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Job Description
The Senior Director of University Marketing will lead strategic marketing, communications, and
storytelling efforts which support Cameron University's mission and institutional priorities. This
role combines marketing, communications, advertising, and project management skills to develop
high-impact campaigns for the University. The Senior Director works closely with creative and
technical professionals within the University to ensure proper prioritization and execution of
deliverables. This includes overseeing staff designers and photographers and regularly collaborating
with colleagues across campus to develop a coordinated approach to all outreach efforts.
Developing strong connections with the Office of Advancement and the Division of Enrollment
Management to create marketing materials and campaigns to address philanthropic priorities and
meet enrollment objectives will be a key focus for the position.
Essential Functions & Basic Duties
Branding
• Renew and elevate the Cameron University brand by redefining and adopting an updated institutional identity
• Provide the education and training required to align messaging, branding, and storytelling across all campus units
• Create, publicize, and enforce brand standards and guidelines based on the updated institutional identity
Strategic Planning
• Develop and implement annual strategic marketing plans for the University in collaboration with senior and departmental leadership
• Contribute to long-term strategic planning and drive innovation and excellence
Project Management & Operations
• Oversee all marketing channels and projects, including digital marketing, web, social media, internal and external communications, and print publications
• Execute internal and vendor-led marketing campaigns, including monitoring the campaign and project performance metrics, timelines, budgets, and deliverables
• Support content development for the University as well as departmental websites/ webpages, publications, and social media
• Institute, maintain, and refine project management systems and tools
• Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with University and unit objectives and goals; and supervise processes such as the development of marketing timelines related to such initiatives
Supervision & Staff Development
• Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of the marketing team
• Develop training options and/or improvement plans for employees to ensure exemplary operations
Budgeting
• Assist in annual budget planning and administration as well as budget planning for marketing initiatives, including expenditures, revenue projections, and project and program costs
General
• Analyze data, conduct market research, and optimize marketing strategies based on industry trends and produce regular reports highlighting insights, risks, and optimization opportunities
• Serve on various University committees
• Remain abreast of current issues in higher education by participating in professional organizations and professional development opportunities
• Other duties as assigned
Required Education, Knowledge, Skills, and Abilities
• Bachelor's degree in marketing, communications, publications, advertising, English, or a related field
• Minimum of 5 years' experience in marketing and communications
• Superb writing and editing skills, particularly the ability to write with clarity, accuracy, and brevity
• Ability to adapt writing style to various mediums, including marketing materials, the web, and social media and to work effectively with numerous constituencies, including current students, faculty and staff, alumni, the media, and the general public
• Keen eye for detail as well as careful attention to messaging and quality of writing
• Web production skills with proficiency in professional graphic software applications and excellent understanding of electronic media capabilities, including the creation and editing of video content for digital use
• Experience with various scripting languages and the ability to create web media elements
• Knowledge of best practices for use of all social media channels including Facebook, X, Instagram, Snap Chat, LinkedIn, and YouTube
• Experience with databases and the ability to collect, analyze, and compile reports based on data
• Ability to strategically and creatively manage a wide range of projects and to work quickly and effectively on deadline projects
• An understanding of the University community as a unique setting and knowledge of and sensitivity to current student concerns and interests
Preferred Education, Knowledge, Skills, and Abilities
• Master's degree in marketing, communications, public relations, advertising, English, or a related field
• Experience in marketing and communications at an institution of higher education
Physical Demands & Working Environment
• Requires sitting at a desk and viewing a display screen for extended periods of time with frequent interruptions
• Requires manual dexterity for typical office work
• Must be able to partner with colleagues without exhibiting behavioral extremes
• Must be able to provide appropriate constructive feedback to team members as well as respond appropriately to feedback and suggestions from management
• Moderate lifting and carrying up to 20 pounds
• Ability to operate a University vehicle
• Some evening or weekend work may be required
INSTITUTION: Cameron University (www.cameron.edu) is a state-supported regional institution located in Lawton, Oklahoma, that offers undergraduate and graduate degrees. Dedicated to excellence, the university provides a wide range of economic, cultural, and educational opportunities for the betterment of all citizens. Master's-level graduate degrees are offered in business, behavioral sciences, and education; baccalaureate programs are offered in more than forty disciplines, and associate degrees are offered in many other studies. The close proximity of Fort Sill contributes to an area rich in cultural diversity and provides the opportunity for frequent cooperative efforts. The combined community of Lawton/Fort Sill has a population of more than 100,000 and is located adjacent to the picturesque Wichita Mountains Wildlife Refuge. A copy of the University's Annual Security Report, listing crime statistics and university policies, is available by contacting the Office of Public Safety or by accessing the report online at www.cameron.edu/ops.
APPLYING: Attachments should include a cover letter indicating experience applicable to position, resume, transcripts (unofficial are acceptable at this point), names, addresses, and telephone numbers of three professional references.
DEADLINE:
Applications will be accepted until the position is filled.
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