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Senior Marketing Copywriter Jobs (NOW HIRING)

Ptera

Senior Marketing Manager

Manhattan, NY · On-site

$120 - $180/hr

As our Senior Marketing Manager, you'll lead the strategy, execution, and evolution of all ... Excellent English copywriting and content direction abilities * Strong strategic thinking ...

Publicis Groupe Holdings B.V

Copywriter

Manhattan, NY · On-site

$66K - $101K/yr

... marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital ... In this role you may report to either a more senior writer on the team or the Creative lead.

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Senior Marketing Copywriter information

See salary details

$50.5K

$94.5K

$182K

How much do senior marketing copywriter jobs pay per year?

As of Aug 20, 2026, the average yearly pay for senior marketing copywriter in the United States is $94,544.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $109,000.00 per year, depending on experience, location, and employer.

What does a senior marketing copywriter do?

A Senior Marketing Copywriter is responsible for creating compelling and persuasive written content for marketing campaigns, advertisements, websites, and other promotional materials. They collaborate with marketing teams to develop strategies and ensure that messaging aligns with brand voice and goals. In addition to writing, they often edit and review the work of junior copywriters, provide creative direction, and help shape the overall content strategy. Their work aims to engage target audiences, drive conversions, and support the company's marketing objectives.

What skills and qualifications are needed to thrive as a senior marketing copywriter?

To thrive as a Senior Marketing Copywriter, you need exceptional writing, editing, and storytelling abilities, often supported by a degree in marketing, communications, or a related field. Proficiency in content management systems (CMS), SEO tools, and analytics platforms is typically required to optimize and measure content performance. Creativity, collaboration, and adaptability are crucial soft skills for generating compelling copy and working effectively with diverse teams. These skills ensure the creation of persuasive marketing materials that drive brand engagement and achieve business goals.

How does a senior marketing copywriter typically collaborate with other teams within a company?

A Senior Marketing Copywriter often works closely with designers, product managers, and digital marketing teams to ensure that messaging aligns with brand objectives and campaign goals. This collaboration involves regular brainstorming sessions, sharing feedback on creative concepts, and refining copy based on input from various stakeholders. Effective communication and openness to feedback are essential, as copywriters must balance creativity with strategic messaging requirements. This collaborative environment helps ensure cohesive and impactful marketing materials across different channels.

What is the difference between Senior Marketing Copywriter vs Marketing Content Strategist?

AspectSenior Marketing CopywriterMarketing Content Strategist
CredentialsBachelor's in Marketing, Communications, or related field; writing portfolioBachelor's in Marketing, Communications, or related field; strategic planning experience
Work EnvironmentCreative teams, marketing departments, advertising agenciesMarketing teams, brand management, digital marketing departments
Employer & Industry UsageAdvertising agencies, corporate marketing teams, media companiesBrands, agencies, digital marketing firms
Search & Comparison IntentFocus on writing skills, content creation, campaign supportFocus on strategy, content planning, audience targeting

The main difference is that a Senior Marketing Copywriter primarily creates compelling written content, while a Marketing Content Strategist develops overall content plans and strategies to meet marketing goals. Both roles require strong marketing knowledge and communication skills, but their focus areas differ within the marketing process.

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What are the most commonly searched types of Marketing Copywriter jobs?

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Senior Marketing Copywriter jobs near you
Infographic showing various Senior Marketing Copywriter job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,544 per year, or $45.5 per hour.

(USA) Senior Copywriter - Product Marketing

Walmart

Goshen, AR • On-site

$80K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,466 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...Role summary:
The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives. Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging. The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently.
About the team:
ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling. We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints. The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace.
What you'll do:
  • Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
  • Translate business objectives, audience needs, and product benefits into effective messaging.
  • Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
  • Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.
  • Contribute to content strategy by applying audience insights, industry trends, and competitive context.
  • Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA.

What you'll bring:
  • Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels.
  • Strong command of content strategy, editorial judgment, brand voice, and messaging consistency.
  • Understanding of product marketing and the ability to translate complex features into clear audience benefits.
  • Experience partnering effectively with design, marketing, product, and user experience teams.
  • Strong organizational skills, with the ability to manage multiple projects, deadlines, and changing priorities.
  • A collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09401: The annual salary range for this position is $80,000.00 - $155,000.00
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies Primary Location... 702 Sw 8Th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

What Walmart employees say

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Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

Social media

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