Brand strategy and reputation management * Recruitment marketing initiatives * Service line marketing * Digital marketing strategy * Community engagement * Internal communications * Executive ...
Brand strategy and reputation management * Recruitment marketing initiatives * Service line marketing * Digital marketing strategy * Community engagement * Internal communications * Executive ...
... service line teams * Lead the strategic direction for the messaging, content, and marketing ... Manage incoming requests from fee-earners or collect information and scope of services pertinent to ...
... service line teams * Lead the strategic direction for the messaging, content, and marketing ... Manage incoming requests from fee-earners or collect information and scope of services pertinent to ...
Marketing Manager
Houston, TX · On-site
... service line teams * Lead the strategic direction for the messaging, content, and marketing ... Manage incoming requests from fee-earners or collect information and scope of services pertinent to ...
Marketing Manager
Houston, TX · On-site
... service line teams * Lead the strategic direction for the messaging, content, and marketing ... Manage incoming requests from fee-earners or collect information and scope of services pertinent to ...
... and service lines. The Director manages Marketing & Communications staff and leads strategic ... Knowledge of health care consumer behavior and service-line marketing WORK SCHEDULE: Monday ...
... and service lines. The Director manages Marketing & Communications staff and leads strategic ... Knowledge of health care consumer behavior and service-line marketing WORK SCHEDULE: Monday ...
Marketing Manager
Houston, TX · On-site
... and service line teamsLead the strategic direction for the messaging, content, and marketing ... outset, and ensure management of those expectation, timelines and milestones throughout the ...
Marketing Manager
Houston, TX · On-site
... and service line teamsLead the strategic direction for the messaging, content, and marketing ... outset, and ensure management of those expectation, timelines and milestones throughout the ...
Marketing Director
New York, NY · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
New York, NY · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
New York, NY · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
New York, NY · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
MARKETING MANAGER
Rochester, MN · On-site
MARKETING MANAGER Location: Rochester, MN Duration: 10 months (Contract on W2) Required Skills ... Many candidates were medical device marketers or individual service line leads with little to no ...
MARKETING MANAGER
Rochester, MN · On-site
MARKETING MANAGER Location: Rochester, MN Duration: 10 months (Contract on W2) Required Skills ... Many candidates were medical device marketers or individual service line leads with little to no ...
Marketing Director
Houston, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Houston, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Houston, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Houston, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Dallas, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Dallas, TX · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Los Angeles, CA · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Marketing Director
Los Angeles, CA · On-site
This position partners closely with Local Markets Marketing, service line marketing, business ... Experience managing multiple priorities and stakeholders across a matrixed organization.
Associate Marketing Manager
Chicago, IL · On-site
$34 - $46.75/hr
Responsible for developing and executing through-the-line marketing programs and advertising campaigns * Manage the creative development process with internal stakeholders and external agencies
Associate Marketing Manager
Chicago, IL · On-site
$34 - $46.75/hr
Responsible for developing and executing through-the-line marketing programs and advertising campaigns * Manage the creative development process with internal stakeholders and external agencies
Service Line Marketing Manager information
See salary details
$17.56 is the 25th percentile. Wages below this are outliers.
$14.42 - $18.16
30% of jobs
The median wage is $19.81 / hr.
$18.16 - $21.90
46% of jobs
$21.90 - $25.63
1% of jobs
$25.63 - $29.37
2% of jobs
$29.37 - $33.11
3% of jobs
$33.11 - $36.84
4% of jobs
$36.84 - $40.58
3% of jobs
$40.58 - $44.32
2% of jobs
$44.32 - $48.06
1% of jobs
$48.06 - $51.79
3% of jobs
$51.79 - $55.53
4% of jobs
$14
$26
$55
How much do service line marketing manager jobs pay per hour?
As of Sep 13, 2026, the average hourly pay for service line marketing manager in the United States is $26.04, according to ZipRecruiter salary data. Most workers in this role earn between $17.79 and $32.45 per hour, depending on experience, location, and employer.
