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Senior Digital Marketer Jobs in Virginia (NOW HIRING)

Massanutten

Senior Digital Marketing Specialist

VA · On-site

Job Summary The Senior Digital Marketing Specialist is responsible for driving the campaign execution, optimization, and performance reporting of Great Eastern Resort Corporation's digital marketing ...

Massanutten

Digital Marketing Specialist

VA · On-site

The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and ...

TELUS Digital

Senior Director, Design

Charlottesville, VA · On-site

$120 - $160/hr

Digital Product Strategy & Innovation, Digital Marketing Services, Web & Mobile App Development ... The Opportunity This is a rare seat at the table: a Senior Director, Design role where your impact ...

Telus Digital

Senior Director, Design

Charlottesville, VA · On-site

$190K - $246K/yr

Digital Product Strategy & Innovation, Digital Marketing Services, Web & Mobile App Development ... The Opportunity This is a rare seat at the table: a Senior Director, Design role where your impact ...

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Senior Digital Marketer information

See Virginia salary details

$35.2K

$76.7K

$135.8K

How much do senior digital marketer jobs pay per year?

As of Sep 2, 2026, the average yearly pay for senior digital marketer in Virginia is $76,717.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $80,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior digital marketer?

To thrive as a Senior Digital Marketer, you need expertise in digital marketing strategies, data analysis, campaign management, and a strong understanding of SEO/SEM, typically supported by a relevant degree and several years of experience. Mastery of tools like Google Analytics, Facebook Ads Manager, marketing automation platforms, and certifications such as Google Ads or HubSpot are commonly required. Exceptional communication, creativity, leadership, and adaptability are vital soft skills for managing teams and driving innovative campaigns. These competencies are crucial for maximizing ROI, staying ahead in a dynamic digital landscape, and effectively leading marketing initiatives.

What are some common challenges faced by senior digital marketers when managing multi-channel campaigns?

Senior Digital Marketers often encounter the challenge of ensuring consistent messaging and branding across multiple digital platforms such as social media, email, and paid advertising. Coordinating these channels requires careful planning, strong analytical skills to interpret data from diverse sources, and the ability to quickly adapt strategies based on performance metrics. Additionally, staying up-to-date with the latest digital marketing trends and tools is essential to maintain a competitive edge and effectively lead cross-functional teams.

What is the difference between Senior Digital Marketer vs Digital Marketing Specialist?

AspectSenior Digital MarketerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, HubSpot), experience in digital marketingSimilar certifications, often less experience required
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting campaigns, analyzing data, supporting marketing efforts
Employer & Industry UsageUsed across industries for senior roles overseeing digital marketing teamsEntry to mid-level roles in marketing departments
Search & Comparison IntentUnderstanding senior vs specialist roles, career progressionClarifying role responsibilities, entry points in digital marketing

The main difference between a Senior Digital Marketer and a Digital Marketing Specialist lies in experience, responsibilities, and strategic involvement. Senior Digital Marketers typically oversee campaigns, lead teams, and develop strategies, while Digital Marketing Specialists focus on executing campaigns and analyzing data. Both roles require similar certifications, but the senior position demands more experience and leadership skills.

What is a senior digital marketer?

A senior digital marketer is a professional responsible for developing and implementing online marketing strategies to increase brand awareness and drive sales. They typically have extensive experience in areas such as SEO, social media, content marketing, and analytics, often using tools like Google Analytics and advertising platforms. This role may require leadership skills and the ability to manage campaigns independently or oversee teams.

What are the most commonly searched types of Digital Marketer jobs in Virginia?

The most popular types of Digital Marketer jobs in Virginia are:

Senior Digital Marketer jobs near you
Infographic showing various Senior Digital Marketer job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $76,717 per year, or $36.9 per hour.

Senior Digital Marketing Specialist

Wilderness Resort

Mcgaheysville, VA

$65K/yr

Full-time

Posted 14 days ago

Job description

Job Summary

The Senior Digital Marketing Specialist is responsible for driving the campaign execution, optimization, and

performance reporting of Great Eastern Resort Corporation’s digital marketing ecosystem across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and affiliated properties. This role leads acquisition-focused digital initiatives across paid media (Search, Social, OTT), SEO, analytics, and landing page optimization to support measurable revenue growth, brand visibility, and customer acquisition.

