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Senior Email Developer Jobs in Boston, MA (NOW HIRING)

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Senior Email Developer information

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$16

$67

$95

How much do senior email developer jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for senior email developer in Boston, MA is $67.06, according to ZipRecruiter salary data. Most workers in this role earn between $56.92 and $75.19 per hour, depending on experience, location, and employer.

What is a senior email developer?

A Senior Email Developer is a specialized professional responsible for designing, coding, testing, and optimizing email campaigns, typically for marketing or communication purposes. They possess advanced knowledge of HTML, CSS, and email client compatibility, ensuring that emails are visually appealing and function correctly across different platforms and devices. In addition to technical skills, Senior Email Developers often collaborate with designers, marketers, and other stakeholders to implement best practices and improve email performance. Their role may also include mentoring junior developers and staying up-to-date with industry trends and email technologies.

How does a senior email developer typically collaborate with marketing and design teams to ensure successful campaign launches?

A Senior Email Developer often works closely with marketing and design teams from the initial planning stages to campaign deployment. They translate design mockups into responsive, accessible email templates, ensuring brand consistency and compatibility across various email clients. Regular communication is crucial to clarify requirements, address technical constraints, and provide feedback on design feasibility. Senior developers may also advise on best practices for deliverability and user engagement, making their role integral to the success of email marketing initiatives.

What are the key skills and qualifications needed to thrive as a senior email developer, and why are they important?

To thrive as a Senior Email Developer, you need advanced skills in HTML, CSS, and email design best practices, along with experience in coding responsive and accessible emails. Familiarity with major email marketing platforms (like Salesforce Marketing Cloud or Mailchimp), various email testing tools, and understanding of CAN-SPAM or GDPR compliance is typically required. Strong attention to detail, problem-solving, and effective communication with cross-functional teams are valuable soft skills. These competencies ensure that email campaigns are technically sound, visually engaging, and aligned with business goals while maintaining deliverability and compliance.

What is the difference between Senior Email Developer vs Email Marketing Specialist?

AspectSenior Email DeveloperEmail Marketing Specialist
Primary FocusDesigning, coding, and optimizing email templates and campaignsPlanning, executing, and analyzing email marketing strategies
Skills & CertificationsHTML, CSS, email best practices, coding skillsMarketing strategy, analytics, copywriting, email platforms
Work EnvironmentDevelopment teams, marketing departmentsMarketing teams, client-facing roles
Common UsageCreating technical email assetsManaging overall email campaigns

While both roles involve email communication, the Senior Email Developer primarily focuses on technical email creation and coding, whereas the Email Marketing Specialist handles strategy, content, and campaign management. Understanding these differences helps employers and professionals target the right skills and responsibilities for each role.

What are the most commonly searched types of Email Developer jobs in Boston, MA?

The most popular types of Email Developer jobs in Boston, MA are:

What are popular job titles related to Senior Email Developer jobs in Boston, MA?

For Senior Email Developer jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Senior Email Developer jobs in Boston, MA look for?

The top searched job categories for Senior Email Developer jobs in Boston, MA are:

What cities near Boston, MA are hiring for Senior Email Developer jobs?

Cities near Boston, MA with the most Senior Email Developer job openings:

Senior Email Developer jobs near you

Senior CMS Developer Optimizely

Horizontal Talent

Cambridge, MA • Remote

$126K - $166K/yr

Full-time

Posted 25 days ago

Job description

Join a fast-moving digital marketing team that is investing heavily in modern web technology, experimentation, and data-driven growth. This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS solutions, launching sophisticated experiments, and using AI-assisted tools to work faster and smarter.

Responsibilities
  • Build and maintain reusable components, page templates, and content models within Optimizely CMS to help marketing teams launch web pages efficiently.
  • Design CMS architecture that supports scalability, security, and strong performance, including Core Web Vitals optimization.
  • Develop and support integrations between Optimizely CMS and enterprise platforms such as Salesforce, Marketo, Adobe Commerce, and internal systems.
  • Create and deploy advanced A/B, split, and multivariate tests in Optimizely Web Experimentation, including custom DOM manipulation and dynamic content changes.
  • Implement personalized web experiences for targeted B2B audiences and account-based marketing campaigns.
  • Partner on server-side testing and feature flagging when frontend testing is not the best fit.
  • Perform thorough cross-browser and cross-device testing to help ensure smooth, consistent user experiences with minimal flicker or layout shift.
  • Define and document best practices, technical standards, and governance guidelines for Optimizely-related work.
  • Collaborate closely with CRO, product, and design teams to evaluate ideas, prototype solutions, and translate designs into polished digital experiences.
  • Use AI-assisted development tools to accelerate coding, debugging, testing, and experimentation workflows.
Skills
  • 5+ years of full-stack web development experience.
  • At least 3+ years of hands-on experience working within the Optimizely ecosystem.
  • Strong backend development skills with C# and .NET Core/MVC, especially in Optimizely CMS environments.
  • Advanced frontend experience with HTML5, CSS3/SASS, and JavaScript, including Vanilla JS, ES6+, jQuery, React, or Vue.
  • Deep understanding of Optimizely platform concepts such as Project JS, visual tags, audience targeting, anti-flicker approaches, and caching behavior.
  • Experience building for complex B2B websites, including lead generation and gated content workflows.
  • Strong Git knowledge and familiarity with modern CI/CD workflows such as Azure DevOps or GitHub Actions.
  • Ability to work independently while also partnering effectively with cross-functional teams.
  • A proactive, solution-oriented mindset with a focus on speed, quality, and continuous improvement.
Preferred Skills
  • Active Optimizely Developer certification in CMS or Web Experimentation.
  • Experience supporting server-side experimentation and feature flagging initiatives.
  • Familiarity with UX/UI collaboration and translating wireframes or Figma designs into interactive experiences.
  • Comfort using AI tools such as GitHub Copilot or ChatGPT to support development efficiency.
  • Experience working in remote-first environments and collaborating across multiple locations.

Horizontal is committed to fostering an inclusive environment where all qualified candidates can thrive. We value diversity, equity, and inclusion as essential to building strong teams, better ideas, and better outcomes.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

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