Softlines Associate Jobs in Rochester, NY (NOW HIRING)

As of Aug 6, 2026, the average hourly pay for softlines associate in Rochester, NY is $19.60, according to ZipRecruiter salary data. Most workers in this role earn between $14.71 and $20.38 per hour, depending on experience, location, and employer.

To thrive as a Softlines Associate, you need a strong understanding of retail operations, product knowledge in apparel and accessories, and basic math skills, usually complemented by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and handheld scanners is typically required. Excellent customer service, attention to detail, and communication skills help associates build rapport with shoppers and maintain appealing displays. These abilities are crucial for driving sales, ensuring a positive customer experience, and supporting efficient store operations.

During peak retail periods, such as holidays or major sales events, Softlines Associates often face high customer traffic, frequent merchandise restocking, and increased pressure to maintain organized displays. Balancing customer service with inventory management can be challenging, especially when handling multiple requests at once. Staying adaptable and communicating effectively with team members are crucial for keeping the sales floor running smoothly and ensuring a positive shopping experience.

Softlines Associates are retail employees who specialize in the softlines department, which typically includes apparel, footwear, accessories, and other non-durable goods. Their primary responsibilities involve assisting customers, restocking merchandise, maintaining store displays, and ensuring the sales floor is organized. They may also handle returns, process transactions, and provide product information to shoppers. Softlines Associates play a key role in creating a positive shopping experience and supporting store sales goals.