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Service Line Marketing Manager Jobs (NOW HIRING)

Infosys Limited

... Above the Line marketing Domain Global Markets Interest Group Company ITL USA Requisition ID ... The successful candidate will combine strong domain fluency in banking and financial services with ...

Molson Coors

Associate Marketing Manager

Chicago, IL · On-site

$34 - $46.50/hr

Responsible for developing and executing through-the-line marketing programs and advertising campaigns * Manage the creative development process with internal stakeholders and external agencies

Infosys Limited Digital

... Above the Line marketing Domain Global Markets Interest Group Infosys Limited Company ITL USA ... The successful candidate will combine strong domain fluency in banking and financial services with ...

Andersen

Marketing Manager

San Francisco, CA · On-site

In this role, the Marketing Manager will serve as a trusted resource to senior management to ... service line practitioners. * Measure success against defined business goals (including tracking ...

Stretto

Marketing Manager

Irvine, CA · On-site

$90K - $100K/yr

The Marketing Manager is responsible for the successful execution of tactical initiatives that ... Oversee the production of case studies, videos, service line overviews, company one-sheets, white ...

CBIZ

Marketing Manager

Denver, CO · Hybrid

This role partners closely with office, service line, regional, and industry teams to deliver ... Proven ability to manage and execute integrated marketing campaigns. * Strong understanding of ...

Myers and Stauffer

Marketing Manager

Denver, CO · Hybrid

This role partners closely with office, service line, regional, and industry teams to deliver ... Proven ability to manage and execute integrated marketing campaigns. * Strong understanding of ...

CBIZ, Inc.

Marketing Manager

Denver, CO · On-site

This role partners closely with office, service line, regional, and industry teams to deliver ... Proven ability to manage and execute integrated marketing campaigns. * Strong understanding of ...

Elite Acquisitions

Marketing Event Assistant

Valdosta, GA · On-site

$32K - $38K/yr

... their bottom line. Marketing Team Includes: Advertising & Brand Exposure Marketing & Account ... managing multiple projects Level headed problem solver with a professional service oriented ...

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Service Line Marketing Manager information

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How much do service line marketing manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for service line marketing manager in the United States is $26.04, according to ZipRecruiter salary data. Most workers in this role earn between $17.79 and $32.45 per hour, depending on experience, location, and employer.

What is a service line marketing manager?

A Service Line Marketing Manager is a professional responsible for developing and implementing marketing strategies tailored to specific service lines within an organization, such as healthcare, consulting, or financial services. They work to increase brand awareness, drive demand for the service line, and support business growth by collaborating with internal teams and external partners. Their role often involves market research, campaign planning, content creation, and performance analysis to ensure that marketing objectives are met. Service Line Marketing Managers play a crucial role in aligning marketing efforts with organizational goals and customer needs.

How does a service line marketing manager typically collaborate with clinical and operational teams to develop effective marketing strategies?

A Service Line Marketing Manager works closely with clinical leaders and operational teams to understand service offerings, patient needs, and market trends. Regular meetings and strategy sessions help ensure marketing initiatives align with clinical priorities and organizational goals. This collaboration often involves gathering input from physicians, service line directors, and patient experience teams to create targeted campaigns and content. By fostering strong cross-functional relationships, the manager can develop marketing strategies that resonate with both internal stakeholders and the target patient population.

What are the key skills and qualifications needed to thrive as a service line marketing manager, and why are they important?

To thrive as a Service Line Marketing Manager, you need expertise in marketing strategy, analytics, and project management, often supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and data analytics software is typically required. Strong communication, leadership, and collaboration skills help drive cross-functional initiatives and build stakeholder relationships. These skills and qualities are essential for effectively promoting service lines, measuring campaign impact, and achieving organizational growth objectives.

What is the difference between Service Line Marketing Manager vs Product Marketing Manager?

AspectService Line Marketing ManagerProduct Marketing Manager
CredentialsMarketing degree, certifications in healthcare or industry-specific marketingMarketing degree, certifications in product management or marketing
Work EnvironmentHealthcare, professional services, or industry-specific settingsTech, consumer goods, or software industries
Employer & Industry UsageHospitals, healthcare providers, or specialized service companiesTech firms, manufacturing, or consumer brands
Search & Comparison IntentUnderstanding roles within service lines, healthcare marketingComparing product-focused marketing roles, tech or product industries

The Service Line Marketing Manager focuses on promoting specific service offerings within an organization, often in healthcare or professional services. In contrast, the Product Marketing Manager concentrates on marketing individual products or software solutions. While both roles require marketing expertise and industry knowledge, their focus areas and environments differ significantly, catering to different organizational needs.

Is a service line marketing manager a high paying job?

Service line marketing managers typically earn salaries above the national average for marketing roles, with compensation varying based on experience, industry, and location. They often require skills in strategic planning, market analysis, and cross-functional collaboration, which can contribute to higher pay levels.

What cities are hiring for Service Line Marketing Manager jobs?

Cities with the most Service Line Marketing Manager job openings:

What states have the most Service Line Marketing Manager jobs?

States with the most job openings for Service Line Marketing Manager jobs include:

What are popular job titles related to Service Line Marketing Manager jobs?

For Service Line Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Service Line Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 88% Physical, 1% Hybrid, and 11% Remote job distribution, with an average salary of $54,166 per year, or $26 per hour.

