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The agency is located at the George Herbert Walker Bush State Building located in the Capitol Complex at 1801 N. Congress Ave. Austin, TX 78701.

General Description:

This position supports integrated marketing for a variety of programs and products across the Texas Higher Education Coordinating Board (THECB). Work involves developing marketing strategy and messaging; creating and editing written content for materials including printed brochures, webpages, social media, promo toolkits, and more; managing sub-brand social media channels; managing the production process of marketing materials and collaborating with creative team on design and copy editing; managing vendor relationships and deliverables; keeping the internal marketing team up-to-date on key milestones for products and programs; and leveraging multiple channels to execute marketing strategies, including social media, email, network marketing, and digital advertising. Work is performed under limited supervision and requires self-direction, independent judgement, and exceptional organization skills. This position reports to the Senior Director of Marketing and Communications.

General Duties and Responsibilities:

   Owns the top-of-funnel marketing strategy and execution for a portfolio of programs, products, and initiatives across the agency, serving a variety of audiences.

   Ensures broad promotion and adoption of programs and products. Meets all existing marketing needs for programs and products and provides creative ideas for new strategies and tactics.

   Serves as account manager for programs within their portfolio, interfacing with program teams for strategic marketing development, feedback, and outcomes reporting; working with creative staff on editing and design; and sharing key milestones with marketing team to coordinate internal communications, agency external communications, and media relations. Serves as a backup to agency Webmaster using familiarity of WordPress or other CMS, including utilizing page builders such as Gutenberg, Elementor, Kadence, etc.

   Assist webmaster in meeting with internal clients to guide and train in content creation for website, including formatting long-form content for readability, consistency, and brand alignment, as well as ensuring all content follows accessibility best practices (alt text, headings, contrast).

    Collaborates with cross-functional teams (including product, program, design, media relations, and government relations) to advise on, develop, analyze, and report back on marketing strategies.

   Designs, executes and analyzes marketing tactics and campaigns for social media, email, network marketing, and paid search and social advertising.

   Develops and tests messaging and ongoing marketing strategies to support programs, products, and campaigns.

   Writes marketing content for a variety of channels and develops marketing materials and promo kits for products and programs.

   Helps manage social media calendar and social media content strategy for the consumer-facing agency sub brands Texas OnCourse and My Texas Future.

   Synthesizes marketing metrics, especially social media metrics, reports on marketing performance to division leadership, and makes strategic recommendations based on metrics analysis.

   Stays on top of industry trends and advises on new tactics, channels, and market opportunities.

   Performs other duties as assigned.

Knowledge, Skills, and Abilities:

Knowledge of best practices, trends, and developments in digital marketing channels and tactics, including social media, email marketing, blogging, website content, SEO, and digital advertising.

Knowledge of social media metrics and Google analytics (GA4).

Knowledge of state and national higher education trends and issues.

Skill in using general office software, including Microsoft word, Outlook, PowerPoint, Excel.

Ability to synthesize marketing metrics and analytics, report on significance of metrics to non-marketing staff, and make strategic recommendations for marketing tactics.

Ability to take in, understand, and contextualize new information quickly.

Ability to craft messaging and creative and content ideas that generate engagement on social media channels, on websites, and in email marketing.

Ability to think and plan strategically.

Ability to plan, organize, effectively manage, and complete multiple priorities and projects concurrently.

Ability to take initiative; work independently; and make decisions using sound judgment, analytical thinking, and sound reasoning.

Ability to collaborate with diverse individuals and groups.

Ability to gather, analyze, translate, and communicate complicated information in a clear, effective, organized, concise, professional, and courteous way with individuals from diverse social, ethnic, economic, and cultural backgrounds.

Ability to meet periodic, milestone, and final deadlines; and to keep management abreast of issues.

Ability to perform detailed work accurately.

Ability to demonstrate flexibility and adaptability toward changes in assignments.

Military Crosswalk:  Military Crosswalk for Occupational Category - Information and Communication

Required Minimum Education and Experience:

Bachelor's degree in communications, marketing, advertising, public relations, journalism, and/or English, from an accredited college or university; years of related experience may substitute

Minimum 2 years of experience in marketing or communications.

Experience developing content for social media.

Demonstrated expertise in writing marketing copies for various mediums and platforms.

Experience compiling and analyzing digital marketing metrics.

Preferred:

Experience with Asana or similar project management and editorial and social media calendar software.

  Technical knowledge of website content management systems and basic HTML and CSS

Experience working for multiple clients as part of an agency a plus.

Experience using Hootsuite and Later a plus.

Physical Requirements and/or Working Conditions:

Work is performed in a standard office environment and requires:

•  Regular, reliable, and punctual attendance at work;

•  Frequent use of personal computer, copiers, printers, and telephones;

•  Frequent sitting;

•  Frequently working under deadlines, as a team member, and in direct contact with others.

• If/when working from home, a strong, reliable internet connection and a dedicated workspace are required.

Workforce:

Must be able to:

• Demonstrate knowledge of customer service deliverables.

• Show flexibility and adaptability toward changes in assignments and work schedules, working extended hours as necessary.

• Adhere to the organization's internal management policies and procedures.

• Contribute to the agency's performance measures and mission.

• Adhere to organizational branding.

• Contribute to the agency's performance measures and mission.

Application Requirements:

The Texas Higher Education Coordinating Board is an Equal Opportunity Employer. A State of Texas application is required to apply. For more information on how to apply for this position, go to the Coordinating Board's employment opportunities website atCareers - Texas Higher Education Coordinating Board

The Texas Higher Education Coordinating Board participates in E-Verify for each new employees' Form I-9 to confirm work authorization. For questions, please call the HR Department at 512-427-6190. For vocal and/or hearing assistance call 7-1-1.

Notes to Applicant:

If you require any reasonable accommodation for the interview process, please inform the hiring representative who calls to schedule your interview. This position has been designated as a security sensitive position. A criminal background investigation will be conducted on the final candidate for this position.

Your job application must be completely filled out. Your application must contain dates of employment, job titles, name of employer and a description of duties performed in a way that demonstrates you meet the minimum qualifications for the position for which you are applying. Resumes do not take the place of the requirement to include this information on the application. If this information is not submitted, your application may be rejected because it is incomplete.

Veterans Information: THECB is committed to hiring Veterans. To receive Veteran's Preference, a copy of the FORM DD214 -member #4, must be attached when submitting your application.

AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER: THECB does not discriminate on the basis, of race, color, religion, sex, national origin, age, or disability in employment or the provision of services.

Job offer and continuation of employment with THECB is contingent upon:

• Proof of education and experience listed on the application.
• Eligibility/authorization to work in the U.S.
• Satisfactory results from a pre-employment criminal history background check.
• Compliance with the Selective Service Law for males ages 18-25. Please be advised that under Texas law, names and other information concerning applicants or nominees may be subject to disclosure upon request.

THECB does not allow dual employment with other state of Texas agencies or institutions.

Skills assessment may be conducted at time of interview

No phone calls or emails, please. Due to the high volume of applications, we do not accept telephone calls and cannot reply to all email inquiries. Only candidates selected for interview will be contacted.