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Software Business Development Jobs in California

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Business Development Representative, "BDR" Department : Marketing Reports To : Ecommerce Manager ... software solutions to complement our offerings. We partner with manufacturers such as Sharp, Dell ...

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Business Development Manager

Pomona, CA · On-site

$80K - $100K/yr

Job Overview We are seeking a driven and technically knowledgeable Business Development Manager to ... Software Proficiency: Experience using ERP platforms. Travel: The position requires 25% travel.

Business Development

San Marcos, CA · On-site

$80K - $100K/yr

... CRM software and submit weekly progress reports Ensure a smooth handoff to account management and field teams What We're Looking For Must-Have: 3+ years of B2B sales experience (landscaping ...

Business Development

San Marcos, CA · On-site

$80K - $100K/yr

... software and submit weekly progress reports · Ensure a smooth handoff to account management and field teams What We're Looking For Must-Have: · 3+ years of B2B sales experience (landscaping ...

Our expert-level solutions include software development, information technology, program management, financial management and business intelligence services. Saalex Corporation offers competitive ...

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Software Business Development information

See California salary details

$19.2K

$54.3K

$90.3K

How much do software business development jobs pay per year?

As of Jul 27, 2026, the average yearly pay for software business development in California is $54,279.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $62,700.00 per year, depending on experience, location, and employer.

What is the difference between Software Business Development vs Software Sales?

AspectSoftware Business DevelopmentSoftware Sales
Primary FocusBuilding strategic partnerships, identifying growth opportunitiesClosing deals, meeting sales targets
Skills NeededRelationship management, strategic thinkingNegotiation, persuasion, product knowledge
Work EnvironmentCross-functional teams, long-term planningCustomer interactions, target-driven
Common CertificationsBusiness development certifications, CRM toolsSales certifications, CRM tools

Software Business Development focuses on strategic growth and partnerships, while Software Sales emphasizes closing deals and revenue generation. Both roles require strong communication skills and familiarity with CRM tools, but their core objectives differ—long-term relationship building versus immediate sales targets.

What are the key skills and qualifications needed to thrive as a Software Business Development professional, and why are they important?

To thrive as a Software Business Development professional, you need a strong background in sales, market research, and business strategy, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, sales analytics tools, and industry-specific platforms is commonly required, as well as experience in contract negotiation and partnership management. Exceptional communication, relationship-building, and problem-solving skills help professionals stand out in client interactions and cross-functional collaboration. These skills and qualifications are crucial for building strategic partnerships, driving revenue growth, and successfully navigating the competitive software industry.

What careers are in software development?

Careers in software development include roles such as software engineer, programmer, application developer, systems analyst, and quality assurance tester. These roles typically require knowledge of programming languages, software design, and development tools, and may involve working in teams on various platforms and technologies.

Is being a BDM a stressful job?

Business Development Managers (BDMs) often face stress due to targets, client negotiations, and managing multiple priorities. The role requires strong communication, time management, and resilience, which can contribute to a high-pressure environment, especially when meeting sales goals or deadlines.

What is the highest salary in BDE?

In software business development roles, the highest salaries can reach over $150,000 annually, especially for experienced professionals with strong client relationships, sales skills, and industry knowledge. Top earners often have additional compensation through commissions and bonuses based on performance.

Is a BDR an entry-level role?

A Business Development Representative (BDR) role is typically considered an entry-level position in software sales and business development. It often requires basic communication skills, familiarity with CRM tools, and a willingness to learn sales processes, making it suitable for candidates starting their careers in sales or tech industries.

What is Software Business Development?

Software Business Development involves identifying and creating growth opportunities for software companies by building strategic partnerships, expanding into new markets, and increasing sales. Professionals in this role analyze market trends, negotiate deals, and work closely with product and marketing teams to align business strategies with customer needs. Their main goal is to drive revenue and foster long-term business relationships that support the overall success of the software company.

What are some common challenges faced by professionals in Software Business Development, and how can they be addressed?

Professionals in Software Business Development often encounter challenges such as understanding rapidly evolving technologies, identifying the right market fit, and building relationships with key decision-makers in client organizations. Success in this role typically requires staying updated on industry trends, collaborating closely with product and technical teams to fully grasp the software’s unique value, and employing strategic networking to expand business opportunities. Overcoming these challenges also involves continual learning and leveraging customer feedback to refine sales strategies and solutions.
Infographic showing various Software Business Development job openings in California as of July 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $54,279 per year, or $26.1 per hour.

Business Development Manager, Software Solutions

SWARCO McCain, Inc

Vista, CA • On-site

$140K - $150K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


Job description

Description

SWARCO McCain is seeking an experienced transportation industry professional to drive strategic business development initiatives focused on advanced software and intelligent transportation solutions for public agencies and transportation stakeholders.


The Software Solutions Business Development Manager is responsible for developing and maintaining strong relationships with transportation agencies, engineering consultants, regional stakeholders, and industry organizations to expand adoption of SWARCO McCain transportation technologies and software solutions.


