As an SPG, your main responsibilities usually include actively engaging customers, demonstrating products, providing information about features or promotions, and encouraging sales. You may also assist with setting up displays, tracking inventory, and gathering customer feedback to help improve marketing strategies. SPGs often work closely with sales teams or supervisors and may be assigned to retail outlets, malls, or event venues. Success in this role often requires balancing proactive customer interaction with maintaining an organized and appealing presentation area.