Marketing Manager

Elkridge, MD • On-site

W.O. Grubb Crane Rental
Construction • 201 - 500 employees
Learn more about W.O. Grubb Crane Rentalexternal

Other

Posted 12 days ago

Job description

DescriptionThe Marketing Manager will personally establish the marketing function — digital presence, lead engine, brand system, campaign calendar, sales enablement, branch support, and Salesforce marketing reporting — and then hire and lead a team as the function matures. This is a firsthand execution role for the first 12–24 months, evolving into a leadership role thereafter. The successful candidate is equally comfortable writing website copy, building sales and marketing outreach flows, ordering promotional materials, running a campaign attribution report in Salesforce, and standing on a jobsite willing to learn how the crane industry field operations work. This individual will collaborate closely with the President and partner with the Director of Sales to implement an industry-leading marketing program and go to market strategy based on service-led growth and account-based marketing. Goals include building brand awareness and an audience following and then translating that following into a scalable and efficient demand and lead gen machine. The Marketing Manager works under limited supervision and expected to work as long as necessary to perform his/her job responsibilities.
Responsibilities:Digital Marketing & Demand Generation
  • Build and execute a demand-generation program that produces qualified inbound leads for both day-trade rental inquiries, large projects, and multi-site national-account pursuits.
  • Own the company's digital marketing stack end-to-end: SEO, paid search (Google Ads, Bing), paid social (LinkedIn primary; Meta and YouTube secondary), display retargeting, and email marketing.
  • Develop keyword and content strategy targeting high-intent queries by crane type, capacity, region, and application (e.g., heavy haul, heavy lift, energy, data centers, steel plants).
  • Manage marketing analytics and lead services with multi-touch attribution back to Salesforce opportunities.
  • Establish and report on a defined KPI set sessions, MQLs, SQLs, cost per qualified lead, pipeline sourced, pipeline influenced, and marketing-sourced revenue by branch and segment.
Lead Qualification & Sales Enablement
  • Work closely with the CRM Administrator to align any website forms to lead generation.
  • Set up Salesforce with the ability to track ROI end-to-end — from advertising spend through to gross margin on sales.
  • Partner with sales leadership to build enablement assets: marketing brochures and capability collateral by service line and industry vertical, tonnage/reach charts, case studies, safety statistics packages, national-account pitch materials, and RFP response templates.
Website Development, Content & Ongoing Support
  • Own the corporate website as the primary digital storefront.
  • Publish a steady cadence of technical content — project case studies, "how we lifted it" stories, safety features, operator spotlights, equipment additions — that reinforces expertise and drives organic traffic.
  • Manage web development sprints for new features: quote request forms, crane finder / fleet browser, availability lookups, and account portals.
Brand Development & Visual Identity
  • Build and steward the brand system: logo standards, color palette, typography, photography style, tone of voice, and application guidelines across trucks, cranes, uniforms, signage, digital, and print.
  • Modernize brand expression while retaining the trust and heritage equity that customers already recognize.
  • Establish photography and video standards; commission recurring jobsite shoots and drone footage of significant lifts to build a proprietary asset library.
  • Enforce brand consistency across every branch — no branch should be running its own logo variants, ad copy, line-item cards, rate sheets, or vehicle wraps outside the system.
Branch Support & SWAG Program
  • Manage the existing merchandise shop while maintaining adoption rates among the branches (hard hats, hi-vis, jackets, hoodies, drinkware, decals, banners, jobsite signage)
  • Manage vendor relationships, quality control, inventory levels, and reorder logistics; negotiate volume pricing.
  • Equip each branch with a "brand kit in a box" - signage, sales trackers, banners, business card templates, branded PPE, and customer-facing collateral — for grand openings, customer events, and industry trade shows.
Customer Maintenance & Follow-Up
  • Develop a Net Promoter Score system to track customer experience and identify ways to improve it.
Team Building & Function Development
  • In year one, personally execute across the responsibilities above with support from external agencies, freelancers, and web/CRM contractors (Sales Summit.)
  • Develop the business case, org design, and hiring plan to build the marketing team in years two and beyond — a digital marketing specialist, a content/social specialist, a marketing operations analyst, and a graphic designer or agency partner.
  • Establish marketing budget planning, vendor procurement, and quarterly reporting for the executive team.
  • Build documented playbooks, SOPs, and templates so the function scales without requiring the manager to be personally in the loop on every campaign.
  • Perform other related tasks as directed.
Knowledge, Skills, and Experience
Essential:
  • 7+ years of relevant marketing experience in a B2B environment.
  • Direct proficiency with Salesforce, Google Ads, Google Analytics.
  • Experience implementing service-led growth strategies from a marketing perspective.
  • Will be highly data-driven, analytical, and methodical in approach and leadership.
  • Able to quickly grasp and then simplify and succinctly explain complex technical concepts in compelling copy and communications.
  • Stellar interpersonal, written, and oral communication skills. Ideally will be highly energetic, positive, and persuasive.
  • Ability to manage to a budget and coordinate multiple service providers to get results.
  • Excellent time management and multi-tasking skills.
  • Must be able to pass a drug test, background check, and fit for duty test.
Knowledge, Skills, and Experience
Preferred:
  • Marketing or Business degree preferred (Communications or a related field also welcomed); equivalent professional experience considered.
  • Direct experience in crane rental, heavy haul, aerial work platforms, or specialty equipment rental.
  • Experience marketing to both transactional day-trade customers and enterprise national accounts.
  • Experience deploying conversational AI or website chat at scale.
  • Experience with equipment-sales marketplaces (Crane Network, Machinery Trader, Ritchie Bros).
  • Sponsor-backed / private-equity portfolio-company experience.
Physical Demands:
  • Approximately 70% of time spent in usual office conditions.
  • Approximately 30% of time spent in external conditions which may include temperature variance, elevated noise levels, dust, and fumes.
  • Travel is required and is expected to account for a minimum of 30% of work time.

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