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Senior Email Marketing Designer Jobs in Reston, VA

AARP

Email Marketing Manager

Washington, DC · On-site

$115K/yr

The Email Marketing Manager will plan, manage, and execute AARP Foundation's email marketing ... Designs and implements communications and outreach strategies tailored for target audiences ...

PrideStaff

Marketing Coordinator

Chantilly, VA · On-site

$25 - $27/hr

... email marketing sequences, and localized strategies designed to attract new customers and drive ... Whether you're an entry-level worker or a senior executive, an HR Manager or a front line ...

TalentRemedy

Marketing Director

Rockville, MD · On-site

This is a senior leadership role responsible for driving measurable marketing performance, ensuring ... email marketing, advertising placements, and promotional efforts Monitor performance and adjust ...

AAAS

Senior Author Marketing Associate

Washington, DC · On-site

$80K - $85K/yr

Through email campaigns, webinars, conferences, calls for papers, and other outreach activities ... Contribute to the development and execution of marketing strategies and campaigns designed to ...

CMT Services Inc

Marketing Cloud Developer

Adelphi, MD · On-site

Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content ...

Kriss Law

Marketing Assistant

Gaithersburg, MD · On-site

$20 - $25/hr

Senior Account Rep. Employment Type: Full-Time Schedule: Monday-Friday, 9:00 AM-5:00 PM on-site ... Email Marketing & Communications * Assist with creating flyers, announcements, and other marketing ...

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Senior Email Marketing Designer information

See Reston, VA salary details

$24

$53

$115

How much do senior email marketing designer jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for senior email marketing designer in Reston, VA is $53.40, according to ZipRecruiter salary data. Most workers in this role earn between $42.79 and $56.01 per hour, depending on experience, location, and employer.

What does a senior email marketing designer do?

A Senior Email Marketing Designer is responsible for creating visually appealing and effective email campaigns that align with a company's marketing goals. They design email templates, craft compelling graphics, and ensure that emails are optimized for different devices and platforms. Additionally, they often collaborate with marketing teams to strategize content, test designs for performance, and use analytics to improve future campaigns. Their role is crucial for maximizing engagement and driving conversions through email marketing.

What are the key skills and qualifications needed to thrive as a senior email marketing designer?

To thrive as a Senior Email Marketing Designer, you need expertise in visual design, HTML/CSS for email, and a solid understanding of email marketing best practices, often supported by a degree in design or marketing. Familiarity with email marketing platforms (like Mailchimp or Salesforce Marketing Cloud), responsive design tools, and analytics software is typically required. Strong collaboration, creative problem-solving, and attention to detail are standout soft skills for this role. These skills ensure the creation of visually compelling, effective email campaigns that drive engagement and meet business objectives.

How does a senior email marketing designer typically collaborate with marketing and development teams on campaign projects?

A Senior Email Marketing Designer works closely with both marketing strategists and developers to bring campaign visions to life. They often participate in brainstorming sessions to align email design with campaign objectives, ensuring visual consistency with branding guidelines. Collaboration with developers is crucial for translating designs into responsive, code-compliant templates that function well across various email clients. Regular feedback loops and cross-functional meetings help ensure both creative and technical aspects are optimized for maximum engagement and deliverability.

What is the difference between Senior Email Marketing Designer vs Email Marketing Specialist?

AspectSenior Email Marketing DesignerEmail Marketing Specialist
CredentialsDesign certifications, marketing experienceMarketing certifications, analytics skills
Work EnvironmentCreative teams, design-focused projectsMarketing teams, campaign management
Employer & Industry UsageAdvertising agencies, corporate marketingRetail, tech, e-commerce companies
Search & Comparison IntentDesign expertise, creative rolesCampaign execution, marketing strategy

The main difference is that a Senior Email Marketing Designer focuses on creating visually compelling email designs and layouts, often with advanced design skills, while an Email Marketing Specialist handles broader campaign strategy, analytics, and execution. Both roles require marketing knowledge, but their core responsibilities and skill sets differ, making each suited for different aspects of email marketing efforts.

What are the most commonly searched types of Email Marketing Designer jobs in Reston, VA?

The most popular types of Email Marketing Designer jobs in Reston, VA are:

What cities near Reston, VA are hiring for Senior Email Marketing Designer jobs?

Cities near Reston, VA with the most Senior Email Marketing Designer job openings:

Senior Email Marketing Designer jobs near you
Infographic showing various Senior Email Marketing Designer job openings in Reston, VA as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, and 5% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $111,074 per year, or $53.4 per hour.

Email Marketing Manager

Washington, DC • On-site

AARP
Non-Profits • 1 - 5K employees

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

144th of 781 rated non-profit organizations

Great coworkers

People enjoy working here

Good employer

Learn more about AARPexternal

$115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Overview
AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.
The Email Marketing Manager will plan, manage, and execute AARP Foundation's email marketing channel to maximize engagement with target audiences of program participants, volunteers, and older adults with low income. This role will be responsible for writing and designing compelling email content, as well as for developing and executing nuanced email strategy, send cadence, automated journeys, and list segmentation. Top candidates will have demonstrated ability to create outstanding email content while also leading audience segmentation to analyze and optimize performance, as measured by click-thru rate, engagement rate, and other key performance metrics. This position will be accountable for ensuring the hygiene and accuracy of email lists, and for working in close collaboration with program partners and technical vendors to develop email journeys and automations.
Responsibilities
  • Designs and implements communications and outreach strategies tailored for target
    audiences, digital channels, and strategic objectives that inform, educate, and influence both
    internal and external audiences.
  • Manages the organization's digital properties. Supports and manages the overall strategic
    direction of organizational digital platforms. Optimizes online channels against key
    performance indicators and makes data-informed decisions.
  • Oversees content creation for various digital platforms. Leads efforts to identify and document
    strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals.
  • Identify appropriate channels. Designs campaigns to meet specific and varied business unit
    objectives. Tracks performance and implements necessary changes.
  • Works with internal and external teams to develop and execute digital marketing strategies
    that increase organizational brand equity and build affinity and engagement among programs.
  • Builds and manages strategic partnerships across the enterprise to enhance business unit
    effectiveness on digital and social channels.
  • Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the
    latest digital trends and best practices to inform digital marketing strategies, as well as to aid
    internal knowledge sharing.
  • Provides exceptional client service by developing timelines to meet project commitments and
    ensuring deliverables from across the organization and external partners are on time.
  • Develops and maintains relationships with internal clients, ensuring a solid understanding of
    their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid
    Search, etc.), proactively surfacing new opportunities, and productively resolving any
    challenges.
  • Identifies vendors best suited to advance organizational goals and proactively manage vendor
    relationships to ensure successful completion of projects, obligations, and expectations

Qualifications
  • 5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing.
  • Hands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools.
  • Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action.
  • Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns (welcome, retention, and re-engagement).
  • Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights to optimize campaign results.
  • Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices, with experience leveraging generative AI tools to enhance email production, testing, and optimization.
  • Proficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms to develop email assets.
  • Exceptional attention to detail, project management, and cross-functional collaboration and culture building skills.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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