What is a service line marketing manager?
A Service Line Marketing Manager is a professional responsible for developing and implementing marketing strategies tailored to specific service lines within an organization, such as healthcare, consulting, or financial services. They work to increase brand awareness, drive demand for the service line, and support business growth by collaborating with internal teams and external partners. Their role often involves market research, campaign planning, content creation, and performance analysis to ensure that marketing objectives are met. Service Line Marketing Managers play a crucial role in aligning marketing efforts with organizational goals and customer needs.
How does a service line marketing manager typically collaborate with clinical and operational teams to develop effective marketing strategies?
A Service Line Marketing Manager works closely with clinical leaders and operational teams to understand service offerings, patient needs, and market trends. Regular meetings and strategy sessions help ensure marketing initiatives align with clinical priorities and organizational goals. This collaboration often involves gathering input from physicians, service line directors, and patient experience teams to create targeted campaigns and content. By fostering strong cross-functional relationships, the manager can develop marketing strategies that resonate with both internal stakeholders and the target patient population.
What are the key skills and qualifications needed to thrive as a service line marketing manager, and why are they important?
To thrive as a Service Line Marketing Manager, you need expertise in marketing strategy, analytics, and project management, often supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and data analytics software is typically required. Strong communication, leadership, and collaboration skills help drive cross-functional initiatives and build stakeholder relationships. These skills and qualities are essential for effectively promoting service lines, measuring campaign impact, and achieving organizational growth objectives.
What is the difference between Service Line Marketing Manager vs Product Marketing Manager?
| Aspect | Service Line Marketing Manager | Product Marketing Manager |
|---|---|---|
| Credentials | Marketing degree, certifications in healthcare or industry-specific marketing | Marketing degree, certifications in product management or marketing |
| Work Environment | Healthcare, professional services, or industry-specific settings | Tech, consumer goods, or software industries |
| Employer & Industry Usage | Hospitals, healthcare providers, or specialized service companies | Tech firms, manufacturing, or consumer brands |
| Search & Comparison Intent | Understanding roles within service lines, healthcare marketing | Comparing product-focused marketing roles, tech or product industries |
The Service Line Marketing Manager focuses on promoting specific service offerings within an organization, often in healthcare or professional services. In contrast, the Product Marketing Manager concentrates on marketing individual products or software solutions. While both roles require marketing expertise and industry knowledge, their focus areas and environments differ significantly, catering to different organizational needs.
Is a service line marketing manager a high paying job?
Service line marketing managers typically earn salaries above the national average for marketing roles, with compensation varying based on experience, industry, and location. They often require skills in strategic planning, market analysis, and cross-functional collaboration, which can contribute to higher pay levels.
What cities are hiring for Service Line Marketing Manager jobs?
Cities with the most Service Line Marketing Manager job openings:
What states have the most Service Line Marketing Manager jobs?
States with the most job openings for Service Line Marketing Manager jobs include:
What are popular job titles related to Service Line Marketing Manager jobs?
For Service Line Marketing Manager jobs, the most frequently searched job titles are:
Executive Director, Foundation, Marketing and Public Relations
Harrisonville, MO • On-site
CASS REGIONAL MEDICAL CENTER
• Health Care and Social Assistance • 51 - 200 employees51 - 200 employees
Full-time
Re-posted 15 days ago
Key responsibilities
Develops and executes comprehensive marketing strategies to support organizational growth and enhance the Cass Regional Medical Center brand.
Provides leadership for public relations activities, including media relations, community announcements, and crisis communication planning.
Oversees initiatives to improve the patient experience, including patient satisfaction programs and collaboration with clinical leadership.
Cass Regional Medical Center rating
6.1
Based on 5 frontline employees who took The Breakroom Quiz
Job description
Position Summary
Reporting directly to the Chief Executive Officer, the Executive Director of Foundation, Marketing & Public Relations serves as the organization's executive leader for strategic marketing, communications, public relations, philanthropy, patient experience, and community engagement.
