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Seo Associate Jobs in Baltimore, MD (NOW HIRING)

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Seo Associate information

See Baltimore, MD salary details

$48.7K

$54.6K

$59.1K

How much do seo associate jobs pay per year?

As of Aug 27, 2026, the average yearly pay for seo associate in Baltimore, MD is $54,650.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,200.00 and $57,100.00 per year, depending on experience, location, and employer.

What does an SEO Associate do?

A SEO Associate is responsible for supporting the development and execution of search engine optimization strategies to improve a website’s visibility in search engine results. Their tasks often include keyword research, on-page optimization, technical SEO audits, content creation or review, and monitoring website performance using analytics tools. SEO Associates work closely with marketing teams to ensure best practices are implemented and may also assist in link-building efforts. The role requires analytical skills, attention to detail, and staying updated with the latest search engine algorithms and trends.

What are the key skills and qualifications needed to thrive as an SEO Associate, and why are they important?

To thrive as an SEO Associate, you need a solid grasp of search engine algorithms, keyword research, on-page and off-page optimization, and often a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEMrush, Moz, and experience with content management systems is highly valuable. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with content and technical teams. These competencies are essential for improving website visibility, driving organic traffic, and contributing to business growth in a competitive digital landscape.

What are some common challenges faced by SEO Associates in their daily work?

SEO Associates often encounter challenges such as keeping up with frequent search engine algorithm updates, balancing multiple ongoing projects, and effectively communicating SEO strategies to non-technical team members. They may also face difficulties in acquiring high-quality backlinks or optimizing legacy content within strict deadlines. Success in this role requires adaptability, attention to detail, and strong collaboration with content creators, developers, and marketing teams.

What is the difference between Seo Associate vs Content Marketing Specialist?

AspectSeo AssociateContent Marketing Specialist
Required CredentialsSEO certifications, digital marketing backgroundContent creation, marketing certifications
Work EnvironmentDigital marketing teams, SEO agenciesMarketing departments, content teams
Employer & Industry UsageCommon in tech, e-commerce, marketing firmsUsed across various industries focusing on content
Search & Comparison IntentUnderstanding SEO roles, career pathsComparing content marketing roles

The main difference between an Seo Associate and a Content Marketing Specialist lies in their focus areas. Seo Associates primarily optimize websites for search engines, focusing on SEO strategies, keywords, and analytics. Content Marketing Specialists concentrate on creating and distributing engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing teams.

Can you get an SEO associate job with no experience?

An SEO associate position typically requires some knowledge of search engine optimization, keyword research, and tools like Google Analytics or SEMrush. While prior experience is often preferred, entry-level roles may be available for candidates with strong analytical skills, a willingness to learn, and relevant certifications or training. Demonstrating understanding of SEO fundamentals can improve chances of securing such a role without prior experience.

What are the most commonly searched types of Seo jobs in Baltimore, MD?

The most popular types of Seo jobs in Baltimore, MD are:

What are popular job titles related to Seo Associate jobs in Baltimore, MD?

For Seo Associate jobs in Baltimore, MD, the most frequently searched job titles are:

What job categories do people searching Seo Associate jobs in Baltimore, MD look for?

The top searched job categories for Seo Associate jobs in Baltimore, MD are:

Seo Associate jobs near you
Infographic showing various Seo Associate job openings in Baltimore, MD as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $54,650 per year, or $26.3 per hour.

SEO and Paid Search Specialist

Owings Mills, MD • Hybrid

Strategic Factory
Marketing • 51 - 200 employees
Learn more about Strategic Factoryexternal

$60K - $75K/yr

Full-time

Medical, Retirement, PTO

Re-posted 20 days ago

Job description

Description

Position Summary

  *This is a hybrid position 

The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.


The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.


*This is a hybrid position with a combination of remote and in-office days.


Essential Duties & Responsibilities

Search Engine Optimization (SEO)

  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC) & Paid Media

  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
  • Monitor performance and generate reports with actionable insights and improvement recommendations.
  • Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.

Analytics & Reporting

  • Measure and report on campaign KPIs, including traffic, conversions, and ROI.
  • Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
  • Provide clear, data-backed updates to the Client Services team for client reporting.
  • Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.

Collaboration & Execution

  • Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
  • Implement recommendations for landing page improvements and conversion optimization.
  • Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
  • Proactively identify areas for improvement within campaigns and workflows.

Requirements

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
    • Google Ads, Microsoft Ads
    • Google Analytics 4, Google Tag Manager, Google Search Console
    • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
    • CMS platforms such as WordPress
    • Microsoft  Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent written and verbal communication skills for internal reporting and documentation.

Preferred Skills

  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Why Work for Strategic Factory

Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.

Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.

Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.

Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.

Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.

Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.


Strategic Factory is an Equal Opportunity Employer

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