills in media relations and digital communication.

What is sports communication?

Sports communication is the practice of sharing information, news, and stories related to sports through various media channels. Professionals in this field may work as sports journalists, public relations specialists, broadcasters, or media coordinators for teams or organizations. They are responsible for creating engaging content, managing media relations, and ensuring effective communication between athletes, teams, and the public. Sports communication also involves crisis management, event promotion, and digital media engagement. It is a dynamic field that plays a crucial role in shaping the public’s perception of sports.

How do you get into sports communication?

To pursue a career in sports communication, individuals typically need a bachelor's degree in communications, journalism, or a related field. Gaining experience through internships, building a portfolio of media work, and developing strong writing and interpersonal skills are essential steps. Familiarity with media tools and understanding sports industry dynamics also enhance job prospects.

What are the key skills and qualifications needed to thrive in sports communication?

To thrive in Sports Communication, you need a solid background in journalism, public relations, or communications, often supported by a relevant degree. Familiarity with digital media platforms, content management systems, and proficiency in video and audio editing tools are typically required. Exceptional interpersonal skills, creativity, and the ability to work under pressure help professionals stand out in this fast-paced field. These skills ensure clear, engaging communication with diverse audiences and effective promotion of sports organizations or events.

What is the difference between Sports Communication vs Sports Journalism?

AspectSports CommunicationSports Journalism
CredentialsDegree in communications, public relations, or related fieldsDegree in journalism, media, or related fields
Work EnvironmentPublic relations firms, team communications departments, media relationsNews outlets, newspapers, online media, TV stations
Employer & IndustrySports teams, leagues, agencies, universitiesMedia organizations, newspapers, broadcasters

Sports Communication and Sports Journalism both involve sports media but differ in focus. Sports Communication emphasizes managing public relations, media strategies, and communication plans for sports entities. In contrast, Sports Journalism centers on reporting, writing, and broadcasting sports news. While they share similar credentials and work environments, their roles serve different purposes within the sports industry.

What are the most commonly searched types of Sports Communication jobs in Texas?

The most popular types of Sports Communication jobs in Texas are:

What are popular job titles related to Sports Communication jobs in Texas?

For Sports Communication jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Sports Communication jobs in Texas look for?

The top searched job categories for Sports Communication jobs in Texas are:

What cities in Texas are hiring for Sports Communication jobs?

Cities in Texas with the most Sports Communication job openings:

Sports Communication jobs near you
Infographic showing various Sports Communication job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $79,989 per year, or $38.5 per hour.

Sports Communication Specialist

Frenship Independent School District

Wolfforth, TX • On-site

$20.74 - $29.24/hr

Full-time

Re-posted 6 hours ago

Job description

Position Type:
District Support Staff/Sports Communication Specialist
Date Posted:
6/18/2026
Location:
Casey Administration Building- Communications
Date Available:
07/01/2026
Frenship ISD Pay Scale: $20.74 to $29.24 per hour
Pay will be based on years of experience.
This is a 226-day position
Job Title: Sports Communication Specialist Wage/Hour Status: Non-Exempt
Reports to: Chief Communications Officer Pay Grade: 204
Dept./School: Communications Department
Primary Purpose:
Responsible for creating and managing engaging content that promotes district initiatives and events with a heavy focus on Frenship ISD's athletic programs. This role will collaborate closely with coaches and athletes for coverage of games, media opportunities, sports events, awards, and recognitions. This individual will be responsible for developing and executing strategies for social media, creating visually engaging graphic designs for print and digital pieces, photos/videos, and written publications. While this role focuses on athletics, it will also be responsible for helping with various other districtwide Communication efforts, events, and initiatives.
Qualifications:
Education/Certification:
  • Bachelor's Degree (preferred)
  • High school diploma or GED (required)

Special Knowledge/Skills:
  • Must be proficient in graphic design for print and digital communication channels
  • Must have social media management experience
  • Knowledge of sports in general preferred
  • Excellent public relations, organizational, communication, and interpersonal skills
  • Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or similar design/video editing software
  • Ability to collaborate effectively with coaches, staff, and community partners
  • Excellent copywriting and editing skills with a keen eye for detail and creativity
  • Strong organizational skills with the ability to manage multiple projects under tight deadlines.
  • Understanding of brand consistency and public image management
  • Comfortable working evenings for athletic events

Experience:
  • 1-3 years of public relations, graphic design, sports management, journalism, marketing, or communications experience (preferred)
  • Must provide a portfolio of graphic design and/or social media work at time of application.

Major Responsibilities and Duties:
Content Creation and Management:
  1. Manage official district and athletic-related social media accounts with timely, engaging, and accurate content.
  2. Create social media calendars and campaigns that promote games, athlete awards, and school spirit.
  3. Monitor social media trends in athletics and recommend innovative strategies to increase engagement.
  4. Create visually appealing graphics for social media, websites, video scoreboards, print publications, flyers, and other promotional materials that are consistent with Frenship ISD's brand. This includes weekly game day graphics for all varsity sports across the district, signing day graphics, athlete and coach recognition graphics, and more.
  5. Develop creative campaigns that highlight athletic achievements and school spirit across multiple platforms.

District and Athletic Event Coordination:
  1. Assist the Communications Department with planning and executing districtwide events throughout the year such as Convocation, Business Partners Luncheon, Staff Appreciation Banquet, Superintendent's Academic Excellence Banquet and more.
  2. Cover varsity-level athletic games and athletic events such as Meet the Tiger/Panther to take photos and video.
  3. Coordinate, produce, and direct all varsity-level home football game pre-game shows with video board graphics, special recognitions, district announcements, videos, and presentations such as Kid of the Game.
  4. Write PA scripts for all varsity-level home football game pre-game shows.
  5. Act as liaison between coaches, announcers, administrators, and event staff to ensure smooth execution of the football game day experience.
  6. Oversee pre-game, halftime, and post-game program elements.

Media and Community Relations:
  1. Serve as the primary point of contact for media inquiries related to district athletic programs, events, and student-athlete achievements
  2. Develop and maintain positive working relationships with local media outlets, sports reporters, and community partners
  3. Write and distribute press releases, media advisories, and game summaries to promote athletic events and accomplishments
  4. Coordinate media coverage for high-profile events such as football games, playoffs, signing days, and district championships
  5. Facilitate interviews with coaches, student-athletes, and administrators in alignment with district policies
  6. Monitor media coverage and public sentiment related to athletics, providing updates and recommendations to district leadership
  7. Collaborate with campus administrators, coaches, booster clubs, and community partners to support and amplify athletic initiatives
  8. Assist in planning and promoting community-facing events such as Kid of the Game, Homecoming Tailgate, senior nights, signing days, and athletic celebrations
  9. Support partnerships with local businesses, sponsors, and organizations through recognition and coordinated messaging

Working Conditions:
Mental Demands/Physical Demands/Environmental Factors:
  • Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera
  • Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting
  • Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching
  • Lifting: Occasional light lifting and carrying (less than 15 pounds)
  • Environment: May work prolonged or irregular hours; frequent districtwide and statewide travel
  • Mental Demands: Work with frequent interruptions; maintain emotional control under stress

The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

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