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Senior Content Strategist Jobs in Reston, VA (NOW HIRING)

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

$80K - $115K/yr

Summary Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help ... Experience collaborating with senior leaders and cross-functional teams Preferred * Experience in ...

2U

Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

The Senior Director, edX Brand & Content Strategy will edX stands for and how it shows up across every touchpoint: website, lifecycle, social, paid media, partner experiences, and AI-driven discovery.

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All JobsContent Strategist JobsSenior Content Strategist JobsSenior Content Strategist Jobs in Reston, VA

Senior Content Strategist information

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How much do senior content strategist jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for senior content strategist in Reston, VA is $46.81, according to ZipRecruiter salary data. Most workers in this role earn between $36.01 and $55.00 per hour, depending on experience, location, and employer.

How much money does a senior content strategist make?

A senior content strategist typically earns between $70,000 and $120,000 annually, depending on experience, location, and industry. They often have skills in content management tools and strategic planning, which can influence salary levels.

What does a senior content strategist do?

A Senior Content Strategist is responsible for developing and overseeing the execution of content strategies that align with a company's business goals and audience needs. This role involves conducting content audits, researching target audiences, planning content calendars, and collaborating with writers, designers, and marketers. Senior Content Strategists use data to measure the effectiveness of content, optimize strategies, and ensure consistency across all platforms. They also mentor junior team members and often play a key role in shaping the brand’s voice and messaging.

What is the difference between Senior Content Strategist vs Content Marketing Manager?

AspectSenior Content StrategistContent Marketing Manager
Primary FocusDeveloping content strategies, planning content initiatives, aligning content with brand goalsExecuting marketing campaigns, managing content distribution, analyzing marketing metrics
Required SkillsContent planning, SEO, storytelling, strategic thinkingCampaign management, analytics, social media, content creation
Work EnvironmentCollaborates with content teams, marketing, and branding departmentsCoordinates with marketing, sales, and creative teams
Common UsageUsed in organizations focusing on content strategy and brand storytellingUsed in marketing departments emphasizing campaign execution

The main difference is that Senior Content Strategists focus on planning and developing content strategies to align with brand goals, while Content Marketing Managers handle the execution and distribution of marketing campaigns. Both roles require strong content skills, but their core responsibilities differ in strategic versus operational focus.

What skills and qualifications are needed to thrive as a senior content strategist?

To thrive as a Senior Content Strategist, you need expertise in content development, SEO best practices, and editorial planning, often backed by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and project management tools is essential. Outstanding communication, leadership, and critical thinking skills help you guide teams and align content with business goals. These competencies ensure the creation of impactful, data-driven content strategies that effectively engage audiences and support organizational objectives.

How does a senior content strategist typically collaborate with cross-functional teams to develop and implement content initiatives?

As a Senior Content Strategist, you will frequently work with marketing, design, product, and SEO teams to ensure content aligns with overall business goals and brand messaging. Collaboration often involves participating in brainstorming sessions, reviewing project briefs, and coordinating content calendars to support product launches or campaigns. You may also lead workshops or meetings to align stakeholders on content priorities, messaging, and distribution strategies. Building strong relationships with these teams is crucial for ensuring cohesive, effective content that drives results.
What are the most commonly searched types of Content Strategist jobs in Reston, VA? The most popular types of Content Strategist jobs in Reston, VA are:
What are popular job titles related to Senior Content Strategist jobs in Reston, VA? For Senior Content Strategist jobs in Reston, VA, the most frequently searched job titles are:
What cities near Reston, VA are hiring for Senior Content Strategist jobs? Cities near Reston, VA with the most Senior Content Strategist job openings:
Senior Content Strategist jobs near you
Infographic showing various Senior Content Strategist job openings in Reston, VA as of July 2026, with employment types broken down into 71% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $97,363 per year, or $46.8 per hour.

Content Brand Strategy Manager

Potomac

Bethesda, MD • On-site

$80K - $115K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Job description

The Opportunity
At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.
We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.
Summary
Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.
This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.
The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.
Key Responsibilities
Elevate Potomac's Brand Narrative
  • Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
  • Ensure consistency across all internal and external communications
  • Develop messaging that clearly articulates Potomac's value proposition and differentiators
  • Partner with leadership to strengthen the firm's market positioning

Drive Content Strategy
  • Develop and execute content strategies aligned with business objectives and growth initiatives
  • Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
  • Identify opportunities to leverage content across multiple channels and audiences
  • Ensure content supports broader sales and marketing initiatives

Create High-Impact Content
  • Write and edit compelling content across a variety of formats, including:

-Thought leadership articles
-Advisor communications
-Marketing campaigns
-Website content
-Email campaigns
-Sales enablement materials
-Executive messaging
-Social media content
-Presentation materials
-Video scripts
  • Translate complex investment concepts into clear, persuasive, and accessible messaging
  • Develop content that balances educational value with business objectives

Measure and Improve Performance
  • Monitor content performance and audience engagement metrics
  • Use data and insights to refine messaging and content strategy
  • Continuously identify opportunities to improve effectiveness and impact
  • Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications
Required
  • 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
  • Exceptional writing, editing, and storytelling abilities
  • Experience developing content strategies that support business growth objectives
  • Demonstrated ability to create compelling content across multiple channels and formats
  • Strong understanding of audience segmentation and content performance measurement
  • Experience collaborating with senior leaders and cross-functional teams

Preferred
  • Experience in financial services, asset management, wealth management, or a related industry
  • Familiarity with advisor-focused marketing and distribution models
  • Experience supporting executive thought leadership programs
  • Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you. If you want to drive, build, and scale, this is your shot.
Salary Range: $80,000-$115,000
Benefits:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Health savings account option
  • 401(k) & other retirement benefits
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance
  • Paid time off

Apply