This executive is responsible for protecting and enhancing the reputation of Cass Regional Medical Center while advancing philanthropic initiatives that support the organization's mission. The position provides leadership for Marketing, Public Relations, Foundation operations, Patient Satisfaction initiatives, the Patient Advisory Council, community outreach, and volunteer engagement while working collaboratively with executive leadership, physicians, staff, the Foundation Board of Directors, community partners, and the organization's contracted marketing agencies.
The Executive Director develops and executes comprehensive marketing strategies that support organizational growth, strengthens the Cass Regional Medical Center brand, oversees fundraising initiatives, cultivates donor relationships, leads community engagement efforts, and ensures consistent, transparent communication with patients, employees, physicians, media partners, and the public.
MARKETING, PUBLIC RELATIONS & COMMUNICATIONS
Executive Leadership Responsibilities
Provides executive leadership for all marketing and communications functions including:
- Development and implementation of the organization's annual marketing strategy
- Management of the annual marketing budget
- Oversight of advertising and media expenditures
- Development of measurable marketing initiatives aligned with organizational priorities
- Brand strategy and reputation management
- Recruitment marketing initiatives
- Service line marketing
- Digital marketing strategy
- Community engagement
- Internal communications
- Executive communications
- Crisis communications
- Public Information Officer responsibilities during emergency situations
Marketing:
- Strengthen the Cass Regional Medical Center brand
- Support strategic organizational growth
- Educate the communities we serve
- Promote exceptional patient care
- Strengthen physician and employee recruitment
- Increase awareness of services and programs
- Support Foundation fundraising initiatives
- Tell Cass Regional Medical Center's stroy
Responsibilities include:
- Annual marketing plan development
- Campaign strategy
- Digital advertising
- Print advertising
- Radio
- Streaming media
- Billboards
- Google Ads
- Social Media advertising
- Website strategy
- Search Engine Optimization (SEO)
- Marketing analytics
- Return on Investment (ROI) measurement
- Marketing Agency Management
- Serves as the executive liaison for contracted marketing partners
Provides oversight of:
- Website hosting
- Website CMS
- Wellness Matters content
- Website enhancements
- Digital user experience
- Promotional Vendors
Public Relations
Serves as the organization's chief Public Relations executive responsible for protecting and enhancing the reputation of Cass Regional Medical Center.
Responsibilities include:
- Media relations
- Press releases
- News stories
- Community announcements
- Executive communications
- Internal communications
- Physician communications
- Board communications
- Foundation communications
- Community partnerships
- Crisis communication planning
Maintains relationships with local and regional media including:
- Tribune & Times
- North Cass Herald
- Steel City Media
- Regional television and healthcare publications
- Brand Management
Provides executive oversight of the Cass Regional Medical Center brand by ensuring:
- Consistent messaging
- Brand standards
- Visual identity
- Organizational storytelling
- Patient success stories
- Physician spotlights
- Employee recognition
- Community impact stories
- Photography
- Video production
- Publications
- Newsletters
- Promotional materials
- Social Media & Digital Engagement
Leads the organization's digital communication strategy through:
- Content development
- Patient stories
- Employee recognition
- Physician highlights
- Foundation event promotion
- Service line marketing
- Community education
- Social media analytics
- Audience engagement
- Digital reputation management
Patient Experience
Provides executive oversight of initiatives designed to improve the patient experience throughout the organization including:
- Patient satisfaction initiatives
- Patient experience improvement strategies
- Patient feedback analysis
- Collaboration with operational leaders to improve patient experience scores
- Patient communication initiatives
- Recognition of exceptional patient care experiences
- Works collaboratively with clinical leadership to identify opportunities that enhance the patient experience while supporting organizational quality goals.
