Healthcare Content Lead
Chattanooga, TN · On-site
Support insight development and reporting on content performance metrics including organic ... Proficiency with health CMS environments (Sitecore, WordPress), SEO tools (SEMrush, Ahrefs), web ...
Healthcare Content Lead
Chattanooga, TN · On-site
Support insight development and reporting on content performance metrics including organic ... Proficiency with health CMS environments (Sitecore, WordPress), SEO tools (SEMrush, Ahrefs), web ...
Sitecore Development information
What is Sitecore development?
Sitecore development involves building, customizing, and maintaining websites and digital experiences using the Sitecore Experience Platform (XP), a powerful content management system (CMS) and digital experience platform. Sitecore developers use languages like C# and frameworks such as ASP.NET to create tailored solutions for businesses, including website features, integrations, and personalized content delivery. Their work often includes implementing Sitecore’s analytics, marketing automation, and personalization capabilities to enhance customer engagement and drive business goals.
What are the key skills and qualifications needed to thrive as a Sitecore developer?
To thrive as a Sitecore Developer, you need strong proficiency in .NET development, experience with Sitecore CMS, and a relevant degree in computer science or a related field. Familiarity with tools such as Visual Studio, Sitecore Experience Platform, and Sitecore certifications are highly valued. Problem-solving skills, attention to detail, and effective communication help developers collaborate with teams and deliver tailored digital solutions. These skills and qualifications are crucial for building scalable, high-performing websites and ensuring seamless content management for clients.
What are common challenges faced by Sitecore developers when working on large-scale implementations?
Sitecore Developers working on large-scale projects often encounter challenges such as complex content structures, integration with legacy systems, and performance optimization. Navigating Sitecore's customizable architecture requires a deep understanding of both the platform and the client's business needs. Collaboration with cross-functional teams—including UX designers, marketers, and backend engineers—is crucial to ensure seamless delivery and maintain scalability. Staying up to date with Sitecore updates and best practices helps address these challenges effectively.
What is the difference between Sitecore Development vs Content Management System (CMS) Developer?
| Aspect | Sitecore Development | Content Management System (CMS) Developer |
|---|---|---|
| Credentials | Typically requires Sitecore certifications, programming skills in .NET, and experience with CMS platforms | Requires knowledge of specific CMS platforms (e.g., WordPress, Drupal), HTML, CSS, and sometimes certifications |
| Work Environment | Usually in enterprise settings, working on complex digital experience platforms | Varies from small to large organizations, focusing on website content management and customization |
| Industry Usage | Primarily in marketing, e-commerce, and enterprise sectors | Across various industries, including media, education, and retail |
Sitecore Development specializes in building and customizing enterprise-level digital experience platforms using Sitecore, while CMS Developers focus on managing and customizing websites using various CMS tools. Both roles require technical skills but differ in platform specialization and scope.
Full-time
Posted 16 days ago
Job description
Description:
We are seeking an empathetic, data-minded Content Lead to support B2C patient engagement content strategy across multi-channel consumer touchpoints for hospital networks and health systems. In this role, you will be the communication architect of the patient journey—turning stressful medical decisions into clear, reassuring, and actionable digital communication. You will combine compassionate storytelling with advanced SEO and Answer Engine Optimization (AEO) skills to ensure patients find trusted, medically sound answers across traditional search engines, conversational AI, and health system websites.
- Patient Journey Strategy: Map and build full-funnel B2C content strategies—from wellness/prevention and symptom discovery to service line selection, preparation, and post-care recovery.
- AEO & SEO Optimization: Engineer content specifically to answer natural-language, conversational patient queries across Google AI Overviews, ChatGPT, Perplexity, and voice search. Implement structured data to dominate local health queries and zero-click search results.
- Empathetic Patient Writing: Author plain-language patient guides, condition/procedure web content, service line landing pages, physician-finder resources, and preventive health campaigns. Translate complex clinical terminology into easily digestible, reassuring content.
- Writing for Conversion: Strategize and write effective performance marketing copy for campaigns spanning digital advertising, conversion-focused landing pages, long-form content and other supporting assets, such as interactive guides and emails.
- Patient Acquisition & Retention: Develop ongoing engagement touchpoints—including post-visit care guides, health newsletters, interactive symptom quizzes, and chronic disease management content that keeps patients connected to the health system.
- Clinical Collaboration & Compliance: Interview physicians, clinical nurse specialists, and patient advocates to ensure 100% medical accuracy. Maintain rigorous adherence to E-E-A-T standards, HIPAA guidelines, and clinical review workflows.
- Impact Measurement: Support insight development and reporting on content performance metrics including organic discovery, engagement, appointment booking conversions, and AI engine citation frequency.
Required Qualifications
- Experience: 5+ years writing and strategizing B2C healthcare content, with direct experience crafting patient-facing materials for hospitals, health systems, or digital health platforms in-house or at an agency.
- SEO/AEO Mastery: Proven experience ranking patient-focused content for high-intent medical queries, featuring a deep understanding of natural language processing and how patients search for care.
- Health Literacy Focus: Exceptional ability to write with empathy, clarity, and cultural competence for diverse patient populations navigating complex care decisions.
- Tech Stack: Proficiency with health CMS environments (Sitecore, WordPress), SEO tools (SEMrush, Ahrefs), web analytics, and AI tools for research, and content production.
Preferred Qualifications
- Experience developing content for patient portals (e.g., MyChart/Epic) or CRM-driven patient nurture campaigns.
- Background in healthcare communications, literacy or patient advocacy.
True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and
harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.
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