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Sem Director Jobs in Iowa (NOW HIRING)

A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field-or equivalent experience. * Knowledge of SEO principles and search engine best practices.

A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field--or equivalent experience. * Knowledge of SEO principles and search engine best practices.

The Marketing Director leads the execution of marketing, communications, and public relations ... Execution history of SEO improvements, digital marketing campaigns, web analytics and external ...

Marketing Intern

Hills, IA

$14.25 - $19/hr

Support SEO, SEM, and email marketing efforts; assist with social media strategy and content. * Social Media Management: Create and post engaging content across Facebook, LinkedIn, TikTok, and ...

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Sem Director information

See Iowa salary details

$107.5K

$117.4K

$125.4K

How much do sem director jobs pay per year?

As of Aug 4, 2026, the average yearly pay for sem director in Iowa is $117,408.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,700.00 and $122,100.00 per year, depending on experience, location, and employer.

How does an SEM Director typically collaborate with other departments to drive successful campaigns?

An SEM Director frequently works cross-functionally with marketing, analytics, creative, and product teams to ensure that paid search strategies align with broader business objectives. This collaboration often involves coordinating campaign messaging, sharing performance data, and integrating SEM efforts with SEO and other digital marketing channels. Effective communication and regular meetings are essential, as SEM Directors must balance input from multiple stakeholders while optimizing campaigns for maximum ROI. This collaborative environment fosters innovation and ensures that SEM initiatives support company-wide goals.

What is an SEM Director?

A SEM Director is a senior marketing professional responsible for overseeing and directing an organization's Search Engine Marketing (SEM) strategies and campaigns. This role involves managing paid search (PPC) initiatives, optimizing advertising budgets, analyzing campaign performance, and leading teams that execute digital marketing efforts. SEM Directors work closely with other marketing leaders to align SEM strategies with overall business objectives and ensure maximum return on investment from digital advertising spend.

What are the key skills and qualifications needed to thrive as an SEM Director, and why are they important?

To thrive as an SEM Director, you need deep expertise in search engine marketing strategies, data analysis, and a strong understanding of paid search platforms, typically supported by a degree in marketing or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and relevant SEM certifications are commonly required. Leadership, strategic thinking, and excellent communication skills help you manage teams and collaborate across departments effectively. These skills are crucial for optimizing campaign performance, driving ROI, and aligning SEM efforts with broader business goals.
What are popular job titles related to Sem Director jobs in Iowa? For Sem Director jobs in Iowa, the most frequently searched job titles are:
Infographic showing various Sem Director job openings in Iowa as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $117,408 per year, or $56.4 per hour.

Full-time

Posted 21 days ago


Job description

SEO Specialist
Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an exciting opportunity to join a growing dealership group and make a measurable impact on our business. You'll be responsible for improving our visibility in Google Search, Google Maps, and emerging AI-powered search platforms, helping customers find us when they're shopping for a vehicle, scheduling service, ordering parts, or researching their next purchase. If you're analytical, naturally curious, enjoy solving problems, and love seeing measurable results from your work, we'd love to meet you.
What You'll Do
  • Develop and execute our SEO strategy across multiple dealership websites.
  • Research keywords and identify opportunities to increase organic traffic.
  • Optimize page titles, meta descriptions, headings, internal links, and website content.
  • Improve rankings for vehicle sales, service, parts, financing, and local search terms.
  • Monitor website health, indexing, crawlability, Core Web Vitals, and site speed.
  • Implement and maintain structured data (schema markup).
  • Identify technical SEO issues and coordinate improvements with our website provider.
  • Manage and optimize Google Business Profiles and online business listings.
  • Improve visibility in Google Maps and local search results.
  • Create and optimize landing pages, service pages, FAQs, and other SEO-focused website content.
  • Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
  • Track rankings, traffic, and lead generation while identifying opportunities for continued growth.
  • Analyze competitor performance and share recommendations with dealership leadership.

What We're Looking For
  • A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field-or equivalent experience.
  • Knowledge of SEO principles and search engine best practices.
  • Strong analytical and problem-solving skills.
  • Excellent written communication and attention to detail.
  • The ability to learn new technology and adapt to Google's evolving search landscape.
  • A self-motivated mindset with the ability to manage projects independently.

Bonus Points
  • Experience with Google Analytics and Google Search Console.
  • Experience managing Google Business Profiles.
  • Familiarity with HTML, CSS, or website structure.
  • Experience using SEO tools such as Semrush, Ahrefs, Moz, or BrightLocal.
  • Experience with schema markup, Core Web Vitals, or technical SEO.
  • Experience working with dealership websites or automotive marketing.

Why Join Our Team?
You'll have the opportunity to own the SEO strategy for a growing dealership group. Your work will directly impact website traffic, lead generation, vehicle sales, service appointments, and business growth.
Unlike working at an agency, you'll see the results of your work firsthand and have the freedom to recommend new ideas, test strategies, and continuously improve our websites. We're committed to staying ahead of the evolving search landscape-including AI-powered search-and we're looking for someone who's excited to grow alongside us.
About Us
Bill Colwell Ford has proudly served the Cedar Valley for more than 40 years. In 2025, we expanded with the acquisition of Colwell Motors of Mason City, creating a growing dealership group representing Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram. We're investing in our people, our technology, and our digital presence because we believe our websites should be one of our strongest competitive advantages. Apply today and help shape the future of search for Bill Colwell Ford and Colwell Motors of Mason City.