The ideal candidate brings a combination of transportation industry expertise, strong professional relationships, and the ability to engage agency leadership and technical stakeholders in discussions surrounding transportation operations, modernization strategies, interoperability, and intelligent transportation systems. Candidates with prior experience in transportation engineering consulting, public agency operations, intelligent transportation systems, or transportation technology solutions are strongly encouraged to apply. Active participation in industry organizations such as ITE, ITS America, or regional transportation associations is highly desirable.


Success in this role is built upon developing trusted, long-term relationships with transportation agencies, engineering consultants, and industry stakeholders through regular face-to-face engagement, participation in industry organizations, and strategic customer interaction. The successful candidate will be comfortable representing SWARCO McCain in both executive and technical settings while serving as a trusted advisor throughout the customer relationship.


Duties / Responsibilities

  1. Develop and maintain strategic relationships with transportation agencies, engineering consultants, regional stakeholders, and industry organizations.
  2. Identify, develop, and influence new business opportunities related to transportation management software, intelligent transportation systems, analytics, connected mobility, and multimodal transportation solutions.
  3. Serve as a trusted advisor to agency stakeholders by understanding operational challenges, organizational priorities, and long-term transportation goals.
  4. Lead strategic discussions regarding transportation modernization initiatives, operational improvements, software solutions, interoperability, and intelligent transportation technologies.
  5. Collaborate with internal sales, software engineering, and product teams to position SWARCO McCain solutions effectively within customer environments and procurement opportunities.
  6. Support proposal development efforts, technical presentations, workshops, demonstrations, grant support, and customer engagement activities.
  7. Represent SWARCO McCain at industry conferences, committee meetings, technical workshops, and transportation industry events.
  8. Develop relationships with key transportation industry influencers, consultants, and partner organizations to strengthen market presence and strategic opportunities.
  9. Provide market intelligence related to emerging industry trends, agency priorities, competitive positioning, and transportation technology initiatives.
  10. Communicate customer feedback, operational challenges, and evolving agency requirements to internal engineering and leadership teams to support continuous product improvement and strategic planning.
  11. Provide application guidance and recommend best-fit solutions based on customer requirements.
  12. Provide technical expertise, develop innovative application solutions, and support customers throughout the planning and funding process.

Requirements

  1. Minimum of 10 years of experience in transportation engineering, ITS, traffic operations, transportation consulting, public agency operations, or transportation technology solutions.
  2. Demonstrated relationships within the transportation industry, including transportation agencies, consulting firms, and industry stakeholders.
  3. Experience engaging with transportation agency leadership, engineering staff, and executive stakeholders.
  4. Active participation in transportation industry organizations, committees, or professional associations is highly desirable.
  5. Strong understanding of: a) Traffic signal operations and transportation management systems; b) Intelligent transportation systems and transportation software technologies; c) Transportation agency procurement and project delivery processes; d) Industry standards including NTCIP, ATC, TMDD, and related ITS communications standards; e) Transportation operations and signal timing concepts.
  6. Excellent communication and presentation skills with the ability to communicate effectively with both technical and executive audiences.
  7. Ability to develop trusted relationships and support long-term strategic business development initiatives.
  8. Experience supporting complex transportation technology sales cycles and infrastructure programs is preferred.
  9. Ability to work independently while collaborating effectively across sales, technical, and leadership teams.

Desired Attributes

  • Strong transportation industry presence and professional credibility.
  • Relationship-driven with strong business development instincts.
  • Strategic thinker with the ability to identify long-term growth opportunities.
  • Comfortable operating in complex agency and consulting environments.
  • Passion for transportation innovation and operational improvement.
  • Self-motivated with strong organizational and communication skills.

Physical Conditions / Requirements

  • No unusual physical requirements. This position is primarily performed in a remote office environment with regular travel to customer sites, industry conferences, and business meetings. 
  • Regular travel throughout North America (up to 50%) is required to support customer engagement, business development activities, proposal presentations, and industry events. 
  • Must be able to travel by automobile and commercial airline as business needs require. 
  • Must be able to present technical and business information to small and large audiences in both virtual and in-person settings. 
  • Requires prolonged periods of sitting, computer use, and occasional standing while attending meetings, demonstrations, and conferences. 
  • Occasional - Routine deadlines; usually sufficient lead time; variance in work volume seasonal and predictable; priorities can be anticipated; some interruptions are present; involves occasional exposure to demands and pressures from persons other than immediate supervisor.
  • Job frequently requires sitting and handling objects with hands.
  • Job occasionally requires standing, walking, bending, reaching, talking, hearing, and lifting up to 10 pounds.
  • Hearing requirements: Ability to hear people over the telephone and in person.
  • Vision requirements: Ability to see information in print and/or electronically.

As a member of our team, you will enjoy

  • A GREAT work environment with fun, friendly, knowledgeable and helpful team members.
  • Benefits package to support you and your family's health. From medical, dental, and vision, to flexible spending accounts for both health and dependent care.
  • Educational reimbursement to help keep your career updated.
  • Save money on tickets to the San Diego Zoo, other amusement parks, movies, indoor skydiving and so much more with our employee discount program.
  • Paid time off, holidays, company-matched 401(k) plan and more!


Join SWARCO McCain. We look forward to receiving your resume.SWARCO McCain is an equal opportunity employer and participates in E-Verify. #ITS