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Search Rater Jobs in Minnesota (NOW HIRING)

Graco, Inc.

Paid Search Specialist

Rogers, MN · On-site

Conduct in-platform experiments to improve conversion rates and cost per conversion metrics. SEO and Content Alignment * Collaborate with SEO and content teams to ensure alignment between paid and ...

Graco

Paid Search Specialist

Rogers, MN · Hybrid

Conduct in-platform experiments to improve conversion rates and cost per conversion metrics. SEO and Content Alignment * Collaborate with SEO and content teams to ensure alignment between paid and ...

Collabera

SEO Specialist

Eagan, MN

Title: SEO Specialist (PPC Strategist) Location: Eagan, MN Duration: 4 month (may extend ... Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.

Collabera

SEO Specialist

Eagan, MN

Experienced in creating and presenting campaign reports including ROI, conversion rates, etc ... other Paid Search, Web Analytics applications. * 2 to 4 years of Customer Service or Account ...

Collabera

SEO Specialist

Eagan, MN

Experienced in creating and presenting campaign reports including ROI, conversion rates, etc. * Advanced proficiency in MS Office applications especially in MS Excel, and other Paid Search, Web ...

Raymond Search Group

General Manager

Hutchinson, MN

$135K - $165K/yr

GENERAL MANAGER West Central Minnesota | Confidential Search | Full-Time, On-Site $165,000 - $235 ... Revenue is trending toward the next run-rate milestone. Months 7-12: You are operating on the ...

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Search Rater information

What is a search rater?

Search Raters are individuals who evaluate the quality and relevance of search engine results. They typically work remotely and are tasked with assessing whether search results meet specific guidelines and match user intent. Their feedback helps improve search algorithms, ensuring users get accurate and helpful information when they search online. Search Raters must follow detailed criteria set by the search engine and often review a variety of content, including web pages, images, and videos.

What are the key skills and qualifications needed to thrive as a search rater, and why are they important?

To thrive as a Search Rater, you need strong analytical thinking, attention to detail, and proficiency in web research, often supported by a high school diploma or higher education. Familiarity with search engines, rating platforms, and sometimes proprietary evaluation tools is typically required. Excellent written communication, time management, and the ability to follow detailed guidelines make someone stand out in this position. These skills are crucial for accurately assessing search engine results and ensuring the quality and relevance of online information.

What are some common challenges search raters face, and how can they overcome them?

Search Raters often encounter challenges such as interpreting ambiguous queries, staying updated with evolving guidelines, and maintaining consistency across large volumes of ratings. To overcome these, it's important to regularly review training materials, participate in any available refresher courses, and refer to official documentation when in doubt. Engaging with support forums or team discussions can also help clarify uncertainties and improve accuracy while working independently.

How do you become a Search Rater?

To become a Search Rater, candidates typically need to complete an online assessment to evaluate their ability to rate search engine results accurately. A good understanding of search engine algorithms, attention to detail, and proficiency with computers are important; some companies also require a high school diploma or equivalent. The role often involves flexible hours and working remotely.

What job categories do people searching Search Rater jobs in Minnesota look for?

The top searched job categories for Search Rater jobs in Minnesota are:

What cities in Minnesota are hiring for Search Rater jobs?

Cities in Minnesota with the most Search Rater job openings:

Search Rater jobs near you
Infographic showing various Search Rater job openings in Minnesota as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% Remote job distribution.

Paid Search Specialist

Graco, Inc.

Rogers, MN • On-site

Full-time

Medical, Dental, Retirement

Re-posted 27 days ago

Graco rating

8.5

Company rating: 8.5 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

84th of 494 rated machine equipment manufacturers

Job description

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign. This role will focus on developing data-driven campaign strategies that drive brand visibility, lead generation, and sales growth. Work closely with various teams to ensure that our paid search efforts align with our SEO strategies and business objectives.
What You Will Do at Graco
Strategic Digital Advertising Budget Management
  • Manage and optimize significant media budgets across multiple social media channels and campaign types.

  • Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership.

  • Make data-driven recommendations for budget shifts and reallocations to maximize ROI.

  • Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.

Full-Funnel Campaign Management
  • Design and execute comprehensive campaigns that address all stages of the purchase journey-awareness, consideration, purchase, and post-purchase retention-while optimizing each campaign to meet desired KPIs.

  • Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.

  • Perform in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness.

  • Conduct thorough analysis of historical performance data to determine optimal budget allocation across the funnel, ensuring that resources are directed where they will have the greatest impact.

  • Utilize attribution modeling to assess the impact of various marketing activities on final conversions, adjusting budget allocations based on insights gained from multi-channel interactions.

  • Regularly review campaign performance and adjust budget allocations based on changing business objectives and overall campaign effectiveness.

  • Develop audience segments for targeted messaging at each stage of the funnel.

  • Manage Graco's marketplace campaigns (Amazon) along with providing vendor direction, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

  • Research and propose additional paid media investment opportunities with anticipated ROI.

Performance Analysis and Optimization
  • Conduct in-depth analysis of campaign performance across all funnel stages and channels.

  • Identify trends, opportunities, and areas for improvement in conversion rates.

  • Provide regular performance reports and actionable insights to Graco management.

  • Conduct in-platform experiments to improve conversion rates and cost per conversion metrics.

SEO and Content Alignment
  • Collaborate with SEO and content teams to ensure alignment between paid and organic strategies.

  • Incorporate keyword research and search intent data into paid campaign strategies.

  • Optimize landing pages and ad copy to improve quality scores and ad relevance.

  • Other duties as assigned.

What You Will Bring to Graco
  • Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in digital advertising or performance marketing, with a proven track record of managing large media budgets.

  • Strong analytical skills with experience in data-driven decision-making and budget optimization.

  • In-depth understanding of full-funnel marketing strategies and tactics.

  • Expertise in managing campaigns on Google Ads, Microsoft Ads and programmatic advertising channels.

  • Experience with CRM platforms.

  • Strong communication skills for presenting complex data and strategies to senior management.

Accelerators
  • Global industrial manufacturing experience and knowledge.

#LI-Hybrid
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco's culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
$64,600.00 - $113,100.00

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