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Seo Program Manager Jobs in Michigan (NOW HIRING)

Optimal

Assistant Website Manager

Warren, MI · On-site

Additional expertise in user testing, search engine optimization (SEO), experience with shopping ... Manage day-to-day processes and timelines, coordinating with production and creative agencies to ...

Optimal Inc.

Assistant Website Manager

Warren, MI · On-site

Additional expertise in user testing, search engine optimization (SEO), experience with shopping ... Manage day-to-day processes and timelines, coordinating with production and creative agencies to ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages ... Work closely with account management, design, development, content, sales, and agency leadership ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages ... Work closely with account management, design, development, content, sales, and agency leadership ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages ... Work closely with account management, design, development, content, sales, and agency leadership ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages ... Work closely with account management, design, development, content, sales, and agency leadership ...

Rock Connections

Senior CRO Manager

Detroit, MI · On-site

You'll partner closely with SEO managers, content growth teams, product teams, and engineering to design and execute sophisticated A/B and multivariate tests that drive measurable impact on the ...

Yeo & Yeo

Digital Marketing Lead

Troy, MI · On-site

Website, SEO & Digital Experience * Own the management, optimization, and execution of Yeo & Yeo ... plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire ...

Yeo & Yeo

Digital Marketing Lead

Troy, MI · On-site

Website, SEO & Digital Experience * Own the management, optimization, and execution of Yeo & Yeo ... plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire ...

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All JobsSeo Program JobsSeo Program Manager JobsSeo Program Manager Jobs in Michigan

Seo Program Manager information

What is an SEO program manager?

An SEO Program Manager is a professional responsible for overseeing and coordinating a company's search engine optimization (SEO) strategies and initiatives. They manage large-scale SEO projects, collaborate with cross-functional teams, and set goals to improve organic search rankings and website traffic. Their responsibilities often include developing SEO roadmaps, monitoring performance metrics, and ensuring that SEO best practices are integrated across all digital marketing efforts. The role requires both technical SEO knowledge and strong project management skills to drive business growth through improved online visibility.

How does an SEO program manager typically collaborate with other teams to achieve search performance goals?

As an SEO Program Manager, you’ll work closely with content creators, web developers, and marketing teams to align SEO strategies with broader business objectives. This involves leading cross-functional meetings to set priorities, sharing keyword trends, ensuring technical SEO best practices are implemented, and monitoring the impact of changes. Effective communication and project management skills are essential, as you’ll often translate SEO requirements into actionable tasks for different teams. Regular progress updates and joint troubleshooting sessions help ensure everyone is working toward shared performance targets.

What are the key skills and qualifications needed to thrive as an SEO program manager, and why are they important?

To thrive as an SEO Program Manager, you need expertise in search engine optimization strategies, data analysis, and project management, typically supported by a degree in marketing or a related field. Familiarity with SEO tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems and web analytics platforms is essential. Strong communication, leadership, and problem-solving skills help you collaborate across teams and drive SEO initiatives forward. These skills are crucial for increasing organic search visibility, optimizing website performance, and achieving measurable business growth.

What is the difference between Seo Program Manager vs Seo Specialist?

AspectSeo Program ManagerSeo Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Analytics or SEMrushSimilar credentials; often holds certifications in SEO tools and analytics
Work EnvironmentOversees multiple SEO projects, manages teams, and develops strategiesExecutes specific SEO tasks such as keyword research, on-page optimization, and link building
Employer & Industry UsageCommon in digital marketing agencies, large corporations, and e-commerce companiesUsed across similar industries, often as a hands-on role supporting SEO campaigns

The Seo Program Manager focuses on strategic planning, project oversight, and team management, while the Seo Specialist handles the execution of specific SEO tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What cities in Michigan are hiring for Seo Program Manager jobs?

Cities in Michigan with the most Seo Program Manager job openings:

Senior Program Manager, Demand Generation

Detroit, MI • On-site

Relativity
See more jobs at Relativityexternal

$128K - $192K/yr

Other

Re-posted 4 days ago

Key responsibilities

  • Own and optimize demand generation strategies and campaigns across multiple channels to drive trials and demo requests.

  • Manage website content, SEO, and editorial operations to support marketing objectives.

  • Oversee CRM and email marketing workflows, including onboarding, nurturing, and sales sequences.

Job description

Posting Type

Hybrid

Job Overview

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.
This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

Job Description and Requirements

Role Responsibilities

Demand Generation and Pipeline

  • Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV

  • Own andoptimizepaid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI

  • Adviseleadership on funnel health, channel ROI, and investment prioritization

  • Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

  • Own ourWebflowsite: strategy, page edits, CMS updates, and new page launches

  • Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program

  • Run editorial operations for two founderSubstacksand bi-weekly newsletters

  • Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

  • Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow

  • Design and build onboarding, nurture, sales, and marketing email sequences across both products

  • Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

Analytics, Attribution, and Operations

  • Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes

  • Translate data fromBigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership

  • Own the fullmartechstack and build AI workflows and automations across your workflow

What We Are Looking For

  • 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company

  • Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution

  • Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level

  • Strong HubSpotproficiencyacross sequences, workflows, lifecycle management, and reporting

  • Experience designing and executing SEO or content programs with measurable pipeline impact

  • Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data fromBigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations

  • AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to

  • Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Preferred Qualifications

  • Experience with AEO, LLM citation optimization, or AI-driven search visibility programs

  • Familiarity withBigQueryor data warehouse tools for marketing attribution

  • Experience inlegaltech, legal operations, or selling to law firms or in-house legal teams

  • Experience building and owning amartechstack from the ground up

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

$128,000 and $192,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills:

Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)

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