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Audience Engagement Manager, RedPoint Media

RedPoint Media is seeking an Audience Engagement Manager for a part-time contract position based in Calgary. This position will start immediately. RedPoint Media has a hybrid office setup offering employees the opportunity to work from home or from the co-working space at CSpace Marda Loop. Regular in-person team meetings and attendance at events are required. Salary will be commensurate with experience.

our company

RedPoint Media Group Inc. is an award-winning publishing house and content-driven marketing studio in Calgary. We create Avenue, an award-winning city lifestyle magazine and The Scene, Calgary’s going out guide. Our company also creates custom publications for clients, including the Calgary Foundation and the Alberta Cancer Foundation.

RedPoint’s mission is to create connected communities for all through trusted storytelling, and as a RedPoint employee, you’ll play a vital role in celebrating the city and its people.

the opportunity
The role of Audience Engagement Manager acts as a bridge between digital editorial and production to increase reader engagement. 

As Audience Engagement Manager, you will:

• lead digital engagement content strategy and creation, ensuring editorial quality across all digital platforms to enhance audience and advertiser interest 
• track audience analytics and identify goals for engagement growth, providing regular reporting to the VP and President.
• create, implement and manage new engagement strategies for all cross-platform programs 
• lead and implement a growth strategy for newsletter audiences
• Implement engagement growth strategies and tactics for existing brands from start to finish, such as Top 40 Under 40 and Best Restaurants for Avenue and the Scene Calendar and Scenester awards
• manage social media channels, posting and engaging with audiences
• manage Second Street, including growing audiences in polls, ballots and brackets and work collaboratively to increase contesting engagement
• work collaboratively with the Content Studio and Production teams to brainstorm and create new sponsored content offerings
• complete other duties as required

In this role, you are expected to:

• be a team player and work closely and collaboratively with team members to create the best products possible
• represent RedPoint and its company values of meaningful connection, trustworthiness, accountability, curiosity and optimism through your work and interactions
• complete your work on time to the best of your abilities within the time and resources available
• do your work in a timely manner and communicate delays to affected team members
• proactively suggest changes to processes and procedures to help create efficiencies and improvements
• bring to the immediate attention of the digital production manager any time that your workload is too high for any reason in order for a contingency plan to be created together.

our ideal candidate 

As the Audience Engagement Manager, you are passionate about creating, optimizing, and distributing digital content to grow and interact with online audiences. You blend editorial judgment with digital marketing, overseeing social media, community management, and analytics. You have the expertise to edit copy for digital platforms and analyze performance data, shaping stories for maximum audience impact. You have experience providing feedback to editors and can create compelling proposals for new strategies and programming. You can work efficiently under deadline pressure and are a collaborative team player. Our team does a lot with a little and you are excited to be part of that energy.

You have:

• demonstrated experience creating an audience strategy and fulfilling its KPIs
• strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
• experience in digital media, audience development, or digital marketing
• proficiency with WordPress and MailChimp, basic HTML, social media management tools (e.g., Hootsuite, Sprout Social), and web analytics platforms like Google Analytics
• experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being met
• strong and informed ideas on how to increase engagement and the ability to present these ideas to the senior leadership team
  

In order to fit into our team and be a strong contributor to RedPoint, you are:

• smart, professional and a lot of fun to work with
• passionate about the quality of your work
• interested in the direction of the city and excited about Avenue’s many topic areas including city life, profiles, arts & culture, events, dining, home decor, fashion, shopping, travel and mountain life
• a self-starter who is reliable, consistent and can work to a deadline
• curious about the world around you with a way of looking at concepts, trends and ideas from new and unexpected angles
• dedicated to improving quality and concerned about the details
• very organized, with exceptional time-management skills. 

our RedPoint package

As a creative company, RedPoint provides a stimulating, supportive work environment with a vibrant atmosphere. We offer employees a flexible work schedule and hybrid work-from-home environment, with the opportunity to work internationally for up to one month a year. Employees are encouraged to give back to the community and the industry and to pursue their professional development.

To apply for this position, please submit your resume, a cover letter and a sample strategy to double the nomination responses to our Top 20 Under 20 program, ensuring diversity of experience and demographics from across the city. What new ideas would you bring across platforms to meet this goal? Feel free to outline questions that you would have given this task.

RedPoint is committed to creating an inclusive workplace free from discrimination. In your cover letter, please note the skills, experience and attributes you have that will help us in those efforts. We will be happy to work with applicants requesting accommodations at any stage of the hiring process. 

We thank all applicants for their interest in joining our team. Only those candidates selected for interviews will be contacted directly.