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Senior Media Planner Jobs in Reston, VA (NOW HIRING)

Moore DM Group LLC

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

Description As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid ...

Moore

Senior Digital Media Planner

Lanham, MD · On-site

As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid digital media ...

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$101K - $134K/yr

... Planning applied within our clients' unique domains and context. Benefits We have Medical, Dental ... Position Description Job Title / Labor Category Title Senior Media Analyst Location Arlington, VA ...

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$68K - $73K/yr

Sellers & Associates LLC is seeking a versatile and detail-oriented  Senior Media Analyst to join ... and Strategic Planning applied within our clients' unique domains and context. Sellers and ...

Omnicom

Senior Associate, Paid Media

Washington, DC · Hybrid

$59K - $65K/yr

Media Planning and Buying The Company Resolute is a data driven media and measurement agency ... Roles and Responsibilities The Sr. Associate, Paid Media would be responsible for executing day-to ...

Jobtailor

Senior Manager, Paid Media

Washington, DC · On-site

$120 - $190/hr

* The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media ... Reviews media brief and sets planning process in motion * Creates Request for Proposal (RFP) and ...

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Senior Media Planner information

See Reston, VA salary details

$62.4K

$79K

$94.7K

How much do senior media planner jobs pay per year?

As of Aug 25, 2026, the average yearly pay for senior media planner in Reston, VA is $79,008.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,300.00 and $86,300.00 per year, depending on experience, location, and employer.

What does a senior media planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What skills and qualifications are needed to thrive as a senior media planner?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

How does a senior media planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

What is the average salary for a senior media planner?

The average salary for a senior media planner in the US typically ranges from $70,000 to $100,000 annually, depending on experience, location, and company size. Senior media planners often have 5+ years of experience and proficiency with media planning tools like MediaOcean or Strata.

What are popular job titles related to Senior Media Planner jobs in Reston, VA?

For Senior Media Planner jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Senior Media Planner jobs in Reston, VA look for?

The top searched job categories for Senior Media Planner jobs in Reston, VA are:

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Cities near Reston, VA with the most Senior Media Planner job openings:

Senior Media Planner jobs near you

Senior Media Buyer & Planner

Bethesda, MD • Remote

Greenberg-Larraby, Inc. (GLI)
See more jobs at Greenberg-Larraby, Inc. (GLI)external

Contractor

Medical, Dental, Vision, Retirement

Re-posted 10 days ago

Job description

Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications

GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.

The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.

Key Responsibilities

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.

Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.

Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.

Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.

Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.

Prepare executive-level reports and presentations for federal stakeholders.

Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

Requirements

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.

Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.

Demonstrated experience managing multi-channel paid media campaigns.

Strong analytical, reporting, budgeting, and campaign optimization skills.

Experience with audience targeting, geo-targeting, media analytics, and performance measurement.

Highly Desired Qualifications

Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.

Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.

Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.

Experience developing campaigns targeting Veteran and active-duty military populations.

Location: Remote (U.S.)

Employment Type: Consultant / Subcontractor

Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Terms apply to Benefit Packages, depending on scope.

Disclaimer: 

GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.

 If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.  

When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview.  Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.

We are an Equal Opportunity Employer.

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