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Seo Program Manager Jobs in Baltimore, MD (NOW HIRING)

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Seo Program Manager information

See Baltimore, MD salary details

$39.7K

$85.7K

$133.6K

How much do seo program manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for seo program manager in Baltimore, MD is $85,658.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,600.00 and $96,900.00 per year, depending on experience, location, and employer.

What is an SEO program manager?

An SEO Program Manager is a professional responsible for overseeing and coordinating a company's search engine optimization (SEO) strategies and initiatives. They manage large-scale SEO projects, collaborate with cross-functional teams, and set goals to improve organic search rankings and website traffic. Their responsibilities often include developing SEO roadmaps, monitoring performance metrics, and ensuring that SEO best practices are integrated across all digital marketing efforts. The role requires both technical SEO knowledge and strong project management skills to drive business growth through improved online visibility.

How does an SEO program manager typically collaborate with other teams to achieve search performance goals?

As an SEO Program Manager, you’ll work closely with content creators, web developers, and marketing teams to align SEO strategies with broader business objectives. This involves leading cross-functional meetings to set priorities, sharing keyword trends, ensuring technical SEO best practices are implemented, and monitoring the impact of changes. Effective communication and project management skills are essential, as you’ll often translate SEO requirements into actionable tasks for different teams. Regular progress updates and joint troubleshooting sessions help ensure everyone is working toward shared performance targets.

What are the key skills and qualifications needed to thrive as an SEO program manager, and why are they important?

To thrive as an SEO Program Manager, you need expertise in search engine optimization strategies, data analysis, and project management, typically supported by a degree in marketing or a related field. Familiarity with SEO tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems and web analytics platforms is essential. Strong communication, leadership, and problem-solving skills help you collaborate across teams and drive SEO initiatives forward. These skills are crucial for increasing organic search visibility, optimizing website performance, and achieving measurable business growth.

What is the difference between Seo Program Manager vs Seo Specialist?

AspectSeo Program ManagerSeo Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Analytics or SEMrushSimilar credentials; often holds certifications in SEO tools and analytics
Work EnvironmentOversees multiple SEO projects, manages teams, and develops strategiesExecutes specific SEO tasks such as keyword research, on-page optimization, and link building
Employer & Industry UsageCommon in digital marketing agencies, large corporations, and e-commerce companiesUsed across similar industries, often as a hands-on role supporting SEO campaigns

The Seo Program Manager focuses on strategic planning, project oversight, and team management, while the Seo Specialist handles the execution of specific SEO tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

SEO and Paid Search Specialist

Owings Mills, MD • On-site

Strategic Factory
Marketing • 51 - 200 employees
Learn more about Strategic Factoryexternal

$60K - $75K/yr

Full-time

Medical, Retirement, PTO

Re-posted 7 days ago

Job description

Job Type
Full-time
Description
Position Summary
* This is a hybrid position
The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.
The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.
*This is a hybrid position with a combination of remote and in-office days.
Essential Duties & Responsibilities
Search Engine Optimization (SEO)
  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC) & Paid Media
  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
  • Monitor performance and generate reports with actionable insights and improvement recommendations.
  • Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.

Analytics & Reporting
  • Measure and report on campaign KPIs, including traffic, conversions, and ROI.
  • Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
  • Provide clear, data-backed updates to the Client Services team for client reporting.
  • Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.

Collaboration & Execution
  • Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
  • Implement recommendations for landing page improvements and conversion optimization.
  • Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
  • Proactively identify areas for improvement within campaigns and workflows.

Requirements
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
    • Google Ads, Microsoft Ads
    • Google Analytics 4, Google Tag Manager, Google Search Console
    • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
    • CMS platforms such as WordPress
    • Microsoft Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent written and verbal communication skills for internal reporting and documentation.

Preferred Skills
  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Why Work for Strategic Factory
Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.
Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.
Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.
Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.
Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.
Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.
Strategic Factory is an Equal Opportunity Employer
Salary Description
$60,000 - $75,000 per year

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