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Senior Ppc Manager Jobs in California (NOW HIRING)

DirectedLINK LLC

Senior PPC Manager

Los Angeles, CA

$190K - $230K/yr

Senior PPC Manager TYPE: Full-Time COMPENSATION RANGE: $190,000 - $230,000 LOCATION: Los Angeles, CA (Downtown Los Angeles) WORK SCHEDULE: Onsite - Monday to Friday INDUSTRY: Legal Services ...

Neil Patel Digital

Senior Account Manager

San Diego, CA · On-site

$60K - $80K/yr

Our company specializes in SEO/Content Marketing, PPC, Email Marketing, & Conversion Optimization ... The Digital Marketing Client Manager is a client-facing marketing manager style role. This role ...

Neil Patel Digital

Senior Account Manager

San Diego, CA · On-site

$60K - $80K/yr

Our company specializes in SEO/Content Marketing, PPC, Email Marketing, & Conversion Optimization ... The Digital Marketing Client Manager is a client-facing marketing manager style role. This role ...

Collabera

SEM Specialist

Sunnyvale, CA · On-site

Proactive in optimizing campaigns/bids to meet the monthly PPC targets * Comfortable using Excel (Pivot table and V-look up) and presenting performance updates to senior management * Strong ...

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Senior Ppc Manager information

What is a senior PPC manager?

Senior PPC Managers are experienced digital marketing professionals who specialize in managing pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media. They develop strategies to maximize ROI, oversee campaign performance, and analyze data to make informed decisions. Their responsibilities often include team leadership, budget management, keyword research, and staying current with industry trends to drive effective advertising outcomes.

What are the key skills and qualifications needed to thrive as a senior PPC manager?

To thrive as a Senior PPC Manager, you need deep expertise in pay-per-click advertising, data analysis, campaign optimization, and a relevant degree or Google Ads certification. Mastery of tools like Google Ads, Microsoft Advertising, Google Analytics, and bid management platforms is essential. Strong communication, strategic thinking, and leadership skills help you collaborate with teams and effectively manage client relationships. These skills ensure campaigns deliver measurable ROI, stay ahead of industry trends, and drive business growth.

How does a senior PPC manager typically collaborate with other departments to achieve campaign goals?

A Senior PPC Manager often works closely with teams such as marketing, creative, analytics, and sales to ensure pay-per-click campaigns are aligned with overall business objectives. Collaboration includes sharing campaign data with analytics for performance insights, coordinating with the creative team for ad copy and visuals, and discussing lead quality with the sales team. This cross-functional approach helps optimize campaigns for better ROI and ensures messaging consistency across all channels. Regular meetings and transparent communication are key to successful collaboration in this role.

What is the difference between Senior Ppc Manager vs Digital Marketing Manager?

AspectSenior Ppc ManagerDigital Marketing Manager
Required CredentialsCertifications in PPC platforms (Google Ads, Bing Ads)Broader marketing certifications (Google Analytics, HubSpot)
Work EnvironmentFocus on paid advertising campaigns, SEM teamsOversees multiple marketing channels including SEO, content, social media
Employer & Industry UsageCommon in digital advertising agencies, e-commerce, tech firmsUsed across various industries for overall marketing strategy

The Senior Ppc Manager specializes in managing paid search campaigns with specific PPC certifications, focusing on SEM platforms. In contrast, a Digital Marketing Manager oversees a broader range of marketing activities, including SEO, content, and social media, often requiring a wider skill set. Both roles are vital in digital marketing but differ in scope and focus.

What does a senior PPC manager do?

A senior PPC manager oversees pay-per-click advertising campaigns, developing strategies to optimize ad performance and maximize return on investment. They analyze data, manage budgets, and coordinate with marketing teams, often using tools like Google Ads and Bing Ads, to ensure campaign success and meet business goals.

What is a senior PPC manager's salary?

A senior PPC manager's salary typically ranges from $70,000 to $120,000 annually, depending on experience, location, and company size. They often have expertise in tools like Google Ads and analytics platforms, and may earn bonuses or commissions based on campaign performance.

What are popular job titles related to Senior Ppc Manager jobs in California?

For Senior Ppc Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Senior Ppc Manager jobs in California look for?

The top searched job categories for Senior Ppc Manager jobs in California are:

What cities in California are hiring for Senior Ppc Manager jobs?

Cities in California with the most Senior Ppc Manager job openings:

Senior Ppc Manager jobs near you
Infographic showing various Senior Ppc Manager job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 75% In-person, and 25% Remote job distribution.

Senior PPC Manager

DirectedLINK LLC

Los Angeles, CA

$190K - $230K/yr

Full-time

Re-posted 19 days ago

Job description

TITLE: Senior PPC Manager

TYPE: Full-Time

COMPENSATION RANGE: $190,000 – $230,000

LOCATION: Los Angeles, CA (Downtown Los Angeles)

WORK SCHEDULE: Onsite – Monday to Friday

INDUSTRY: Legal Services / Personal Injury

*Must be authorized to work in the U.S. We are unable to sponsor for this position**

 

COMPANY INFO

A fast-growing personal injury law firm operating in a high-volume, high-intent inbound lead environment. The organization is known for aggressive digital marketing, rapid scaling, and performance-focused case acquisition systems.

 

ROLE

The Senior PPC Manager owns end-to-end PPC performance and attribution pipelines across high-intent lead generation channels. This role builds, optimizes, troubleshoots, and scales complex paid acquisition systems to improve cost-per-case, lead quality, and overall case acquisition outcomes.

 

Key Responsibilities

  • Build, manage, and optimize Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns.
  • Improve lead quality, CPL, ROAS, and cost-per-case through continuous testing.
  • Create and execute testing roadmaps across copy, bidding, landing pages, and audience strategies.
  • Manage Google Local Service Ads: performance, service areas, reviews, dispute resolution.
  • Maintain and optimize Google Business Profiles for accuracy and compliance.
  • Ensure flawless attribution and lead flow across Google Ads → CallRail → Intaker → Salesforce.
  • Troubleshoot issues across Zapier, CallRail, chatbots, IVR routing, and CRM integrations.
  • Verify accurate attribution, prevent duplicates, and maintain Salesforce data integrity.
  • Conduct weekly call audits to evaluate intake performance and case retention quality.
  • Test call routing paths weekly to ensure correct queues, escalations, and language routing.
  • Analyze funnel performance (connected → qualified → contract sent → retained).
  • Deliver weekly reporting on leads, spend, CPL, projections, and down-funnel insights.
  • Present strategic recommendations, competitive analysis, and performance enhancements.
  • Train new staff on marketing systems, routing logic, workflows, and attribution.
  • Ensure compliance with Google Ads policies, brand standards, security protocols.
  • Document system changes and maintain SOPs.

REQUIRED & PREFERRED QUALIFICATIONS

Required

  • 9+ years hands-on PPC experience in high-budget, ROI-driven environments.
  • Proven ability to improve CPL, ROAS, cost-per-case, and lead quality.
  • Expert-level mastery of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies.
  • Experience integrating PPC with Salesforce or comparable CRMs.
  • Strong proficiency with CallRail, Zapier, chatbots, landing page testing, and dynamic tracking setups.
  • Deep analytical skills using GA4 and performance dashboards.
  • Demonstrated ability to build full-funnel acquisition systems.
  • Personal injury or call-based lead generation experience.

Preferred

  • Experience with Intaker, Unbounce, VWO, Segment, or IVR routing systems.
  • Experience working with intake or call center operations.