Working closely with the Senior Manager, Digital Strategy, the Digital Marketing Lead serves as a key strategic contributor in identifying growth opportunities, improving digital performance, and ensuring marketing technology and analytics frameworks support business objectives. This position requires a highly analytical, proactive, and collaborative leader who can balance strategic thinking with hands-on campaign management

Required

 ·         6+ years of experience in digital marketing, performance marketing, SEO, or digital strategy

·         Advanced hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, Microsoft Ads, OTT, and emerging digital channels

·         Strong expertise in Google Analytics (GA4), attribution modeling, UTMs, and conversion tracking implementation

·         Strong analytical and reporting skills with the ability to translate data into actionable business insights

·         Strong project management, prioritization, and organizational skills in a fast-paced environment

·         Experience working with Canva or other creative design tool to generate Ad content at scale

Preferred

 

·         Agency experience managing multi-brand or multi-property accounts. Industry experience in hospitality, resort, travel, or tourism is a plus.

·         Experience leading A/B testing, audience segmentation and personalization initiatives

·         Knowledge of CRM-integrated campaigns, lifecycle marketing, and email retargeting strategies

·         Experience managing external vendors, media agencies, or platform partners


·         Familiarity with SEO tools such as SEMRush, Moz, Screaming Frog, Search Console, and technical SEO best practices

·         Experience mentoring junior marketers or leading cross-functional digital initiatives

 

Typical Schedule

 

Days: Monday – Friday

Hours: 9:00am – 5:00pm, with flexibility for campaign deadlines and events

 Core Responsibilities

 

·         Lead the planning, execution, optimization, and reporting of digital acquisition campaigns across paid search, paid social, OTT, display, retargeting, and digital audio platforms

·         Develop and implement strategies to improve ROAS, conversion rates, customer acquisition efficiency, and overall digital marketing performance

·         Oversee SEO performance monitoring, keyword strategy, and content optimization initiatives across resort websites

·         Lead landing page strategy and conversion optimization efforts to improve digital booking and lead generation performance

·         Ensure accurate implementation of UTMs, conversion tracking, attribution models, and analytics frameworks across digital campaigns

·         Partner with internal stakeholders to align campaign strategies with seasonal initiatives, promotions, and business goals

·         Maintain performance dashboards and executive-level reporting that communicate campaign effectiveness and strategic insights

·         Collaborate with creative and content teams to ensure digital assets are optimized for engagement and conversion performance

·         Manage digital marketing budgets, invoice coordination, and media pacing oversight

·         Identify emerging digital trends, technologies, and platform opportunities to improve marketing efficiency and effectiveness

 Focus

Strategy and Optimization

·         Analyze campaign, website, and customer behavior data to identify opportunities for paid media growth and optimization

·         Lead testing initiatives across creative, audience targeting, landing pages, and user journeys

Communication and Cross-Functional Leadership

·         Serve as a key digital marketing resource and strategic partner for internal departments

·         Collaborate with the Content Lead, Lead Designer, Project Manager, and Experiential & Community Marketing Manager to align digital campaigns with broader marketing initiatives

·         Present campaign performance insights, strategic recommendations, and optimization opportunities to leadership teams

·         Coordinate with external agencies, vendors, and technology partners to ensure campaign effectiveness and operational efficiency


Decision Making and Ownership·         Own day-to-day optimization decisions related to campaign performance, budget allocation, audience targeting, and conversion improvements·         Proactively identify risks, tracking issues, or performance concerns and implement corrective actions·         Prioritize digital initiatives based on business impact, seasonal goals, and revenue opportunities·         Recommend new tools, platforms, and strategies to improve digital marketing capabilities and performanceLeadership and Professional Development·         Foster a culture of innovation, testing, accountability, and continuous improvement within the marketing team·         Stay current on evolving digital marketing trends, platform updates, privacy regulations, and attribution methodologies·         Continue advancing expertise in performance marketing, analytics, SEO, CRO, and marketing technology

Apply