Patient Advisory Council
Provides executive leadership and administrative oversight for the Patient Advisory Council by:
- Coordinating council meetings
- Recruiting community members
- Facilitating patient feedback
- Presenting recommendations to executive leadership
- Integrating patient perspectives into organizational initiatives
- Supporting patient-centered care initiatives
- Crisis Communications
Serves as the organization's Public Information Officer during emergency events.
Responsibilities include:
- Coordinating communication with the CEO and Incident Command
- Preparing media statements
- Managing media inquiries
- Monitoring social media
- Internal employee communications
- Public messaging
- Reputation management
- Ensures communication is timely, accurate, transparent, and compliant with patient privacy regulations.
FOUNDATION LEADERSHIP
This section would include:
- Foundation strategic planning
- Annual fundraising
- Major gifts
- Planned giving
- Capital campaigns
- Grants
- Scholarship programs
- Employee Assistance Fund
- Patient Assistance Fund
- Memorial & Healing Gardens
- Floyd and Franceline Parris Community Trail
- Foundation financial management
- Form 990 oversight
- Foundation Board governance
- Board committees
- Special events
- Donor stewardship
- Volunteer Services
- Auxiliary revitalization
This position is one of the primary public-facing executives for the organization and should clearly include leadership of civic engagement, hospital representation, business partnerships, and community advocacy.
Community Relations
Serves as the executive leader for community engagement by developing and strengthening relationships that enhance Cass Regional Medical Center's visibility, reputation, and mission throughout the region.
Responsibilities include:
- Develop and implement a comprehensive community relations strategy aligned with the organization's strategic plan.
- Represent Cass Regional Medical Center at civic, business, healthcare, educational, and community organizations.
- Build and maintain relationships with local government officials, elected leaders, school districts, colleges, chambers of commerce, economic development organizations, and community partners.
- Identify opportunities for strategic partnerships that improve community health and expand organizational awareness.
- Coordinate hospital participation in community events, health fairs, educational seminars, sponsorships, and outreach initiatives.
- Foster relationships with local businesses, foundations, service organizations, and corporate partners to support hospital initiatives and Foundation fundraising efforts.
- Collaborate with clinical and operational leaders to promote community education programs focused on prevention, wellness, and population health.
- Strengthen relationships with physicians, medical staff, volunteers, donors, patients, and community advocates to enhance community trust and engagement.
- Promote the organization's mission, vision, values, and strategic priorities through meaningful community involvement.
- Identify emerging community needs and communicate opportunities to executive leadership.
- Serve as an ambassador for Cass Regional Medical Center while strengthening the organization's reputation throughout the region.
- Community Engagement Strategy
The ideal candidate is a visionary leader who excels at building relationships, inspiring philanthropy, communicating effectively, and driving organizational growth.
Required Qualifications- Bachelor's degree required; Master's degree preferred
- Five or more years of progressive executive leadership experience in healthcare, nonprofit, marketing, communications, philanthropy, or a related field
- Demonstrated success in fundraising, donor development, or nonprofit leadership
- Experience leading marketing, branding, or public relations initiatives
- Experience working with Boards of Directors
- Exceptional written, verbal, and presentation skills
- Strong financial management and strategic planning experience
CFRE certification is preferred.
The Leader We're Looking For
You are someone who:
- Inspires confidence with donors, physicians, executives, and community leaders.
- Is equally comfortable asking for a transformational gift or speaking to the media.
- Thinks strategically while executing with excellence.
- Enjoys leading both creative marketing initiatives and high-impact fundraising campaigns.
- Builds meaningful relationships that strengthen organizations and communities.
- Has a passion for healthcare and serving others.
Compensation & Benefits
Starting salary of $116,000 with the opportunity for a higher starting salary based on relevant experience, qualifications, and demonstrated success up to $170,000. Position is bonus eligible.
About Cass Regional Medical Center
Sourced by ZipRecruiter
Industry
Health care and social assistance
Company size
51 - 200 Employees
Headquarters location
Harrisonville, MO, US
Year founded
1989