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Social Manager Jobs in Washington (NOW HIRING)

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

Key Responsibilities Strategy & Management • Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing ...

Red Carrot

Social Media Manager

Washington, DC · Remote

Social Media Manager / Content Writer Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red Carrot is seeking a Social Media Manager / Content Writer to develop, write, and manage social media ...

Red Carrot

Social Media Manager

Washington, DC · On-site +1

Social Media Manager / Content Writer Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red Carrot is seeking a Social Media Manager / Content Writer to develop, write, and manage social media ...

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Social Manager information

See Washington salary details

$41.9K

$88.3K

$150.1K

How much do social manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for social manager in Washington is $88,304.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,400.00 and $99,700.00 per year, depending on experience, location, and employer.

What does a social manager do?

A Social Manager, often called a Social Media Manager, is responsible for creating, curating, and managing content across a company's social media platforms. They engage with the audience, develop strategies to increase brand awareness, and analyze performance metrics to improve campaigns. Social Managers also stay updated with the latest trends and ensure that the company's online presence aligns with its overall marketing goals.

What are the key skills and qualifications needed to thrive as a social manager, and why are they important?

To thrive as a Social Media Manager, you need expertise in content creation, digital marketing, analytics, and a solid understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Canva, and Google Analytics, as well as certifications in social media marketing, is highly valuable. Excellent communication, creativity, adaptability, and strong organizational skills help professionals excel in engaging audiences and managing multiple campaigns. These competencies ensure effective brand representation, audience growth, and measurable results in a fast-evolving digital landscape.

How does a social manager typically collaborate with other departments within a company?

A Social Manager works closely with teams such as marketing, public relations, customer service, and product management to ensure consistent messaging and effective engagement across platforms. They often coordinate campaigns, share insights from social media analytics, and relay customer feedback to relevant departments. This collaboration helps align social media efforts with broader business objectives and ensures a unified brand voice. Regular meetings and cross-functional projects are common, making strong communication and teamwork skills essential for success in this role.

How do I become a social manager with no experience?

To become a social manager with no experience, focus on building skills in social media platforms, content creation, and analytics through online courses or certifications. Gaining practical experience by managing personal or volunteer social media accounts can also help demonstrate your abilities to employers.

What are the most commonly searched types of Social jobs in Washington?

The most popular types of Social jobs in Washington are:

What cities in Washington are hiring for Social Manager jobs?

Cities in Washington with the most Social Manager job openings:

Social Manager jobs near you
Infographic showing various Social Manager job openings in Washington as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,304 per year, or $42.5 per hour.

Paid Social Manager

North Bethesda, MD

Choice Hotels International
Traveler Accommodation • 1 - 5K employees
Learn more about Choice Hotels Internationalexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Job description

Job Summary

The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the organization's hub for channel expertise, innovation, and thought leadership in paid social. This role is responsible for helping evolve how Choice approaches platforms/partners such as Meta, TikTok, Reddit, Snapchat and other social media partners, developing best practices, identifying partner innovation opportunities, and enabling teams to execute at a high level.

This position focuses on defining the "how" and "why" of paid social, ensuring teams are equipped with the right frameworks, partner strategies, and forward-looking POVs to drive both immediate performance and long-term capability building.

**Note: This role is 4 days onsite in North Bethesda, MD and is not eligible for visa sponsorship now or in the future**

Key Responsibilities

Channel Expertise & Thought Leadership

  • Serve as the in-house SME for Paid Social across platforms (Meta, TikTok, Reddit, Pinterest, and emerging social channels).

  • Recommend and help evolve how Choice Hotels leverages Paid Social across brands, segments, and media programs to drive business outcomes.

  • Develop and maintain forward-looking and backward-looking POVs on:

    • Audience targeting, segmentation, and prospecting vs. retargeting approaches

    • Platform capabilities, automation, privacy changes, and emerging industry trends

  • Collaborate with Creative team on Creative best practices for Paid Social (e.g., video, short-form, and AI-enabled creative)

  • Translate competitive intelligence, platform developments, and industry trends into actionable recommendations that inform channel strategy, planning, and investment decisions.

  • Build strong partnerships with social platforms and agency partners to identify innovation opportunities, benchmark performance, and stay ahead of emerging trends.

  • Serve as a key liaison with the agency Social Media COE to ensure alignment on best practices, testing priorities, and innovation opportunities.

Influence on Strategy & Execution

  • Partner with Paid Media Planning & Activation teams to guide and influence paid social strategies; provide input into annual channel strategy and quarterly media plans

  • Provide frameworks, best practices, and recommendations that support campaign approach and investment decisions.

  • Ensure campaigns reflect best-in-class paid social practices without direct ownership of execution

  • Identify gaps, inconsistencies, or missed opportunities and recommend improvements

Strategic Partnerships & Ecosystem Development

  • Build and maintain relationships with key social platforms (Meta, TikTok, Reddit, Pinterest, and others).

  • Parter with key social platform partners on JPBs focused on:

    • Innovation roadmaps

    • Beta and early access opportunities

    • Partner accountability and value creation

    • Best-in-class capability adoption

  • Ensure platform partners contribute to long-term capability building and not just campaign delivery

Operational Excellence & Capability Building

  • Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team's work over time

  • Share what's working across platforms, bring fresh insights to the table, and collaborate to keep social strategy and content ahead of the curve

  • Contribute to scalable systems and operating improvements that allow the team to focus more energy on higher-impact work

  • Drive adoption of best practices and elevate overall team capability through enablement and knowledge sharing

Testing, Innovation & Insights

  • Lead paid social testing and learning initiatives (e.g. creative testing, incrementality testing, audience frameworks, platform capabilities).

  • Partner with AAT to ensure paid social is accurately represented in measurement approaches

  • Translate platform trends and performance signals into actionable insights and strategic recommendations

  • Surface new opportunities for growth across formats, audiences, and partners

Qualifications

Education and Experience

  • Bachelor's degree in Marketing, Advertising, Communications, or equivalent related experience.

  • 3-5 years of experience in paid social or social media (with emphasis on performance)

  • Deep expertise in social media platforms

  • Experience operating in a strategy, innovation, COE, or SME-type role

  • Proven ability to:

    • Develop channel-level POVs and frameworks

  • Influence cross-functional teams through expertise and recommendations

  • Partner effectively with platforms and agencies to support business objectives

Technical Skills

  • Strong understanding of:

    • Platform algorithms and automation (e.g. Advantage+, signal-based optimization)

    • Creative strategy and testing methodologies

    • Measurement frameworks (e.g. incrementality, CMM)

  • Familiarity with structured test-and-learn frameworks and experimentation methodologies within performance media.

  • Proficiency with Microsoft Office tools, particularly Excel and PowerPoint, for analysis, forecasting, and executive-ready communication.

Additional Skills & Competencies

  • Analytical problemsolving: Ability to synthesize complex data into clear insights, implications, and recommended actions.

  • Executive communication: Strong written and verbal communication skills, with the ability to deliver clear, executiveready narratives.

  • Autonomy & ownership: Comfortable operating with limited daytoday direction while maintaining high accountability for outcomes.

  • Strategic judgment: Ability to balance efficiency and growth objectives and make informed tradeoff recommendations.

  • Crossfunctional influence: Effective collaborator who raises execution standards through POVs, best practices, and shared playbooks.

Salary Range

The salary range for this position is $99,919 - $117,552. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD - Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver

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